Acast

Hear how Acast helped Gabb drive measurable brand and business growth through podcast advertising. Gabb set out to reach parents across the U.S. with a powerful message: that kid-safe tech can protect every childhood. Using the Acast Ad platform, Gabb ran a podcast campaign that combined authentic host-read sponsorships with scaled pre-recorded ads — connecting their message with parents who trust their favorite podcasters. The results? 🛒 20,000+ website visits and ~450 purchases 📈 +59% awareness 💬 + 72% consideration 🎯Outperforming industry benchmarks for both awareness and conversions “Acast made it seamless to reach the right parents with the right message. The results speak for themselves.” — Dan Jenson, Paid Media Manager, Gabb 👉 Read the full case study https://lnkd.in/emNCX8KE

Big day in the NYC Acast office! Joanna Coles and Michael Wolff stopped by to chat about their new Daily Beast podcast, Inside Trump’s Head. Moments like these remind us just how powerful podcasting can be in bringing sharp storytelling to life.

When it comes to authenticity in advertising, podcasting rules. 👑 Our CEO Greg Glenday took part in a packed roundtable with ADWEEK last week, sharing how podcasting is the perfect environment for brands to listen to audiences, and connect with them authentically. He highlighted our UK team’s work with Peter Crouch and BrewDog as a standout example. ⚽ At Acast, we go beyond just selling ad space. We build bespoke, multi-platform campaigns that deliver serious results and revenue across audio, video….and even beer 🍺 Read more 👇 https://lnkd.in/gpTk3-8P

CEO Greg Glenday recently sat down with Bryan Barletta of Sounds Profitable for a broad-ranging conversation on podcasting and Acast's role within it 🌎 Teaser below / full interview here 👇 https://lnkd.in/eADbMRn5

Building a brand with resonance today means more than just jumping on trends. We had a fantastic conversation at the ADWEEK House Advertising HQ about how to build a real-time brand strategy. It was inspiring for us to be amongst a group of forward-thinking marketers discussing how to adapt to constant shifts in culture and consumer behavior. Thank you, ADWEEK, for hosting such a insightful event and to Ivan Piedra for the photos. It was a real pleasure for Greg Glenday to represent Acast and discuss these critical opportunities and challenges 💥 Article coming soon...

🏆 New Launch: “And The Award Goes To…” 🏆 A brand new, six-part video podcast series presented by Argos and created by our UK team and DRUM. Hosted by the brilliant Joel Dommett, the series flips the script on traditional award shows. Each week, a celebrity guest takes the stage to run their own awards, handing out prizes across categories that reflect their own interests and expertise. 💃🏼 Expect laughs, debates, and hot takes as guests including Peter Crouch, Vicky Pattison, and Pete Wicks award prizes for things like 'Best Excuse for Skipping a Night Out,' and 'Best First Sip of a Pint,' incorporating Argos's A-List products into their segments. The hottest award show of the year is officially here🏅 Don't miss the first episode, featuring footballing legend Peter Crouch. Listen/watch now: On Spotify: https://lnkd.in/ere7Et27 On Apple Podcasts: https://lnkd.in/eMz-bSW7 On TikTok: https://lnkd.in/eKygubU9 On Instagram: https://lnkd.in/e8EuJRsZ On YouTube: https://lnkd.in/ePdeiPMY …or simply search 'And The Award Goes To...' wherever you get your podcasts 👀

Welcoming Laura Hagen to the Acast team 🚀 Laura brings deep experience across audio, creative sales, digital, and especially data. She joins at a pivotal moment in the growth of Acast - not least in the US, which became our biggest market for the first time in Q2 this year 📈 Full detail 👇 https://lnkd.in/eWt7Aih7

At the #AWNewYork25 panel moderated by @SoundsProfitable, it sounds like #podcast advertising has moved to profitable. As Bryan Barletta noted about his organization, "we now have more than 200 partners — evidence that podcast advertising works and that it has moved from experimental to a consistent part of media plans. But Acast CEO Greg Glenday added more encouragement to the room: “If you’re here and you’re not buying already, I would say just open it up. It definitely works.” He pointed out that the biggest podcast advertisers built their success on DR and attribution — tracking weekly whether people signed up, ordered, or acted. “The answer is yes, and that’s how we’ve been growing,” he said. “So why don't P&G or Unilever or BMW or Coca-Cola think about it that way? They do, and they're watching but they’re being cautious. So if you’re in this room, jump in — the water is warm.” Glenday also described podcasting as “going through this evolution,” calling it “the invasive species into established networks.” He added that “the next two years are where the investment will be: finding trusted personalities and formats that can work across established platforms. Come in now, because then you just ride with it and expand to omnichannel.” Fellow panelist Bimal Kapadia of Meadowlark Media summed up podcasting’s appeal from the buyer side: “The value is the predictability, the brand safety, and the ability to get your ads in something where you know people are showing up.” Podcasting isn’t waiting for validation anymore — it’s proving its worth week after week. The next opportunity isn’t just to buy podcasts, but to build with them.

Tiny Talks, big insights. We sat down with Ryan from Toni and Ryan to chat about how Acast helps them monetize their global audience and their advice for long-term success in podcasting. Toni and Ryan have grown a global following by keeping things honest and hilarious, showing that true connection comes from keeping it real. Listen to them wherever you get your podcasts.