Elias Gröndal

In today’s fast-evolving world, focus is key, not just on our goals but on how we leverage emerging technologies like AI to transform industries. With over 25 years in textiles, I have seen that the future belongs to those who align their focus with innovation and technology. AI is no longer a luxury; it is a critical enabler that sharpens our focus by unlocking new efficiencies, driving smarter decisions, and accelerating sustainable growth. At Nandan Terry Ltd., we have begun installing and integrating AI technologies to align our efforts with innovation. Even with our limited experience, it has been eye-opening to see what AI can truly accomplish. We are discovering significant opportunities in operational efficiency, MIS reporting, and automation of various monotonous tasks. Each organization needs to embrace AI, not as a replacement for manpower, but as an enabler to unlock the true potential of their workforce. Teams can focus on genuinely productive work rather than daily routine tasks. AI is a powerful aid for R&D teams, and it can greatly assist in predictive maintenance. It also helps showcase the right data in the right formats and dashboards, making information easily accessible and actionable. Let’s harness the power of focus and AI to shape a smarter, more resilient tomorrow. #Focus #AI #Innovation #Leadership

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As a STICA signatory, we stand with other Scandinavian apparel and textile companies in calling for a lower VAT on second-hand clothing. Removing barriers to reuse is critical if Sweden is to achieve its circular economy ambitions. Lowering VAT on second-hand clothing is a simple and impactful reform that would accelerate the transition.   The Scandinavian Textile Initiative for Climate Action (STICA) is a leadership and accountability platform with a clear mission: to ensure the apparel industry in the Nordic region and Europe does its part to reduce climate impacts in line with the 1.5°C pathway - well before 2050 - while transforming both businesses and the industry as a whole. #dbjourney Sustainable Fashion Academy (SFA) Richard Collier Alexandre Aubry

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Yesterday I joined a seminar on the much-loved OEKO-TEX® certification system, which got me thinking… As the EU prepares to roll out the Digital Product Passport (DPP) for textiles, one question I keep asking is: who will actually deliver these passports in practice? We all know there’s no shortage of players competing for that space, certification bodies, traceability platforms, data intermediaries… everyone wants to be the go-to DPP provider. The regulation will require structured, machine-readable product data from material composition and recycled content to chemicals, durability, and end-of-life instructions. For many brands, this feels like uncharted territory. At the same time, we already have voluntary schemes like OEKO-TEX® MADE IN GREEN: - a consumer-facing QR code - verified supply chain traceability - assurance on safer chemistry and responsible production Of course, MADE IN GREEN is not the same as DPP (one is voluntary and certification-based, the other will be a legal requirement). But it’s interesting to see how eco-labels like this, along with platforms from Circularise, TrusTrace and others — might be positioned to help brands bridge the gap. 👉 Could existing certification schemes become the “on-ramps” to DPP compliance? 👉 Will brands lean on familiar eco-labels to ease their transition into mandatory digital traceability? Curious to hear how others see the landscape evolving — drop your thoughts in the comments so we can all learn from different perspectives. #DigitalProductPassport #OEKOTEX #SustainableFashion #CircularEconomy #TextileRecycling #Traceability #SustainableSupplyChains #EcoLabels #Transparency #InnovationInFashion

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💡 Emotional Durability: Circular Fashion’s Hidden KPI The most sustainable garment isn’t recycled—it’s the one people never want to give up. That’s emotional durability: the bond that keeps clothes in use, repaired, and loved for years. How to Measure • Customer “attachment” surveys on pride & predicted wear • Digital product passports that log repairs, resales, months of wear • % of units repaired or resold each season How to Design for It • Timeless silhouettes over fast trends • Materials that age beautifully—think raw denim, vegetable-tanned leather • Personalisation and visible mending options that invite care Making emotional durability a design KPI extends the use phase, cuts carbon per wear, and builds loyalty. Because the most circular product is the one your customer never wants to replace. #CircularFashion #EmotionalDurability #ApparelDesign #Sustainability #CircularEconomy

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