Samy Thuillier

Most SaaS founders ignore SEO on LinkedIn. They write posts but don’t get discovered. That means fewer profile visits. No inbound leads. And missed chances with decision-makers searching for solutions you already offer. Here’s how to fix it: • Use keywords naturally • Optimize your headline • Write for humans first • Target pain points decision-makers care about Don’t just post more. Post smarter. Content that ranks brings leads in 24/7. Set up your LinkedIn to attract clients Instead of chasing them. Want to make your LinkedIn a lead magnet? Book a call with me on Topmate and I’ll show you how. (Link in comments)

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A stupidly simple (and extremely powerful) ICP-fit AI flow Most teams overcomplicate ICP validation. You don’t need a dashboard. You need a yes/no. Here’s the flow we use to turn any website into FIT / NOT FIT in seconds. – WHY THIS MATTERS – → If you already check ICP fit now: this saves ~10 hours/week you currently burn on manual research. → If you don’t check ICP fit now: it makes your outreach way more relevant and typically 2× your reply rate. – THE FLOW – STEP 1: Feed the agent a website URL (or a column of URLs). STEP 2: Agent scrapes the site + does light web research ↳ MCP tools like Firecrawl, Exa, Jina (any equivalents work). STEP 3: It extracts the signals you care about ↳ product category, ICP geo/size, tech stack, hiring, use cases. STEP 4: Runs a single validation prompt against your ICP rules. ↳ Returns a structured output only: FIT or NOT FIT (+ why). STEP 5: Auto-sync results to Clay/CRM ↳ Only FIT accounts move to enrichment & sequence. – WHAT YOU GET – → Clarity: a binary decision you can trust. → Speed: lists go from “raw” to “ready” before your first coffee. → Lift: more relevance → more replies → more pipeline. Want the exact prompt, validation rubric, and a plug-and-play workflow? Comment FLOW and I’ll send you the setup. Follow me for more GTM engineering plays that actually move revenue.

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294 hook templates to help you crush Q4 2025. This is not another stupid "hook swipe file." This is a curated collection based on: → High-performing ads we made last Q4 → High-performing ads we made this year, with gifting / BFCM versions → Hand-selected organic videos from TikTok & IG reels Each hook template has 3 versions: → Original version → AI-generated gifting → AI-generated Black Friday / Holiday version Thanks to Claude, I organized everything by category: → POV Scenarios → Question Hooks → Gift Templates → Authority / Expert → Urgency / Time-Sensitive PROBLEM THIS SOLVES: Most brands recycle the same tired "Black Friday Sale!" hooks that everyone else is using. Your audience is in scan mode the next 2.5 months. They're looking for specific reasons to buy, but drowning in identical messaging. WHY THIS IS CRITICAL: During peak shopping season, your hook isn't just competing for attention. It's competing against every other brand trying to get into someone's cart. The psychology shifts from "maybe I need this" to "give me a reason to buy this RIGHT NOW." Here's What You Get: ✅ 294 hook templates ✅ Organized by category, type, and use case ✅ Black Friday urgency hooks that don't sound desperate ✅ Peer authority hooks to establish common ground ✅ PSA-style announcement frameworks All categorized. All battle-tested or hand-selected. All ready for the videos you should be shooting in October to launch in November. Want the full spreadsheet? 1. Comment "HOOKS" below 2. Like this post 3. Make sure we're connected so I can send the link Jake Abrams P.S. I'm sending the link to anyone who comments by Tuesday. --- EDIT: decided to just post the direct link to the spreadsheet here: https://lnkd.in/etPv4xgm

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According to iBusiness, 84% of the top 100 SEO agencies in Germany offer GEO services. For 30% GEO is already a top focus area. For 7% GEO is the number 1 priority!

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How We Audit TikTok Creator Outreach the Right Way: Most brands ship product to 50 creators and hope for the best... Here’s a better framework: ✅ Only target affiliates with a 70%+ sample-to-post ratio ✅ Look for underpriced creators with the SPV (Sales per view). GMV / Shoppable Video Views. ✅ Require creators to post within 7 days ✅ Build a brief, not a script — hit key talking points, but let creators create ✅ Track posts, delivery dates, and follow-up messaging like it’s a CRM ✅ Use tools like UpTk for structured outreach + Discord for community The difference between random gifting and an affiliate engine? Structure. Strategy. Follow-up.

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If you’re not building for LTV, you’re building on a trapdoor. You can’t outspend a broken retention model. But too many DTC brands try. Here’s the math no one wants to face: ✅ Your CAC is rising ✅ Your margins are thin ✅ Your AOV might get you through month 1 ❌ But if customers don’t come back... you’re burning cash, not scaling A strong LTV:CAC ratio isn’t a nice-to-have. It’s the difference between a brand that grows — And one that gets swallowed by Meta’s next algorithm shift. Retention isn’t “back-end.” It is the business. 👉 Repeat rate. 👉 AOV growth. 👉 Email. SMS. Post-purchase flows. 👉 Actual value delivery, not gimmicks. If your customer only buys once, you don’t have a funnel. You have a leaky bucket with great ads. Fix it before you fall through.

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SEO & AI Tip: Agentic Buying Is Now Open to Everyone, not just ChatGPT. The ability to complete purchases through AI agents just took a big step forward yesterday. OpenAI & Stripe announced yesterday the Agentic Commerce Protocol (ACP) and that it is now live and open to everyone to build with. That means Agentic checkout that OpenAI just announced for ChatGPT can be built into your own websites, applications, and agents. Think AI-driven transactions that actually complete purchases without needing to click through pages or rely on traditional UX flows. This changes what’s possible for e-commerce teams building AI into their products. Here’s what just became possible: 1 - You can add a shopping agent to your own site trained on your inventory, pricing, and order APIs. 2 - The user can interact via text, voice, or image and the agent can handle the transaction end to end. 3 - You don’t need to rebuild your store, ACP works with your existing infrastructure and a payment processor that supports it (Stripe is already supported). 3 - Any agent, from an on-site assistant to a mobile app, can initiate checkout in a standardized way with you still owning the customer and fulfillment Here is a potential example: Large E-commerce Site With a Visual Concierge Let’s say you run a major e-commerce site in fashion, furniture, or auto parts. A shopper lands on your homepage and uploads a photo of the item they want, maybe a jacket from Instagram, a sofa leg they broke, or a specific wrench that fits their mower. Your on-site AI concierge kicks in: - Converts the image to a vector embeddings to match it against your inventory - Verifies availability, size, and price - Suggests alternatives if the exact match is not in stock - Then calls your ACP checkout endpoint, passes a secure payment token, and places the order No need to browse, filter, add to cart and add payment information. Just ask for it and buy it. Why This Matters for SEO Optimizing your site content, product inventory, imagery, and anything that can help make Agents more easily find the right product for those searching via agents will directly impact how Agents find and recommend your products. Make sure its clear in your data, text and imagery who your ideal customers are for each product to help Agents better match them to the people they're acting on behalf of. Why This Matters for Brands Most brands think of AI assistants as a front-end tool for discovery or support. ACP flips that around. We know that speed to purchase has a huge impact on e-commerce transactions. This may make it even easier and faster for people to find what they want. With ACP: - You remain merchant of record - You control fulfillment, returns, and data - You open up your site to new shopping patterns: mobile agents, voice shopping, post-purchase reordering, concierge style product finders This protocol makes agentic commerce a real channel not a side project.

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