Elma Hrustic

Today, we are proud to unveil the world’s first AI public servant through TAMM AutoGov. This milestone takes Abu Dhabi’s AI-native government to the next level — enabling anticipatory, seamless, and human-centred public services. With AutoGov managing recurring tasks — from license renewals to healthcare appointments — residents can focus on what matters most, while the government works quietly in the background. Complemented by AI Vision, Smart Guide, TAMM Hologram pods, and over 1,100 services unified across 90+ partners, Abu Dhabi TAMM exemplifies how technology can empower people, strengthen communities, and redefine public service delivery. With the world’s first transactional AI public servant, Abu Dhabi is not just keeping pace with innovation — we are leading the world in anticipatory government, setting a new global benchmark for how AI can serve people and society. #TAMM4 #AutoGov #GITEX2025 #AbuDhabi #DGE #DigitalGovernment #ArtificialIntelligence #Innovation

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Saudi Arabia’s transformation is a mindset shift across the entire economy, and this move into biotechnology is a perfect example. By pursuing both large-scale manufacturing and nurturing a startup-driven innovation ecosystem, Saudi Arabia is positioning itself both as a consumer of global innovation and as a creator. This dual-track strategy mirrors what we’re seeing in tourism and beyond: an ambition to leapfrog, to diversify, and to create lasting value for future generations.

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Digital Twin Feasibility for Heavy Industry: A 100-Day Road-Test, Not a Tech Pitch (For leaders, not labs.)   A major industrial manufacturer in the Middle East approached us with a clear mandate:
“We’ve heard the buzz around Digital Twins. We don’t want a brochure. We need to know -does it make sense for us, here, now?”   This wasn’t a digital transformation experiment. This was a board-level decision that demanded clarity, not complexity.   We were engaged for a focused 100-day feasibility study – built on operational realities, industry benchmarking, and an innovation roadmap that the business could trust and scale. The focus was sharp:   Understand the real constraints like legacy systems complexity, data silos, and workforce readiness in their heavy manufacturing setup - Identify high-value use cases for Digital Twin technologies - Build an innovation-first plan, validated through pilots, not theory - Create a scalable infrastructure blueprint aligned to business outcomes   What we found in the first 30 days
 The client had asset-level data, but it was fragmented, delayed, and largely underutilized. Maintenance was reactive. Cross-functional visibility? Minimal.
   Yet there was clear potential: their systems could support modular, phase-wise Digital Twin models, starting small and scaling with confidence.   The Innovation Plan
 Rather than push full-scale implementation, we designed lightweight, asset-specific prototypes using existing historical data and rapid simulation models. These weren’t tech showcases. They were decision tools, co-developed with plant teams and grounded in business relevance.   The message: Validate rigorously, scale only what proves value.   The Infrastructure Roadmap
 The final report delivered a 3-phase strategy:   Phase 1: Target critical assets. Deploy edge data capture and predictive dashboards to reduce unplanned downtime on critical lines. Phase 2: Integrate with planning and maintenance systems. Add analytics layers for smarter scheduling and resource utilization. Phase 3: Expand to line-level twins and AI-enhanced decision support for plant-wide efficiency and predictive operations.   Each phase tied to business value checkpoints, fixed timelines - ensuring investments followed evidence, not enthusiasm.   What leadership valued most
 - A board-ready feasibility report, not just a vendor pitch
 - A de-risked innovation plan, rooted in real operational context
 - A clear scale-up strategy, aligned to business KPIs and investment gates   For industrials exploring Digital Twin adoption, the real question isn’t “Can the technology do it?”
   The real question is “Can we adopt it incrementally, intelligently, and with measurable returns?”
   This 100-day journey delivered a resounding 'yes', by focusing on their reality, their assets, and their business outcomes. Transform Partner – Your Strategic Champion for Digital Transformation Image Source: The Digital Twin Consortium

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We’re excited to share that Arabian Business has published our latest thought leadership article: “Financing a Greener Future: The Rise of Sustainable Finance.” In this piece, we explore how sustainable finance is becoming a key enabler in the global effort to address #ClimateChange. We highlight the urgent need for robust #RegulatoryFrameworks and greater collaboration to accelerate the deployment of #ClimateAlignedCapital. At Tech Mahindra, we are committed to building innovative #services and #solutions that support the transition to a greener, more resilient economy. This article is a reflection of our strategic focus and growing capabilities in #SustainableFinance. 📖 Read the full article to learn more about our perspective on financing a sustainable future. https://lnkd.in/dv_cZ_YK “The rise of sustainable finance highlights how investors are aligning the pursuit of returns with broader society’s goals, proving that profitability and purpose can and should go hand in hand. This approach not only enhances financial performance but also drives positive change, creating a future where economic growth contributes to a more sustainable and equitable world.” #ESGLeadership #SustainableFinance #Sustainability #ESGSolutions #ESGSolutions #ClimateAction #GreenFinance #ESG #Sustainability #TechMahindra #ThoughtLeadership Mohit Joshi | Atul Soneja | Rohit Anand | Richard Lobo | Peeyush Dubey | Abhilasha Gupta | Arnav Sharma | Niya Alexander | Leah Jena | Nikhil Jain | Anand Ramakrishnan | Seema Thomas | Ankit Todi | Annesha Dutta | Sanchita Agarwal | Sneha Gupta | Arun Nair | Vasu Mudgal | Harshul Asnani | Harshvendra Soin | RV Narasimham | Krishnakumari Palle (KK) | Ajith Pai | Manikantan N S | Kunal Purohit | Nitesh Aggarwal | Pallavi Katiyar | Sahil Dhawan | Saket Singh | Sundaram Krishnamoorthy | Tripti Arora | Vineet Vij | Roshan Shetty

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The Middle East is at a pivotal moment. With bold national visions and decisive investment in AI, biotech and advanced manufacturing, our region has the chance not just to keep pace with transformation, but to lead it. In my latest piece for Middle East Economy, I explore how governments and businesses can unlock over a trillion dollars of new growth by reconfiguring around human needs, scaling talent and accelerating the low-carbon transition. The time to act is now. The world is watching, and the Middle East is ready to lead. Read the full article here: https://lnkd.in/daUxpisy

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" Saudi Arabia 🇸🇦 & UAE 🇦🇪 From Energy Giants to AI Superpowers " The Middle East is no longer just a consumer of technology. Today, it is stepping forward as a global producer and exporter of artificial intelligence. The future of AI will not be shaped only in Silicon Valley or Shenzhen — it will also be written in Riyadh, Abu Dhabi, and Dubai. 🇸🇦 Kingdom of Saudi Arabia Introduced HumainChat, a breakthrough conversational AI platform redefining human–AI interaction. A cornerstone of Vision 2030, driving the creation of new industries powered by data, intelligence, and next-generation applications. 🇦🇪 United Arab Emirates Ranked #2 globally in AI capacity (TRG Data Centers). AI & digital services exports projected to exceed $50B by 2030. Investing in national LLMs, venture hubs, and AI infrastructure that already serve markets across Africa, Asia, Latin America, and Europe. Why This Matters? The UAE 🇦🇪 has transformed from an oil exporter → AI exporter. Saudi Arabia 🇸🇦 is scaling AI applications at a national level — from citizen services to industry transformation. Together, they are positioning the Middle East as a super AI power — not simply participating in the global race, but actively setting the pace. Saudi Arabia and the UAE are not just competing for regional AI leadership — they are setting global benchmarks. #UAE #SaudiArabia #AI #Vision2030 #MiddleEastInnovation #GlobalTech

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