Digip

China’s Anti-Unfair Competition Law: what trademark teams need to know China’s revised AUCL takes effect October 15, 2025. It expands enforcement to conduct outside China that disrupts competition inside the market and tightens rules for digital environments. What’s changing (in brief): Territory scope: from domestic only → global reach if China’s market is affected Digital identifiers: app names, handles, and similar signals get enhanced protection Search/ads: stronger tools against covert keyword use and misleading traffic Coordination: closer alignment between trademark law and unfair-competition rules Digital economy: clearer guardrails for platforms and online conduct Why it matters: For global brands, China is signaling firmer expectations around online brand use and market effects—even when the activity happens elsewhere. That creates both new enforcement pathways and new compliance duties. Digip’s take: Treat China as a priority jurisdiction in your 2025–26 brand plan. Map digital identifiers, review search/SEM practices, and refresh playbooks for cross-border enforcement.

The latest IP dispute making headlines? A clash between Chelsea Football Club star Cole Palmer and prestigious Bordeaux winery Château Palmer over the trademark "Cold Palmer." ⚽ Palmer, known for his icy goal celebration and rising stardom, filed to trademark “Cold Palmer” for a wide range of products, including clothing, drinks, and wine. 🍷 That last category caught the attention of Château Palmer, a historic estate founded in 1814, prompting them to formally oppose the application. Their concern? Consumer confusion and brand dilution, especially in the wine category. 💡 This case raises a few key questions: - Can athlete personas be protected across luxury categories like wine? - How far can personal branding extend before clashing with legacy trademarks? - Are motion marks (like goal celebrations) the next frontier in trademark law? 📌 The case now in the hands of the UKIPO; may set a precedent for how courts balance the rise of celebrity-led brand empires with long-standing commercial rights in legacy industries. 👀 Whether you’re team athlete or team vineyard, one thing is clear: the line between personal branding and protected trademarks is blurrier than ever. #TrademarkLaw #AthleteBranding #IPStrategy #BrandProtection #LegalTech #ColePalmer #ChâteauPalmer #MotionMarks #CelebrityBrands #SportsAndIP #Digip #CaseStudy #TrademarkManagement

Excited to be in Milan 🇮🇹 this week for the 13th Brand Protection Excellence Forum! Our CEO Viktor will be joining a great panel of industry leaders to share insights on how tech-enabled strategies are shaping the future of IP and brand protection (think leveraging automation, data, and AI to protect what matters most: the brand). Looking forward to connecting with fellow innovators and exchanging ideas on how to strengthen IP operations in a global, digital-first world. If you’re around, let’s meet! #BrandProtection #IntellectualProperty #TrademarkManagement

We’re on the hunt for a smart, business-minded Trademark Attorney based in China to help grow our presence in Asia. If you're tired of the old-school way of working with IP and ready to be part of something more digital, scalable, and global – this is for you. 💼 Full-time 📍 Remote (China-based) ⚖️ IP law meets legal tech If that sounds like your kind of challenge, reach out to Viktor Johansson or apply here: https://lnkd.in/dHvAWJ5b #remote #trademarkattorney #intellectualproperty #IPlaw #legaltech #job #china

What happens when a widely-used industry term becomes a trademark; and a legal weapon? That’s the situation unfolding between Figma, the collaborative design platform, and Lovable, a rising no-code AI startup. At the center of it all: the phrase “Dev Mode.” Figma, which introduced its "Dev Mode" feature in 2023 to support design-to-dev handoffs, trademarked the term in the U.S. Shortly after, #Lovable launched its own Dev Mode (a tool that lets users edit AI-generated code). Figma responded with a cease-and-desist letter, asking Lovable to rename the feature and scrub references from its marketing. But here’s the twist: “Dev Mode” isn’t exactly new. It's been used for years across tools from Apple, Google, Atlassian, and others. The backlash was swift. Developers and tech insiders pushed back, arguing that trademarking a common shorthand term was overreach. > What’s at stake? For Figma: - Defending a trademark is necessary, but doing so over a common term could alienate its developer community. - Critics argue Figma risks becoming the very kind of incumbent it once disrupted. For Lovable: - This controversy might be a branding goldmine, reinforcing its role as a challenger to the status quo. - But challenging the trademark legally? That’s costly and risky for a young startup. > Why this matters beyond the courtroom: This dispute is a litmus test for the limits of trademark law in tech. Can a company claim ownership over terminology used widely across an industry? Where’s the line between IP protection and anti-competitive behavior? > Key Questions for Legal & Product Teams: Should trademarks cover shorthand or descriptive terms used by entire industries? How can early-stage startups protect their brand when entering a market shaped by incumbents? What precedent could this set for naming conventions in developer tools? The outcome may influence how product features are named, how trademarks are granted, and how communities react when startups step into “protected” territory. #DevMode

The sun wasn’t the only thing shining in Miami this week ☀️ Digip joined legal and IP leaders from around the world at Consero’s Global IP Management Forum to talk about what’s next for brand protection. Our CEO Viktor Johansson and CTO Victor Fredriksson took part in an engaging panel: “Future-Proofing IP Management: Leveraging AI, Data, and Strategic Alignment”. Here’s what we brought to the table: > Why centralizing global #trademark portfolios matters more than ever > How #AI and data are reshaping decision-making for legal teams > Real-world examples of cost-efficiency and operational control for enterprise clients We’re proud to represent the next generation of tech-powered IP management and grateful to be part of this forward-looking conversation. Huge thanks to Consero for creating space for legal innovation and collaboration!

🏀 Can a Fictional TV Show Infringe a Trademark? Pepperdine vs. Netflix   Netflix’s new comedy series, "Running Point," starring Kate Hudson, has landed in legal trouble with Pepperdine University over its use of the Waves name, team colors, and symbolic jersey number 37; all elements tied to the university’s identity.   Pepperdine argues that these references could confuse viewers into believing there’s an affiliation with the show, while also claiming that its themes (explicit content, substance use, and profanity) clash with the school’s Christian values. Netflix, on the other hand, is defending its artistic freedom, arguing that the usage is relevant, transformative, and protected by the First Amendment.   💡 This case raises big questions about trademarks and creative expression:   - When does a fictional reference cross the line into trademark infringement? - Should brands and institutions have control over their names in pop culture? - How do courts balance trademark law and artistic freedom in entertainment?   📌 While Pepperdine's request to block the show’s release was denied, the lawsuit continues, focusing on trademark dilution and reputational harm. The outcome could impact how real-world brands and institutions protect their trademarks against fictional works.   ⚖️ Viktor Johansson, Digip's CEO & European Trademark Attorney: "Pop culture and trademark law have always had an uneasy relationship. On one hand, brands don’t want their identities hijacked in ways that mislead or harm their reputation. On the other, creatives argue that real-world references make stories more authentic. This case is another test of where we draw the line; Does using a name and colors make it an homage, or a legal liability?"   👀 What do you think? Should companies have more control over how their trademarks are used in fictional works, or does this risk limiting artistic creativity?

Hello #NYC 🗽! We’re proud to announce that Viktor Johansson and Victor Fredriksson will be representing Digip at the World 50 Group Legal Tech Innovation Roundtable (LTIR) where top legal executives from Fortune 500 companies meet the most forward-thinking legal tech startups. Why we’re here: Legal departments face mounting pressure to do more with less; while keeping global brand assets secure, compliant, and well-managed. That’s where we come in. How we help legal teams: > Centralized trademark portfolio management across jurisdictions > Tech-enabled decision-making, powered by AI > Up to 30–50% cost reduction > Streamlined collaboration between in-house teams and external counsel > Proactive, secure, and compliant brand protection at scale At LTIR, we’re looking forward to meaningful conversations around how legal tech can drive productivity, enhance control, and support long-term brand value; because we believe that trademark and IP management should foster innovation. #LTIR #LegalTech #TrademarkManagement #IPInnovation #Fortune500 #BrandProtection #Productivity #Digip #LegalOps World 50 Accelerator

Hello Berlin! 🇩🇪 At Global IP Exchange Europe, we are showcasing the future of trademark management and brand protection to the world! #GlobalIPExchange #TrademarkManagement #BrandProtection