Lyzer

✉️ Hello there, We’re excited to share two key updates from Lyzer this month, including a new chapter in leadership, and a look ahead at where we’ll be next month.

Running a business is complicated. Every day, you’re juggling numbers from sales, finance, marketing, inventory, and customer service. Data comes in from everywhere — rarely speaking the same language. But your logistics don’t have to add to the noise. Imagine opening one dashboard and everything is there. Orders flowing in from every channel. Picking progress updated in real time. Routes optimized and visible. Deliveries tracked down to the minute. Returns processed without friction. No hunting through spreadsheets. No endless calls between teams. No guesswork. With Lyzer, logistics becomes one clear view — a single source of truth that turns complexity into clarity. Decisions are faster, errors shrink, and your team finally has the confidence to focus on growth, not firefighting. Because logistics shouldn’t feel like another problem to manage. It should feel like the simplest part of your day. 👉 Discover the unified dashboard at www.lyzer.tech

A new chapter begins at Lyzer. We are pleased to announce the appointment of Marcos Ruão as our new CEO. With more than a decade of leadership experience at IskayPet (Tiendanimal, Kiwoko) and Fnac Iberia, Marcos brings a strong track record in digital transformation, operational excellence, and international growth. His arrival marks an important step in Lyzer’s evolution as a Logistics as a Service platform, reinforcing our mission to redefine how retailers orchestrate fulfilment across channels. Welcome aboard, Marcos Ruao. Together we continue shaping the future of retail logistics. Read more: https://lnkd.in/dBHQzqKG 

🚚 Everyone talks about the last mile. But the biggest inefficiencies often hide in the mid-mile. Replenishing physical stores from hubs requires more than just stock. It requires real-time orchestration. Without it, here’s what happens: — Inventory sits where it doesn’t move — Transfers become reactive and expensive — Stock stays misallocated for weeks Meanwhile, the customer walks into the store and walks out empty-handed. The store didn’t lose the customer. The operation lost the sale. At Lyzer, we treat replenishment as a dynamic flow, not a fixed schedule. Because it’s not about sending more. It’s about sending smarter. Learn more: www.lyzer.tech

A new chapter for Lyzer. We’re excited to welcome Marcos Ruao as our new CEO. With extensive experience leading major retailers like Fnac and Grupo IskayPet (Tiendanimal, Kiwoko, Kivet, Clinicanimal), Marcos brings the vision and ambition to help take Lyzer to the next level. A heartfelt thank you to Nuno Serradas Duarte, who has led this journey from the early days of 360hyper to Lyzer. Nuno will remain fully dedicated to the company, now focusing on new responsibilities as we continue to grow. Welcome, Marcos — and thank you, Nuno!

Many store operations still work in waves. Orders are grouped, picking starts at fixed times, and fulfilment moves in batches. It looks efficient on paper, but in reality it creates delays, idle time, and a backlog that grows as demand becomes less predictable. Modern retail does not happen in batches. Customers order at any time, across multiple channels, and expect immediate confirmation. Managing operations as a continuous flow is the only way to keep promises without inflating costs. Lyzer enables live order orchestration inside the store. Orders are assigned dynamically, picking is optimized in real time, and fulfilment adapts as demand shifts. The result is faster preparation, lower stress on staff, and a customer experience aligned with modern retail expectations. 👉 Discover how Lyzer brings flow to store operations: https://lnkd.in/dvy2BWAj

Retailers often treat technology and workforce as separate investments. Either automate more or hire more. But the real advantage comes when both move together. Digital tools provide visibility, precision, and control. Trained operational teams provide adaptability, execution, and resilience on the ground. Alone, each solves only part of the problem. Together, they create the balance that makes growth sustainable. Lyzer combines both. A platform that orchestrates every step of fulfilment, and a trained workforce that can step in to support store operations when needed. Technology ensures clarity. People ensure consistency. The result is efficiency at scale that neither side could deliver alone. 👉 Learn more at www.lyzer.tech

We are proud to share that our co-founder and CGO, Filipe Nery, has been nominated for the João Vasconcelos Award – Entrepreneur of the Year, promoted by Unicorn Factory Lisboa. This nomination is not only a recognition of Filipe’s journey, but also of the vision and joint effort of the entire Lyzer team and our co-founders Nuno Serradas Duarte, Diogo Silva, and Hugo Menino Aguiar, who work every day to transform logistics in retail and e-commerce. Being among such talented and inspiring entrepreneurs is already a victory for the whole ecosystem

When orders are delayed, it is not always a capacity problem. Often, it is a task allocation problem. Without the right system, staff end up overloaded or idle, supervisors waste time redistributing work, and customers feel the impact. Lyzer’s Smart Task Allocation uses real-time data to assign the right task to the right person, every time. Efficiency improves, stress decreases, and customers get what they expect on time. 👉 Discover more at https://www.lyzer.tech

October marks the start of the last quarter of the year — the months when holiday season demand will put every retail operation to the test. Most retailers prepare by adding staff, expanding delivery capacity, and pushing aggressive campaigns. But the first point of failure is often overlooked: store replenishment. When replenishment is treated as a fixed schedule instead of a live flow, pressure exposes the cracks. Shelves stay empty while stock sits in the wrong place. Transfers become reactive and costly. And at the very moment when demand peaks, customers find fewer choices. Lyzer manages replenishment as a dynamic process, synchronizing hubs and stores in real time so inventory moves where it is needed most. Less idle stock, faster turnaround, and lower operational cost — all while protecting the customer experience during peak season. 👉 See how Lyzer strengthens retail operations: www.lyzer.tech