Tobii

How do you measure and build trust in #AI experiences? 👀 Sometimes, the answer lies in where people look — and what makes them pause. Join Sylvia Knust from Tobii on November 19 at 10:30 a.m. ET for a live webinar at Quirk’s Virtual Global 2025, and discover how eye tracking reveals the hidden moments that build or break trust in AI-powered experiences. 💡 You’ll learn how to: • Detect the subtle signs of user confidence and hesitation. • Measure trust, clarity, and credibility in adaptive interfaces. • Apply attention insights to design more intuitive and trustworthy AI systems. Whether you’re optimizing a virtual assistant, a dashboard, or any AI-driven experience, this session will help you see trust through your users’ eyes. 🎥 Can’t join live? Register anyway — you’ll get access to the full recording after the event. 👉 Save your spot: https://lnkd.in/d3atitwG #Webinar #UserExperience #EyeTracking #UXResearch

🚀 Our behavioral research software, Tobii Pro Lab, has new updates for a smoother experience and greater flexibility. Along with stability enhancements, here’s what’s new: ✨ Compatible with Tobii Glasses X – collect #EyeTracking data anytime and anywhere. Direct upload to the cloud for remote analysis. ✨ Text stimuli for Advanced Screen Project – Include written instructions directly within your experiments to enable faster and easier setup. Discover a more seamless way to design and conduct your experiments with Tobii Pro Lab. 🔗Explore the complete update here: https://lnkd.in/d5DMg2aD

🏎️ The future of race driver training is here! Yesterday, SIM Motorsport Ltd kicked off their SIM Motorsport Race School, giving participants the chance to experience Tobii Pro Glasses 3 firsthand. By integrating eye tracking into their training program, SIM Motorsport helps aspiring drivers see their performance from a new perspective — literally. #EyeTracking reveals where drivers focus, how they scan the track, and how their attention shifts in high-speed scenarios — unlocking insights that improve precision, reaction time, and consistency. We’re proud to see our technology supporting SIM Motorsport in shaping the next generation of racing talent. #Motorsport #DriverTraining #HumanPerformance

✈️ Airports are full of signs — but are travelers actually seeing them? With Tobii eye tracking, airports like Heathrow are uncovering how passengers navigate (and where they get lost). See the journey through their eyes → https://lnkd.in/drYMP7Pr

#EyeTracking offers a real-time, non-intrusive, and precise way to measure mental effort whether in a lab, a hospital, or in the field. Download our guide to learn more about how this can benefit your research: https://lnkd.in/dQRVHZE2

How does Alzheimer’s change visual perception? Researchers at Universidad Nacional de Colombia (UNAL) used #EyeTracking to reveal fewer fixations, less scanning, and altered recall. Read the full story: https://lnkd.in/dU8Dp3Pr #Alzheimers #AlzheimersResearch

Join our webinar on December 3 to explore #CognitiveLoad and #EyeTracking. Hear from the experts: Dr. Renato Orti, Dr. Benedikt Gollan, and Dr. Karl H. Schneider, as they share research and applications on measuring mental effort in surgical training and visuo-spatial processes. Register now: https://lnkd.in/dCbcgFPD

We’re at #InCabin in Barcelona, showcasing how Tobii’s interior sensing technology powers smarter, safer in-cabin sensing. 🚗 Visit us to experience live demos in action! #InCabinEurope #AutomotiveInnovation

#EyeTracking reveals what truly captures attention — boosting ad engagement by up to 72% and brand recall by 45%. By uncovering real visual behavior, marketers can design campaigns that connect, convert, and outperform. Discover how Sticky by Tobii and Tobii Pro Glasses 3 empower marketers to design smarter, more effective ads: https://lnkd.in/dX8hkfJz #Advertising #MarketingInsights #ConsumerBehavior

Great to see Skydrive explain how they use #eyetracking and our products to enhance and improve professional race car driver training!