Parfois

The Book Club Parfois FW25 Reading is a personal journey but when shared, stories multiply.
The Book Club celebrates that moment when the individual becomes a collective. Like a book passed from one hand to another, each piece carries history and meaning. Shot in the quiet charm of a modern Lisbon bookstore, the campaign reflects a return to individuality a pause, a moment for reflection, and the beauty of sharing what moves us. Join The Book Club.

We have opened a new 170 m² store at Rambla Catalunya, 78, one of the city’s main shopping streets. Designed under a more minimalist and contemporary concept, it reflects the evolution of our brand image and keeps sustainability at the heart of the project through durable materials. With this opening, we now have 20 stores in Barcelona and 347 points of sale in Spain, including airports, high-street locations, shopping centres, and corners. This store follows the recent opening in La Cañada, which already showcases our renewed retail concept, more contemporary and aligned with our vision for the future. Present in nearly 75 countries with around 1,100 stores, we continue to grow internationally, with recent openings in Peru, upcoming launches in Chile, and the rollout of our online channel in Mexico to strengthen our digital presence in LATAM. Thank you to all our teams for making each step of this journey possible.

Innovation is not just a bet. It’s our path. Parfois has been awarded the AleluIA Prize by R for its pioneering approach in combining artificial and human intelligence in business strategy. A recognition that drives us to keep evolving with agility, vision, and technology.   In the words of our Chief Technology Officer: “Parfois strength lies in combining artificial intelligence techniques with human intelligence applied to the business. Our goal is to make data-driven decisions that help us predict the future.” A heartfelt thank you to all the teams whose talent and commitment make this journey possible every day.

Do you have a degree or master's, a passion for fashion and are looking for an internship to start in September? Join the 3rd edition of the Parfois Fashion Academy and take your first step into the fashion industry! Apply here: https://lnkd.in/dJTGm3QJ

The Beach Club: An Exclusive Event in Comporta  This summer, Parfois welcomed its new collection inspired by the vibrant spirit of the Atlantic with an unforgettable event in Comporta. Over two days, we gathered media from Spain, Portugal, and Italy, along with some of the most prominent influencers from the region, to discover our summer collection. The collection, featuring bags, clothing, footwear, and accessories with bold, playful stripes, evokes the essence of the golden days of summer vacations. Among the highlights are two exclusive straw bags, handmade in Portugal. A heartfelt thank you to everyone who joined us and helped make this event a unique celebration of summer, fashion, and creativity. Ready for a summer with Parfois?  Discover the collection at www.parfois.com

Today, we take another step forward in our international expansion with the opening of our latest store concept in the iconic Jockey Plaza shopping center in Lima. A 220 m² space that embodies our essence, offering a complete selection of bags, clothing, jewellery, footwear, sunglasses, watches, and accessories. We accompany this opening with the launch of our online channel in Peru, providing our customers with an omnichannel experience that seamlessly connects the physical and digital worlds. This new chapter is part of our ongoing expansion into Latin American markets, where we continue to grow and will soon announce our arrival in new destinations such as Chile and Uruguay. With a presence in more than 75 countries and over 1100 stores worldwide, at Parfois we remain committed to bringing our customers the very best of our brand. None of this would be possible without the talent and dedication of our amazing Parfois team. Thank you for being part of this journey.

Last week, we welcomed our Spring/Summer 2025 campaign with a tropical touch by sharing a fresh fruit salad with our HQ employees.   'The Journey' is an invitation to escape the ordinary, embracing adventure and the vibrant energy of summer. Inspired by the freedom of travel and the beauty of discovery, this collection takes us on a trip through sun-drenched landscapes, rich textures, and a bold yet effortless style.   An Ode to Adventure and the Freedom of Summer.

After The Recipe and The Record, we present The Journey: a collection that celebrates adventure, freedom, and connection with the world. The Journey invites us to explore without limits, to disconnect from routine, and to embrace adventure with an aesthetic that embodies the spirit of summer. Indian-origin fabrics, delicate silks, and lightweight cottons shape fluid silhouettes and transformable pieces designed to move with you. The collection evokes the warmth of sunny days and the natural landscapes that inspire this collection. Accessories play with textures and contrasts: suede bags with wooden handles, crochet, and fringe details; earth-toned sandals with ethnic influences; and organic-shaped jewelry with silver and leather finishes. Each piece tells a story, an experience, a form of self-expression. None of this would be possible without the talent and dedication of everyone involved in the process: from design to production, from logistics teams to those who bring the collection to life in our stores. Thank you for turning each collection into a new adventure. With a strong international presence, expanding into new markets, and a growing global community, we continue to evolve, bringing fashion that inspires and connects people across cultures.  The Journey starts now!

PARFOIS PRODUCT FASHION ACADEMY Apply here: Designer Trainee 👉 https://lnkd.in/drM3NFth Buyer Trainee 👉 https://lnkd.in/dWbFaAH3

The Rossio Store We are excited to announce the opening of our latest store in the heart of Lisbon, at the iconic Praça do Rossio. This new space feels special, not only because of its central location but also for how it embraces the unique architecture of the building, blending tradition with our modern store concept. This opening marks another important milestone in our journey, as we continue to take steps towards our goal of creating larger, more impactful stores that enhance both the shopping experience and our presence in key markets. Stay tuned for more exciting openings to come.