H&M

As recognition for their standout spring results, store managers and team members from H&M’s top-performing locations worldwide joined our A/W25 event in London.   They connected with leaders from across the organisation and experienced a moment where fashion, music and culture intertwined – united by our common purpose: to liberate fashion for the many.   #HM #HMAW25 #LondonFashionWeek

700 guests, monumental screens and a dynamic soundscape. H&M’s A/W25 collections came to life in a hybrid show where fashion, music and culture intertwined.   A cast of established icons and new talents walked the runway at 180 The Strand in London, where Lola Young’s live performance marked a striking finale.   “We were proud to light up London with a celebration of creativity in all its forms: from style through to sound and movement”, says Ann-Sofie Johansson, Head Designer & Creative Advisor at H&M.   H&M A/W25 Drop 1 – in stores and online now.   #HM #AW25 #LondonFashionWeek

A/W25 Chapter 1 arrives in stores today, marking the start of the season for H&M. “The A/W25 collection is rich in references: from Britpop through to ’90s high-fashion icons and leaders. It’s a celebration of culture, style, sound, art and London’s rule-breaking spirit”, says Eliana Masgalos, Design Lead at H&M Womenswear. From leather to lace to faux fur, explore the first chapter now — and stay tuned, Chapter 2 is on its way. https://lnkd.in/diS6c8BH #HM #HMAW25

29 interns just finished 10 weeks of summer internship at our Head Office in Stockholm — transforming ideas into real projects. From Business Controlling and Software Engineering to Fashion Design, this year’s interns brought fresh perspectives and the kind of curiosity that pushes us forward. “Being deeply involved with the product, from moodboards to sketches and development, was incredibly rewarding. Knowing my work will reach customers is exciting,” shares Ruth O’Riordan, Fashion Design intern from Ireland. Find future internship opportunities here: https://lnkd.in/d8GQDhaB #HM #Internship #Fashion #Tech #FutureTalent

H&M has a new address in Le Marais. “This new store in Le Marais celebrates the DNA of our brand by offering customers a carefully curated product universe and a premium fashion experience. Paris is the global capital of fashion and creativity. We are proud to expand our presence here and demonstrate our commitment to our local customers”, says Ralf Wein, Regional Manager South Europe H&M.  Across three floors, curated edits of womenswear, menswear, H&M Beauty and Pre-Loved are showcased in a gallery-like setting. With its interior courtyard, the store will be hosting cultural, musical and fashion events — offering a chance to pause between museums and cafés. Find us at 43 rue des Francs-Bourgeois. Photography: Benjamin Guillonneau #HM #LeMarais #Paris

The first chapter of H&M Brazil has been written by our people: opening the Iguatemi store and launching hm.com.br.   “Launching our first store and online on the same day is a historic moment for H&M, and I’m so excited we have finally arrived. Bringing H&M to Brazil is more than a launch — it’s about building a lasting connection with a country that inspires us”, said Daniel Ervér, CEO of H&M Group.   Crowds lined up outside Iguatemi to celebrate the long-awaited arrival, filling the opening with energy and anticipation. Inside, the store merges the vibrant rhythm of São Paulo with clean Scandinavian design, creating a space that feels both global and uniquely Brazilian.   #HM #HMBrazil

H&M’s first night in Brazil moved to São Paulo’s rhythm. On stage, legendary Brazilian artists Gilberto Gil, Anitta and Agnes Nunes performed, with global pop icon Tyla closing the night in a line-up that honoured Brazil’s cultural diversity — in front of 3,000 guests. “Brazil feels like a second home to me, the country has this incredible energy that just pulls you in. Performing at H&M&SP in São Paulo felt like a dream”, said Tyla. Global and Brazilian icons like Naomi Campbell, Adriana Lima, Carol Trentini and Pabllo Vittar turned the night into a runway of its own. “We’re thrilled to launch in Brazil and what better way to celebrate than with music in São Paulo – a unique melting pot of sounds, style and creative expression”, says Jörgen Andersson, H&M’s Chief Creative Officer. H&M opens its first store in São Paulo 23 August, together with online shopping at hm.com.br. #HM #HMBrazil #HMSP

Zlatan Ibrahimović returns for another H&M Move drop. “H&M Move understands what I want — strong, clean pieces that speak for themselves”, he says. “I don’t settle for less, and I’m very proud of the result.” Co-created by H&M Move and Zlatan himself, the pieces are designed for high performance and built with legacy in mind. “The creative direction behind this collection is inspired by the Roman Empire — a nod to the fearlessness, presence and legacy that define Zlatan”, says Marie Fredros, Head of Design at H&M Move. Explore the “Selected by Zlatan” collection, launching 10th July: https://lnkd.in/dvVPwRFH #HMMove #SelectedByZlatan

When H&M and Mia Regan co-create, it’s personal. H&M’s longtime friend and collaborator, content creator Mia brought her full self to the project, from hand-drawn prints to film-photo inspiration. The result? A summer wardrobe that reflects her creativity, travels and love of fashion. As Géraldine Maunier-Rossi from our New Development team puts it: “We aspire to work with great talents worldwide who possess a strong community and can bring fresh perspectives to our H&M special collections.” Available online on 17 July, discover the pieces here: https://lnkd.in/dHq3AdjH #HM #MiaRegan #CapsuleCollection #CoCreation

Yesterday, H&M Adorables landed at one of fashion’s most iconic addresses: Galeries Lafayette Paris Haussmann. After launching at Selfridges London last year, the premium kidswear concept continues its journey in a new, curated space in the heart of Paris. The 63-square-metre shop-in-shop, thoughtfully crafted by H&M’s store design team, sets the collection against a refined backdrop of natural materials like wood and stone. “It’s hard to imagine a better setting for our most premium childrenswear line than Galeries Lafayette Paris Haussmann, one of the most iconic fashion destinations in the world. We’re so excited about this partnership, and looking forward to introduce H&M Adorables to a whole new set of customers”, says Isabella Innergård, Managing Director at H&M Kids.   Read more here: https://lnkd.in/dA-ppZ2E #HMAdorables #GaleriesLafayette