Own every AI moment.

November 5, 2025
November 5, 2025
12PM – 3:30PM EST
Clay Logo Light 1
Logo (1)
Logo-Canva
Logo-2
Logo-ServiceNow
Reddit
Clay Logo Light 1
Logo (1)
Logo-Canva
Logo-2
Logo-ServiceNow
Reddit

AI DISCOVERY IS THE NEW BRAND FRONTIER.

Get ready to build the kind of visibility AI can’t ignore. The industry’s brightest minds will share how to show up first, earn trust fast, and turn every AI moment into unstoppable brand momentum.

Discover Union (2) how to win the answer in AI and LLM search.

Uncover Union (3) what’s next for brand building, AEO, and agentic AI.

Action Double_Arrow customer voice into your next growth story.

KEYNOTE
Subtract (4)
KEYNOTE
Subtract (4)
KEYNOTE
Subtract (4)

About Bozoma Saint John

  • Building Your Brand with Bozoma Saint John

Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur, and Author of her memoir, The Urgent Life — and she is worthy of the Harvard Business School case study written about her career, titled “Leading with Authenticity and Urgency.”

She is a dynamic and influential business leader who has consistently broken barriers and shattered glass ceilings throughout her career in various industries; including roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. With her distinctive style, fearless leadership, and commitment to making the world a more inclusive place, Bozoma Saint John continues to leave an indelible mark on the business world and beyond. Bozoma’s work has been lauded and awarded with notable recognition including (but not limited to) induction into the Marketing Hall of Fame (2022), induction into the American Advertising Federation Hall of Achievement (2014), induction into Billboard’s Women in Music Hall of Fame (2018); and has been included in Fast Company’s Most Creative People (2013), The Hollywood Reporter’s Women in Entertainment Power 100 List (2018) and crowned as The World's Most Influential CMO by Forbes (2021).

Bozoma Saint John is not just a corporate powerhouse; she is a vocal advocate for diversity and inclusion in the workplace, using her platform to inspire change and empower women and underrepresented groups. Born in Ghana and raised in the United States, Bozoma Saint John’s journey to success is an inspirational tale of perseverance and ambition. Her charismatic and unapologetic approach to leadership has made her a beacon of inspiration for professionals worldwide. Boz has expanded her service outside of the US, and been named as an Ambassador for the African Diaspora and Special Envoy to the President of Ghana. Boz is also a philanthropic Ambassador to Pencils of Promise in Ghana and serves on the boards of Vital Voices, Soho House and the CFDA. In academic circles, Boz sits on the Board of Trustees at her alma mater, Wesleyan University. She has also created a public online class, “The Badass Workshop” to teach the nuances of achieving success when one feels like an outsider, and to become their greatest selves.

She is a true trailblazer, breaking down barriers for future generations of leaders and leaving a legacy of innovation and empowerment. But by far her greatest achievement is in raising her 14-year-old daughter, Lael.

SPEAKERS
Subtract (3)
SPEAKERS
Subtract (3)
SPEAKERS
Subtract (3)
SPEAKERS
Subtract (3)
SPEAKERS
Subtract (3)

About Sydney Sloan

  • Welcome
  • B2B Brand Builders Showcase: Campaigns from Canva & ServiceNow
  • Reflections

Sydney Sloan, CMO at G2, is a visionary marketing leader with a track record of driving growth and innovation in the tech industry. Prior to G2, she was CMO at Drata, Salesoft, and Alfresco. At Salesloft, Sydney helped scale the company 10x in under four years to a $2.3B valuation. She has also held marketing leadership roles at Adobe during a 17-year tenure. Sydney is an advisor to Scale Venture Partners and Stage 2 Capital, and an active mentor and advocate for DEI through organizations like Women in Revenue and WISE.

About Nalina Athyantha

  • B2B Brand Builders Showcase: Campaigns from Canva & ServiceNow

Nalina Athyantha serves as Senior Vice President of Enterprise and Field Marketing at ServiceNow (NYSE:NOW), where she leads a global organization focused on delivering bold, data-driven marketing that converts pipeline to NNACV, accelerates deal progression, and transforms every customer touchpoint into a moment of innovation and intention—positioning marketing as a strategic growth engine.

About Emma Robinson

  • B2B Brand Builders Showcase: Campaigns from Canva & ServiceNow

Emma Robinson is the B2B Marketing Lead at Canva, where she drives customer-centric strategies to showcase the impact of design at scale across enterprise organizations. With a background spanning roles at Salesforce, Google, and ThoughtSpot, she brings deep expertise in customer advocacy, lifecycle marketing, and content strategy. Emma is a strong advocate for the power of brand and creativity in B2B marketing, emphasising the importance of authentic, insight-rich content to stand out in a crowded market. Her work has been instrumental in positioning Canva as a powerful solution for enterprise creativity and collaboration.

About Tim Sanders

  • AI Mega Trends Transforming the Future of Go-to-Market

Tim Sanders is the Chief Innovation Officer at G2. He’s also an executive fellow at the Digital Data Design Institute at Harvard and a New York Times bestselling author of five books, including Love is the Killer App. 

Tim has 25 years of experience leading brands, including Upwork and Yahoo.  At Yahoo, he was Chief Solutions Officer and a leadership coach, and also served as the company’s lead go-to-market (GTM) evangelist for its digital marketing business. The ValueLab group he founded and led there also produced research on industries, digital advertising effectiveness, search-data-as-predictor, and online promotions. Before Yahoo, he was an early-stage member of Mark Cuban's broadcast.com, and a faculty member of the Global Institute of Leadership Development. 

About Godard Abel

  • The State of Agentic AI: Building, Selling, & Orchestrating



Godard Abel is the co-founder and CEO of G2 — the world’s largest and most trusted software marketplace — and Executive Chairman of both ThreeKit and Logik.io (acquired by ServiceNow). A 6x entrepreneur with 25 years of experience, he previously founded SteelBrick (acquired by Salesforce) and BigMachines (acquired by Oracle). Earlier in his career, Godard consulted for McKinsey & Company and was GM at Niku prior to its IPO and subsequent acquisition by CA. Godard is a Henry Crown Fellow at the Aspen Institute and holds degrees from MIT and Stanford.

About Jason Lemkin

  • The State of Agentic AI: Building, Selling, & Orchestrating



Jason M. Lemkin is founder and chief executive officer of SaaStr, the world's largest community for B2B/SaaS founders, and is the managing director of SaaStr Fund, a $90M venture capital firm focused on early-stage enterprise investments.

About Tom Eggemeier

  • The State of Agentic AI: Building, Selling, & Orchestrating



Tom is the CEO of Zendesk, and a member of the board. Most recently, Tom was a partner at the private equity firm Permira, where he was the head of the Menlo Park office and focused on investing and value creation in the Technology sector. In addition to the Zendesk board, Tom serves on the boards of Axiom, G2, Seismic, and Mimecast. Prior to joining Permira, Tom was the President of Genesys, a Permira fund portfolio company and global leader in omnichannel customer experience and contact center software. During his more than ten-year tenure with Genesys, he focused on developing and implementing strategic and operational initiatives aimed at driving value creation across the business. Tom’s previous global experience includes working in Paris, France for almost five years, along with over 20 years of operational experience in the technology sector leading teams from sales to research and development.

About Kevin Indig

  • How to Win the Answer in the AI Search Era

Kevin Indig is an advisor to some of the world’s fastest-growing startups and has defined Organic Growth strategies for companies like Ramp, Reddit, Bounce, Dropbox, Hims, Nextdoor, and Snapchat. Kevin led SEO and Growth at the world’s leading e-commerce platform Shopify, the #1 marketplace for software G2 and the #1 developer company Atlassian. Once a week, he sends The Growth Memo to 20k+ subscribers and regularly speaks at conferences around the world.

About James Cadwallader

  • How to Win the Answer in the AI Search Era

James Cadwallader is the Co-founder and CEO of Profound, a New York City-based new age marketing platform relied on by thousands of marketers globally to understand and control what AI says about their brand. Trusted by brands like Ramp, MongoDB, U.S. Bank, Chime and DocuSign, Profound arms teams with the tools to dominate in a future where AI agents, not blue links, define discovery. Launched in August 2024, Profound is backed by Sequoia Capital, Kleiner Perkins, Khosla Ventures, and NVIDIA Ventures.

About Yash Tekriwal

  • From Segments to Signals to Action

Yash leads Education for Clay, championing the “GTM Engineer” movement as the first GTM engineer there. His role focuses on teaching thousands of operators how to wield AI‑powered automations that generate revenue while they sleep. A former EdTech founder and VC – he blends growth instincts with a venture lens to spot and scale the tactics that unlock revenue faster.

About Ashley Artrip

  • From Segments to Signals to Action

Ashley is a GTM Engineering Manager at Clay with a strong track record of building and scaling GTM systems that drive results. She was previously the co-founder of a career education startup that was successfully acquired, and now brings that entrepreneurial mindset to solving complex go-to-market challenges.

About Rob Gaige

  • From Segments to Signals to Action

Rob has spent over 20 years in the marketing, innovation and start-up space running and advising brands in media, financial services, tech, gaming, packaged goods, spirits, fashion, auto, and skincare. Rob is currently the Global Head of Insights for Reddit, where he derives insight from the conversations and communities flourishing on the platform. Prior to this, Rob was a Managing Partner at sparks & honey, where he oversaw their cultural consulting practice and built their AI SaaS platform (Q) to quantify and predict cultural change. A veteran, Rob credits his time in the Navy for shaping his calm demeanor and love of the ocean, traits he’s hoping to pass on to his two young daughters.

About Carilu Dietrich

  • Quickfire with Carilu: Working at the Pace of AI-First Startups

Carilu Dietrich is an advisor to CEOs and CMOs of high-growth tech companies, including Lovable, Bill.com, Sprout Social, and others. She writes a popular blog on Hypergrowth Leadership at www.carilu.com. Carilu was formerly a CMO, most notably the head of marketing, who took Atlassian public. Prior to Atlassian, Carilu ran global awareness advertising for Oracle.

AGENDA
Subtract (2)
AGENDA
Subtract (2)
AGENDA
Subtract (2)
AGENDA
Subtract (2)
AGENDA
Subtract (2)
12:00 - 12:05PM ET

WELCOME

Building Your Brand with Bozoma Saint John


Bozoma Saint John, Forbes #1 Most Influential CMO 

B2B Brand Builders Showcase: Campaigns from Canva & ServiceNow


Sydney Sloan, CMO @ G2
Nalina Athyantha, SVP, Global Enterprise & Field Marketing @ ServiceNow
Emma Robinson, Head of B2B Marketing @ Canva 

AI Mega Trends Transforming the Future of Go-to-Market


Tim Sanders, Chief Innovation Officer @ G2

The State of Agentic AI: Building, Selling, & Orchestrating


Godard Abel, Co-Founder & CEO @ G2
Jason Lemkin, CEO @ SaaStr
Tom Eggemeier, CEO @ Zendesk

How to Win the Answer in the AI Search Era


Kevin Indig, Growth Advisor
James Cadwallader, CEO & Co-Founder @ Profound
Rob Gaige, Global Head of Insights @ Reddit

G2 Product Spotlight

Optimizing Your AEO Strategy & Results with G2


Yash Tekriwal, Head of Education @ Clay

Ashley Artrip, GTM Engineering Manager @ Clay

Quickfire with Carilu: Working at the Pace of AI-First Startups


Sydney Sloan, CMO @ G2
Carilu Dietrich, CMO Advisor

3:05PM ET

Reflections & Break-out Sessions

Join one half-day to

own every AI moment. 

G2 CEO & Co-Founder, Godard Abel, sits down with HubSpot CEO, Yamini Rangan. They discuss how the customer journey is evolving in an age of intelligence and what business leaders must do to adapt.

Moderators:

Godard Abel, CEO at G2

Yamini Rangan, CEO at HubSpot

Despite economic headwinds, optimism remains for the future of B2B SaaS. Klaviyo’s IPO was one recent bright spot, but what will it take for this type of activity to become a trend? SaaStr CEO Jason Lemkin will lead a panel of investors to get into the current state of investments, the trends fueling growth, and what they anticipate for the years to come.

Moderator:

Jason Lemkin, CEO, SaaStr

Panelists:

Alexa von Tobel, Founder & Managing Partner, Inspired Capital

Paul Drews, Managing Partner, Salesforce Ventures

Arun Mathew, Partner, Accel

For true alignment in the way a business goes-to-market, the GTM team must comprise Sales, Marketing, and Product. A former CEO, Stacey Epstein, moderates a conversation among C-suite leaders from all three of these teams. They’ll discuss their strategies and tactics to get aligned, stay aligned, and drive growth within their organizations.

Moderator:

Stacey Epstein, former Freshworks CMO, Former Zinc (ServiceMax) CEO

Panelists:

Ellie Fields, Chief Product Officer at Salesloft

Amber Armstrong, Chief Marketing Officer at Sales Cloud, Salesforce

Will May, Chief Revenue Officer at Pendo

The B2B software landscape is constantly evolving. As the world’s largest software marketplace, G2 has a direct lens into what’s happening in real-time – from real user reviews, website traffic, product and category insights, and more. In this session, learn what’s trending, what’s emerging, and where key software markets are headed.

Chris Voce, Vice President of Market Research at G2

Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing impact has never been higher. In this fireside chat, Amanda Malko and Latané Conant discuss how to measure marketing efficiency, gain support for brand investments, and showcase practical ways go-to-market teams can not just do more, but be more.

Amanda Malko, Go-to-Market Advisor & Former CMO at G2

Latané Conant, Chief Revenue Officer at 6sense

Accelerating revenue is a focal point and major challenge among B2B organizations today. In this panel discussion, leaders from G2 partners share their tactics and tech investments for amping up the revenue team — making it easier for them to gain insights, coach, pivot, and move deals along to accelerate revenue.

Moderator:

Christine Li, VP of Partnerships & Enablement at G2

Panelists:

Bryan Law, CMO at ZoomInfo

Udi Ledergor, Chief Evangelist at Gong

Diana Luu, Sr. Director of Strategic Accounts at LinkedIn

Explore the practical impact of AI on modern marketing strategies in a landscape where hype often overshadows reality. Delving into actionable insights for marketing leaders, this session addresses how to leverage AI for product innovation, process optimization, and team efficiency. Discover the latest trends and insider knowledge essential for staying ahead in a rapidly evolving AI landscape. Equip yourself and your team with the knowledge to drive innovation, drive revenue, and enhance operational efficiency in this AI-centric era.

Moderator:

Carilu Dietrich, CMO, Advisor, Formerly Atlassian

Panelists:

Elena Lenena, AI Global Product Lead, Google

Tim Handorf, G2 Co-Founder & head of G2 Labs

Paul Roetzer, Founder & CEO at Marketing AI Institute

The rise of AI, paired with today’s economy, means selling software is getting harder. Software companies must move faster to keep up with buyer expectations. In this age of AI, G2 is uniquely positioned to power software buying and selling. Hear more about G2’s vision and product roadmap.

Palmer Houchins, VP, Head of Marketing at G2

Sara Rossio, Chief Product Officer at G2

G2 for Customer Marketers: Building a Diversified Review Gen Strategy

Katlin Hess, Dir, Customer Marketing at G2

Rachel Bentley, Sr. Director, Product Mgt at G2

G2 for Demand Gen Marketers: How to Win Over Software Buyers Who Are Actually In-Market

Michael Pannone, Director, Demand Gen at G2

Robin Iszak-Tseng, VP, Revenue Marketing at G2

G2 for Sales: Leveraging G2 Content & Data to Nurture Prospects, Retain & Grow Customers, & Close Deals

Colin Danaher, VP, Enterprise Sales at G2

Caroline Celis, Sr Dir, Global Business Development at G2

About Seth Godin

Session: This Is Strategy @ 1:25-1:45PM

Seth is the founder of Yoyodyne, one of the world's first internet companies, where he pioneered email marketing. He's the author of 22 worldwide bestsellers, but can't help marketing and developing software... it's been 40 years since he started at Spinnaker creating science fiction adventure games. His latest book is THIS IS STRATEGY, which became a bestseller the day it was launched.

About Godard Abel

Session: The Future of Agents @ 12:35-1:00PM

CEO, Co-Founder at G2

A 5x SaaS entrepreneur, Godard Abel is CEO of G2, the world's largest and most trusted software marketplace, which he co-founded in 2012. He is also Executive Chairman of ThreeKit, a leading 3D visualization technology company, and Logik.io, a next generation configuration technology.

Previously, Godard served as CEO of SteelBrick which was acquired by Salesforce in 2016 where he subsequently served as SVP/GM of the SteelBrick business unit until May 2017 when he left to refocus on entrepreneurial adventures. Godard previously co-founded BigMachines, where he served as CEO and built it into a leading SaaS provider which was acquired by Oracle in 2013. He also served as a GM at Niku prior to its IPO in 2000 (and subsequent acquisition by CA).

Before entering the technology industry, Godard consulted for McKinsey & Company and advised leading manufacturers in the U.S. and Germany on strategy development and business process improvement. Godard was a Finalist for EY Entrepreneur of the Year in 2019, named to the Tech 50 list by Crain’s Business Chicago in September 2014, and to the Chicago Entrepreneur Hall of Fame in 2011. He earned an MBA from Stanford University and both a B.S. and M.S. in engineering from the Massachusetts Institute of Technology. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.

About Lena Waters

Session: How Grammarly Stands Out Among 600+ AI Writing Assistants @ 2:45-3:05PM

Lena Waters is Grammarly’s Chief Marketing Officer. She leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company.

Effective communication and bringing clarity to every interaction have always been important to Lena. She believes deeply in Grammarly’s mission to improve every communication and make life better for customers.

Prior to Grammarly, Lena scaled global consumer and B2B teams at high-growth companies like DocuSign, Lookout, and Responsys.

About Tomasz Tunguz

Session: The Future of Agents @ 12:35 - 1:00PM

Tomasz Tunguz is a general partner at Theory Ventures, an early stage software & infrastructure firm investing $1-25m in early stage companies. Tomasz writes a blog at tomtunguz.com & has worked with companies like Looker, MotherDuck, Monte Carlo, Hex, Omni, Lilt, Chorus, & Dremio. He co-authored the book Winning with Data.

About Jason Lemkin

Session: The Future of Agents @ 12:35-1:00PM

Jason M. Lemkin is founder and chief executive officer of SaaStr, the world's largest community for B2B/SaaS founders, and is the managing director of SaaStr Fund, a $90M venture capital firm focused on early-stage enterprise investments.

About Sydney Sloan

Session: How Grammarly Stands Out Among 600+ AI Writing Assistant Products  @ 2:45-3:05PM

Sydney Sloan is CMO at G2, the world’s largest and most trusted software marketplace. Before G2, she was the first-ever CMO at compliance automation software company Drata. Before that, as CMO of revenue workflow platform Salesloft, Sydney helped scale the company 10x in less than four years — expanding the marketing team as the company grew from series C to E, with a $2.3B valuation and investment by Vista Equity Partners. She was also CMO at Alfresco, and held several marketing leadership roles at Adobe during a 17-year tenure.

Sydney is also an Advisor for Scale Venture Partners and a Limited Partner at Stage 2 Capital, where she advises founders and leaders on GTM strategy, brand, strategic partnerships, customer journey, and employee culture. A champion of DEI, Sydney serves as a Master Mentor at Women in Revenue, a co-sponsor of WISE (Women in Sales Everywhere), and previously spearheaded Salesloft’s DEI program in 2020.

About Scott Brinker

Session: How to Integrate AI Into Your Stack @ 2:15-2:45PM

Scott Brinker, dubbed the "godfather of martech" by AdAge, has been analyzing marketing technology and its impact on marketing organizations for more than 16 years as the editor of the chiefmartec.com blog. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. He also authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset.

About Kelly Hopping

Session: How to Integrate AI Into Your Stack @ 2:15-2:45PM

Kelly Hopping is the Chief Marketing Officer at Demandbase and a seasoned business executive, speaker, and author. Prior to joining Demandbase, Kelly served as the CMO at HYCU and Garter Digital Markets, and she held numerous marketing leadership positions at Rackspace, AMD, and Dell.

Kelly’s passion for branding and product marketing began at Kraft Foods, where she managed a variety of brands like Chips Ahoy!, Nutter Butter, and Kraft string cheese.

She holds an MBA from Harvard Business School and a Bachelor of Science in Industrial Engineering from Texas A&M University. Kelly resides in Austin, Texas, with her husband and three children.

About Rob Giglio

Session: From the Leader’s Quadrant: What it Takes to Win the AI Race @ 1:45-2:15PM

Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canva’s sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing large-scale marketing and sales initiatives for global enterprises.

Rob joins Canva from HubSpot, where he was also Chief Customer Officer, and before that, he was the Chief Marketing Officer at Docusign. Prior to Docusign, Rob spent over ten years at Adobe, leading the global sales and go-to-market teams for their Digital Media Business Unit and holding responsibility for over $7B in revenue. Rob’s previous professional experiences include general management and marketing roles at Gap, Williams-Sonoma, Clorox and Procter & Gamble. Rob holds an MBA from the University of Southern California and a B.A. in Psychology from San Diego State University.

About Tim Sanders

Session: The 3 AI Mega-Trends We’re Watching at G2 @ 12:00-12:35PM

Tim Sanders is the VP of Research Insights at G2. He’s also an executive fellow at the Digital Data Design Institute at Harvard, where he’s laser focused on how AI impacts businesses. He’s a NY Times bestselling author of five books, including Love is the Killer App.

About Sara Rossio

Session: G2 Innovation Update - Connecting Buyers to Sellers with AI @ 1:00-1:25PM

Sara Rossio is Chief Product Officer at G2, the world’s largest and most trusted software marketplace, where she manages the entirety of G2's product portfolio and has a keen eye for identifying new market opportunities. Having spent over 20 years building and managing software solutions in various product leadership roles, Sara is an effective leader, developing and executing both short and long-term strategic plans that drive profitability. Prior to joining G2, she held leadership positions at NAVTEQ/Here, Gogo, and PowerReviews. Sara holds five patents, and consistently focuses on solving user problems with technology. She earned her BSBA in Marketing & International Business from Ohio State University.

About Jen Niedel

Session: How to Integrate AI Into Your Stack @ 2:15-2:45PM

Jen leads a team of business analysts and domain experts who introduce and support new marketing technology, processes, and ideas to shape the way SAS does marketing. An innovative and collaborative leader for over 20 years, she is a change agent who continually seeks to make the business of marketing work better for customers, employees, and partners. Her passions include her family and dogs, Duke basketball, design thinking, digital tech, and the daily Wordle.

About Tim Handorf

Session: G2 Innovation Update - Connecting Buyers to Sellers with AI @ 1:00-1:25PM

Tim Handorf is a G2 co-founder and Head of G2 Labs, which is focused on innovating new product opportunities that will fuel the company’s growth. He is also Executive Chairman of CarrierSource and previously led Product Management at BigMachines, which was acquired by Oracle.

Active in the Chicago technology scene, Tim has been recognized by Crain’s Chicago Business Journal on their “Tech 50” list. He’s also a board member of Chicago Tech Academy and a member of the Young Professional Organization’s (YPO) Chicagoland Chapter. Having grown up on a farm in central Iowa, Tim currently resides in Southern Wisconsin with his wife and three kids.

About Whitney Donaldson

Customer Workshop: Integrate Intent Into Your Demand Gen Workflows @ 3:05-3:25PM

Whitney Donaldson is the Director of Demand Generation at impact.com, where she leads multi-channel strategies to drive pipeline growth and revenue across global markets. With extensive experience in leveraging intent data, Whitney specializes in creating scalable demand generation campaigns that align marketing and sales efforts for maximum impact. Whitney is passionate about empowering organizations to use data-driven insights to achieve their growth objectives efficiently and effectively.

About Amanda Kahlow

Session: From the Leader’s Quadrant: What it Takes to Win the AI Race @ 1:45-2:15PM

The founder and former CEO of 6sense, Amanda is a serial entrepreneur who started her first business at the age of 21. A 2x AI CEO, today Amanda is the CEO and Founder of 1mind, where she is dedicated to building GTM superhumans. Amanda is focused on giving back both personally and professionally and serves as an.advisor to the organization, Girl Rising.

About Neeraj Manivannan

Customer Workshop: Make the Most of Your G2 Profile @ 3:05-3:25PM

As Product Marketing Manager at Insider, Neeraj leads the positioning, messaging, and GTM strategy of the company's personalized cross-channel journey orchestrator, "Architect" and site search solution "Eureka" globally. Previously, he held Product Marketing roles at Netcore Cloud.

About Katlin Hess

Customer Workshop: Make the Most of Your G2 Profile @ 3:05-3:25PM

As the Director of Customer Marketing at G2, Katlin Hess is passionate about fostering customer relationships and helping innovative brands tell their stories. In her spare time, she loves reading anything mystery or true crime related, baking beautiful desserts, and is always on the hunt for the perfect cup of coffee.

About Eric Gilpin

Customer Workshop: Drive an Always-On Review Strategy @ 3:05-3:25PM

Eric Gilpin is Chief Revenue Officer of G2. In this role he oversees all aspects of G2's revenue generation, including global sales and customer success, enablement, partnerships, and revenue operations. An experienced leader with 20+ years of experience building and scaling large technology businesses, Eric joined G2 from Upwork, where he oversaw a global team of 400+ and helped lead the company to a successful IPO in 2018 (NASDAQ:UPWK) where the business scaled to north of $600 million in annual revenue in 2022 while serving 50% of the Fortune 500. Prior to his tenure at Upwork, Eric held a number of leadership roles at CareerBuilder, most recently as President of Vertical Sales.

Eric also serves as a limited partner at the GTMfund investor network as well as an advisory board member at Sales Assembly. He’s been recognized as one of the Industry's top "40 under 40" by Staffing Industry Analysts in both 2017 and 2018 and as a Top 100 Global Sales Leaders in 2020 by The Modern Sale. Based in Chicago, Eric has a Masters of Business Administration from Southern Methodist University’s Cox School of Business.

About Michael Pannone

Customer Workshop: Integrate Intent Into Your Demand Gen Workflows @ 3:05-3:25PM

Michael Pannone is G2's Director of Global Demand Generation and oversees lead generation strategies, multi-channel campaigns and messaging, digital channel performance and optimization, and paid advertising from APAC to AMER for all business segments. From brand awareness and events, to full-funnel conversion optimization and customer lifecycle marketing, Michael’s passion is connecting audiences to business outcomes and results to the bottom line. He received a Bachelor of Business Administration in both Marketing and Management from Georgia State University, and resides in Atlanta, GA. When Michael is not at work you can find him working on his hobby business, spending time with his two dogs, cooking, or doing DIY house projects.

About Kraig Swensrud

Session: From the Leader’s Quadrant: What it Takes to Win the AI Race @ 1:45-2:15PM

Kraig is the founder & CEO at Qualified. Previously, Kraig was the Founder of GetFeedback. Before that, Kraig served as CMO of Salesforce where he was responsible for driving the global corporate and product marketing functions, leading a team that drove Salesforce into hyper-growth.

About Chris Dutton

Session: G2 Innovation Update - Connecting Buyers to Sellers with AI @ 1:00-1:25PM

Chris Dutton has spent the last 4 years at 6sense where he leads the marketing operations and demand generation team. He has spent the last 15+ years, focused on sales development, marketing operations, demand generation and reporting and analytics with a strong passion for the “art of the possible”.

About Jen Anderson

Customer Workshop: Drive an Always-On Review Strategy @ 3:05-3:25PM

Jen Anderson is a marketing maven with a knack for turning customers into superfans and teams into powerhouses. With 10+ years of experience across the customer lifecycle, she’s the go-to for crafting strategies for building high-performing teams, leading through change, and crafting customer-centric strategies that break silos and deliver measurable impact.

Known for rewriting the customer marketing playbook, Jen thrives on solving complex challenges and creating experiences that deliver real results—with a side of creative flair.