Programmable Search Engine Blog
The latest news, updates and tips from the Programmable Search Engine team
More flexibility for promotions
Tuesday, November 22, 2011
Custom Search promotions
enable you to put relevant information at the top of your search results for specific queries.
Today, we’re announcing several new features to give you more flexibility on how and when to trigger them.
Regular expressions
: Use regular expressions instead of verbatim query matches to make it easier to display your promotions for all relevant user queries.
Promotion URL and titles based on the user’s query
: Instead of manually adding and maintaining a long list of similarly structured URLs and promotion titles, now you can use the $q variable in your promotion URL or title to replace it with the user’s query.
Enable/disable individual promotions
: Manually enable or disable each promotion without affecting the others.
Promotions for Custom Search engines created in AdSense
: Promotions now work for these CSEs (though they are still managed via the CSE’s control panel on the
Google Custom Search site
).
We hope these new features make it easier for you to use promotions on your site. For more details and instructions, please visit our
help center
. Let us know what you think in our
discussion forum
.
Posted by: Weiyu Zhu, Software Engineer
Iframe Custom Search Engines are transitioning to the Element
Thursday, November 10, 2011
In August we
transitioned
all Google-hosted Custom Search Engines to the Custom Search Element. Now we are transitioning iframe CSEs as well. No work is required from CSE owners. Moving from the iframe option to the Element enables those CSEs to take advantage of our latest features, like
automatic thumbnails
.
If you had an iframe CSE, we encourage you to visit your Control Panel to find new tools for customized presentation and results. As always, we appreciate your feedback in the
user forum
.
Posted by: Liang Ch'ng, Software Engineer
The power of structured search: a new job search engine for military veterans
Tuesday, November 8, 2011
As we announced in our
Official Google Blog post
, Custom Search technology is powering the new
National Resource Directory
(NRD) job search engine of more than 500,000 job openings from employers around the country. This initiative is a creative application of
structured search
to provide a highly customized search experience.
Want to learn more about how this works? First of all, like all custom search engines, this uses the power and scale of Google search to constantly crawl the web, looking for
structured data
to add to the Google index. In this case, sites like
simplyhired.com
have added
JobPosting markup from Schema.org
to their sites to help search engines identify veteran-committed job openings, job title, job location, etc.
Recognizing that many job seekers are interested in jobs in their local area, the NRD did some extra work to support a location-based search. When a user specifies a location such as a city or a zipcode in a search, the location is converted into a list of nearby cities with normalized names that match those location markups in the job posting webpages.
To restrict results to only the relevant job postings, for every user query on their site, NRD sends a well formed query request to Google Custom Search including structured search operators such as
filtering by
cities and job codes and
sorting by
date to receive XML results and render them on their site.
We’re happy to contribute to this important initiative and hope the power of Google Custom Search can help more businesses to deliver creative search solutions for their users.
Posted by: Hui Xu, Technical Lead, Custom Search Team
Thumbnail images in search results -- no work required!
Tuesday, November 1, 2011
A picture is worth more than a thousand words when it helps search users choose the result they want. With this in mind, some webmasters have gone to a lot of effort providing
thumbnails in rich snippets
to improve the presentation and usability of their search results pages. We’re happy to announce that with our latest layout improvement, Custom Search
Element
users who have not manually added thumbnails will get them without any additional work.
Now, Custom Search crawls your site to find representative images and automatically adds them to your search results snippets. That’s it. No effort required from you. Here’s an example of how they improve the search results on
Mashable.com
:
To learn more about automatic thumbnails (and how to disable them), see our
Help Center
.
Automatic thumbnails are only available with the Custom Search Element. If you are using an iframe CSE,
switch to the Element
to ensure that you always have the most up-to-date features.
We hope you and your visitors enjoy this new feature. Early
reviews
have been positive and we look forward to your
feedback
.
Posted by Edison Nica, Software Engineer
Manage Custom Search Engines from within Webmaster Tools
Wednesday, October 12, 2011
Many Custom Search users also regularly use
Webmaster Tools
. To make their lives more convenient, we’ve added a “Custom Search” feature to the Labs section of Webmaster Tools. This allows you to change your basic configuration, including the list of sites to search, and get the new code without leaving Webmaster Tools.
For users who have never created a Custom Search Engine, it helps you get started by automatically creating a default CSE that searches the current site selected in Webmaster Tools.
We hope these new features make it easier for you to provide a great search experience for visitors to your site. And as always, we welcome your
feedback
.
Posted by
Sharon Xiao
, Software Engineering Intern, and Ying Huang, Software Engineer
It’s now easier to set up Google Analytics Site Search tracking for your Custom Search Engine
Tuesday, September 27, 2011
Google Analytics
Site Search
reports provide extensive data on how people search your site once they are already on it. You can see initial searches, refinements, search trends, which pages they searched from, where they ended up, and conversion correlation. In the past we admit that setup was a little challenging, but we’re happy to announce that now we’ve made it easy to setup Site Search tracking directly from your Custom Search Engine.
If you are already a Google Analytics user (and your site has the Google Analytics
tracking code
on its pages), go to the Custom Search Engine
management page
, select your CSE’s control panel and click on Google Analytics from the left-hand menu. We’ll display a list of your Google Analytics web properties so you can select one and tell us the query and category parameters that you want to track.
Once you save your changes, we’ll generate a new code snippet. Copy it from the Get Code page, paste it into your site and setup is complete!
You can then access Site Search reports from the Content section of Google Analytics.
Happy analyzing! If needed, you can find help with setup
here
and an explanation of the differences between Google Analytics and Custom Search statistics
here
. Let us know what you think in our
discussion forum
.
Posted by: Zhong Wang, Software Engineer
Submit Pagemaps directly to Custom Search
Monday, September 19, 2011
Custom Search users have long been able to create
Richer Snippets
by adding
Pagemaps
to their webpages. Today we’re enabling direct submission of Pagemaps via either
Sitemaps
or
On-Demand Indexing requests
. This means you no longer have to modify your pages to expose Pagemaps, or wait for Google to crawl your site to process them. This saves time when you want to make a quick change to your metadata. If you have data you would like to be displayed on your site, such as reviews snippets, you can submit it directly to Google instead of putting it in publicly visible markup on your pages. For added security, you can even choose to add a
private key
to your Pagemap and we will only serve it in Custom Search results when that key is provided.
We hope you enjoy the added convenience these new submission options offer. Let us know what you think in our
discussion forum
.
Posted by: Rui Jiang, Software Engineer
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