Tonia Maffeo

We’re excited to announce a powerful new integration between VWO and Storyblok. The VWO plugin is now available directly inside Storyblok’s Visual Editor! This seamless addition empowers marketers to: - Run A/B tests on headlines, images, CTAs, and more, without leaving their content editor - Personalize experiences for different audiences directly at the point of creation - Eliminate developer dependencies, enabling faster iterations and smarter decisions This integration brings experimentation and content creation under one roof, accelerating experimentation workflows and enabling content teams to optimize for engagement and conversions, faster than ever before. Learn how this integration works: https://lnkd.in/gkUtbKVc Explore news about the integration...link in the comments! Alin Tanase | Alex Stark | Christina Nicholson | Devon Boyd #ABTesting #Personalization #Experimentation #MarTech #ContentMarketing #DigitalExperience

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Did you know that apps can transform user attention into revenue without requiring purchases? 🤑 That’s the magic of programmatic advertising, and in this episode of adjoe Academy, we'll break down how it all works. Here's what we cover: ◾ How apps make money through programmatic advertising ◾ The critical metrics that measure monetization success ◾ How apps connect to ad networks ◾ What makes a good supply path ◾ The difference between ad networks and DSPs ◾ How privacy changes are reshaping mobile advertising Watch the new episode now: https://lnkd.in/eca6_W3i #ProgrammaticAdvertising #MobileAds #AppMonetization #AdTech #adjoeAcademy

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Use Case | Customer Segments 𝗛𝗼𝘄 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗹𝗮𝘀𝘁-𝗺𝗶𝗻𝘂𝘁𝗲 𝘄𝗮𝗻𝗱𝗲𝗿𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗹𝗼𝘆𝗮𝗹 𝗳𝗮𝗻𝘀 — 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗿𝗺𝘀. Not every fan buys early. Many wait until the very last moment, or head straight to secondary platforms. In fact, 57% of tickets are sold in the final week before an event. 📅 Identifying and targeting these fans requires smart, flexible segmentation: 𝗧𝗮𝗴 𝘁𝗶𝗺𝗶𝗻𝗴 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 – Mark buyers whose purchase date falls within the last 7 days before any event. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗳𝘂𝘁𝘂𝗿𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘀𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁 𝗵𝗼𝗹𝗱𝗲𝗿 – Add all buyers who bought more than 5 tickets but are not season ticket holders. 𝗕𝘂𝗶𝗹𝗱 𝗮 “𝗹𝗮𝘀𝘁-𝗺𝗶𝗻𝘂𝘁𝗲 𝗯𝘂𝘆𝗲𝗿𝘀” 𝘀𝗲𝗴𝗺𝗲𝗻𝘁 – Include fans who consistently follow these patterns. 𝗧𝗮𝗿𝗴𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆– Launch flash discounts, same-day upgrades, or loyalty perks designed specifically for this audience. With vivenu, last-minute is no longer a challenge — it’s a strategy to capture individual purchasing behavior and drive extra revenue. This use case wraps up our current Customer Segments updates for now. 👉 Follow us to discover all upcoming product updates.

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Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

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Here are 5 quick techniques to instantly increase your sales: 1️⃣ Use a mix of social proof formats, don’t just rely on testimonials. 2️⃣ Switch to implementing a call to value (CTV) instead of a call to action. 3️⃣ Place click triggers around CTVs. 4️⃣ Reframe your price in a more relatable way. 5️⃣ Put a price tag on every element of your offer. Credit: Chase Dimond (go follow him)

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🚀 My Ultimate Email Marketing Cheatsheet Use this to capture & nurture leads with email marketing 🛠 Tools ConvertKit – Great for creators Active Campaign – Best for segmentation + automation Beehiiv – Clean for newsletters Klaviyo – Top for eCommerce brands Zapier – Automate lead flows from your site 📩 Website CTAs Lead magnet offers Newsletter signup in footer Exit-intent offer with lead magnet Inline opt-ins in blog posts Landing page to collect emails 📬 Welcome Sequence (5 steps) Intro + Origin Story Your Mission + Value You’ll Deliver Top Content You’ve Created Social Proof or Testimonials Light Product Pitch or Offer 🗓 Weekly Newsletter Consistency > Perfection Send 1 email per week that builds trust & delivers value Use a simple 3-part structure: Hook – Something personal or insightful Lesson – What you learned or teach Link – Something to read, watch, or buy 💡 Pro tip: The best newsletters aren’t perfect—they’re consistent, personal, and valuable. Credit: Connor Gillivan

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Some exciting news! CallRail just launched new app in Semrush App Center strengthening long standing partnership between two companies. Semrush customers can now -Attribute every call to the right campaign, keyword, or source, to see exactly which marketing is driving results and make smarter investment decisions. -Connect form submissions to campaigns and keywords across online and offline touchpoints, for full visibility into the customer journey. -Automatically transcribe and analyze calls with AI to quickly spot promising leads and uncover valuable trends. -Save time with AI-generated call summaries, sentiment analysis, and trend insights, and better understand your customers’ behavior. -Go from conversations to conversions, with AI-powered next steps, ready-to-send follow-ups, and real-time coaching that helps your team engage with customers more effectively. Congrats to Mike Stocker, Ryan Johnson, Marius Smyth and everyone else who contributed to the launch in both companies. https://lnkd.in/eVRTNiqA

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Want to boost your marketing ROI and sales alignment in 2025? Discover why strategic B2B market segmentation is a game-changer. Learn how to segment and prioritize your audience for more effective, personalized campaigns - plus, practical tips to avoid common pitfalls. Blog Link: https://lnkd.in/d8WBHY95 Contact Us: https://lnkd.in/dEn4Yf4E #B2BMarketing #MarketSegmentation #BusinessGrowth #SalesStrategy #MarketingROI #CustomerSuccess #AccountBasedMarketing #LeadGeneration #DataDriven #DigitalMarketing

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