Jasmeet Sethi

Why People Still Don’t Love Telcos? We cheer for the visionaries. Musk launches a rocket, and the internet explodes with praise. Jobs unveiled a rectangle, and it became a symbol. We study their morning routines, their emails, and their shoes. We turn every product into a narrative. Every small innovation becomes a revolution. But when was the last time someone praised a telecom operator like that? That quiet, unglamorous infrastructure, the one that connects 5.5 billion people, that powers every cloud, every app, every digital tool you touch, stays invisible. And so do the people behind it. There is no viral video for a stable network. No standing ovation for a dropped call that never happened. But look closer. Ten years ago, mobile data in Europe cost around $6.50 per gigabyte. Today, in countries like Italy or Finland, it is under $0.20. That is not a discount, it's a whopping 97% collapse in price. A 30 to 70 times gain in affordability. In the same period, speeds increased from 30 Mbps to more than 110 Mbps. Coverage jumped by 35%. Reliability improved. Latency dropped. Access expanded. All while prices fell. Radically. Pause there for a second. No other product or service in your life has gotten this much better and this much cheaper at the same time. Not your iPhone, not your electricity, not your Tesla. Telecom gave you more, faster, everywhere, and asked for less. And still, the industry remains unloved. According to global surveys, telecom operators rank among the five most disliked industries on Earth. Below airlines. Just above government agencies. Despite a $1.5 trillion infrastructure investment over five years. Despite doing the hard, physical, capital-heavy work of keeping the modern world online. How did that happen? Part of it is visibility. We stop noticing what never fails. Part of it is history. Telcos have been selling SIM cards and data plans while the world moved on to selling status, purpose, and story. But the biggest reason is purpose. Telcos do not talk like enablers of digital life. They talk like utilities. They do not tell the story of what they make possible. They tell the specs. While others claim the spotlight for building on top, telcos carry the weight underneath. It is time to change that. We are missing the narrative. Telcos need to stop selling products and start owning relevance. Not just faster downloads, but the infrastructure of mobility, of intelligence, of human connection. Not just coverage maps, but the foundation of modern life. Every AI model, every transaction, every Video call depends on a network built and maintained by this industry. This is not about storytelling for its own sake but a much-needed strategy. It is brand survival. Because if you keep giving the world more for less, and no one knows, someone else will take the credit.

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Let's talk about agentic AI in telecom, since I see this term becoming more widely used in our industry. In no-nonsense language, agentic AI is autonomous digital “workers” built on large language models (LLMs). When you give them an instruction or goal, they break it into steps, plan, reason and execute. In OSS/BSS, agentic AI means these agents can handle everything from network optimization to product configuration, packaging and deployment, without constant human oversight. When will AI agents start designing and deploying new AI apps for OSS/BSS? Now. At Ericsson, foundational Gen AI worker agents are already creating specialized AI agents tailored to telecom OSS/BSS needs - automating and accelerating AI app development like never before. With our Telco Agentic AI Studio, an intent-driven, multi-agent system on Amazon Bedrock, we are fast-tracking innovation, boosting reuse, and ensuring robust governance. In essence, we let AI solve real problems. I recommend a read of this blog if you want to dive deeper into this topic, it explains it very well: https://ow.ly/r6oY50WkcKE #NoNonsenseOSSBSS

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In many industries, people are used to paying extra for enhanced services during important moments, like priority boarding at airports or express parcel delivery. Now, telecom is embracing this concept through 5G Standalone and differentiated connectivity.   Ericsson's latest business insight article, 'Introducing Moments,' explores this transformative shift. It reveals how differentiated connectivity empowers Communications Service Providers (CSPs) to move beyond one-size-fits-all solutions, offering experience-as-a-service with customized network experiences tailored to specific moments.   These 'moments' are when users demand superior network performance and are ready to invest in it. Whether it's enhanced upload speeds for live concert streaming, high-quality video conferencing for vital business meetings, or ultra-low latency for competitive gaming.   This approach unlocks new revenue streams for CSPs by monetizing network capabilities more effectively, while ensuring customers receive top-tier connectivity exactly when it matters the most.   Discover more in the article: t.eric.sn/40Twvp0   #Ericsson #WhenMomentsMatter #DifferentiatedConnectivity #5G #NetworkSlicing

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“How you sell” is the big change coming for the “Telco of the Future”? according to my esteemed former colleague Amy Cameron, STL Partners, and her knowledgeable panel of Ahmed Abdi Omer, e&, Colm Sunderland, BT Group, Sebastian Schumann, Deutsche Telekom, and Wendhy Kusumaatmadja, Telin. - Ahmed described 3 years evolution at e& into component businesses in Cloud, Security, etc. with full accountability. It means you cannot subsidise or hide failures, and you learn and course correct fast. There is a good chance to expand more by collaborating with the broader value chain. - Colm described the journey to create BT International, looking at what problems the new business unit needed to solve. BT Global Fabric is a key part of that vision, providing scalability with the rest of its communications platform. Changed what and how its selling things, making it more scalable and flexible. We absolutely want to make APIs a available. - Sebastian said that customers were coming directly to DT, because they were not always happy with other intermediaries. The company also wants to offer APIs and vCon based services to its customers. It wants to be able to offer the services faster and transform the skills of its people. - Wendhy described a different situation in the multi-SIM market if Indonesia. Telin is a Carrier Service provider- and focusing on people, process and tools. “We put agile as the culture in our company.” Team made services in 3 months targeted for 9 months. - Which will grow faster - direct or partner revenues? 50/50 split. Europeans - direct, e& and Telin - partners. Colm (BT) said its symbiotic but direct faster. Ahmed said partners needed for the creativity. E& also has a dedicated capital arm - buying and flipping businesses. - Which revenue most appeals? Wendhy - started CPaaS last two years - embedding Agentic AI. Sebastian - making more of the role directly, whether through AI, vCon, whatever. Colm - digitisation. Orchestrate and bring it all together, simplify the customer journey. Ahmed - internal project called “Moments” - how to customise and manage the interaction with the customer. CPaaS Acceleration Alliance #telecoms #innovation #strategy #cpaas #ccaas #ucaas #intelligentengagement

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