Me: What’s the hardest part of raising capital?
Vitor Asseituno 宋伟明: You don’t just raise money from VCs — you build a pipeline and convert it like sales.
Most founders approach fundraising backwards. They blast pitch decks to hundreds of VCs, hoping someone will bite. This spray-and-pray approach fails because it ignores a fundamental truth: fundraising IS sales.
Just like you wouldn't sell to unqualified leads, don't pitch VCs who don't invest in your stage, sector, or geography. Study their portfolio companies, recent investments, and thesis. A VC who just backed a competing startup isn't your prospect.
Start conversations 6-12 months before fundraising. Share updates, ask for advice, get introductions to their portfolio CEOs. When fundraising time comes, you're not a cold email—you're a known quantity.
Handle Objections Like a Pro. When a VC says "it's too early" or "the market isn't ready," don't just accept it. Dig deeper. Understand their real concerns and address them with data, analogies to successful companies, or strategic partnerships that de-risk the investment.
Follow up systematically. Track every interaction, follow up on commitments, and keep momentum alive. VCs see hundreds of deals—staying top of mind requires intentional effort.
The founders who master this raise faster, at better terms, and from investors who truly understand their vision. Stop hoping for luck. Start building your conversion funnel.
👉 Swipe through for more of insights from my conversation with Vitor Asseituno 宋伟明, founder at Sami
🎧 Search The J Curve podcast with Olga Maslikhova on Spotify or YouTube for the full story.
🗞️ Read the most tactical and practical insights from this interview in this week's Insider (link in comment)