Sune Kaae

Every great innovation starts with a test — and this one has been especially exciting. Over the past months, we’ve been testing Kia’s first battery passport, and it’s been a truly insightful journey. For this pilot, a Kia EV3 equipped with a @Dukosi battery cell monitoring system travelled all the way from Korea to Europe — carrying with it not just a battery, but a new way of thinking about transparency and sustainability. The vehicle monitors and transmits live data from each individual cell, all uploaded to a digital battery passport. Our current prototype already includes more than 100 data attributes, enabling real-time state-of-health tracking, repair diagnostics, and end-to-end traceability across the full battery lifecycle. This first phase of research has given our team at Kia valuable insights into how battery passports can reshape the future of electric mobility. Together with Hyundai Motor Group, we’re committed to bringing this innovation to our customers — making every battery not just powerful, but intelligent and transparent. ⚡️🔋 #Kia #EV3 #HyundaiMotorGroup #BatteryPassport #Innovation #Sustainability #Electrification #FutureOfMobility #BatteryTechnology #DigitalTransformation we

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Volvo Cars CEO Håkan Samuelsson: "The industry will be electric — there is no turning back. It may take a bit longer in some regions, but the direction is clear. In (about) 10 years, cars will all be electric and they will be lower cost. There will be new dominant players, exactly as Ford Motor Company, General Motors, Toyota Motor Corporation and Volkswagen were in the old world. In the new world, there will be two or three very strong Chinese brands. That makes the room for the old ones tougher. So, this will trigger a (wave of) restructuring. Some companies will adapt to new circumstances and survive. Others will not." https://lnkd.in/eXTt_ac4

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Bosch and CARIAD are developing a fully AI-based software stack aimed at creating driver assistance systems that behave as naturally as human drivers. Large data sets are used to continuously improve the automated driving functions. By advancing modern AI, automated driving can be made accessible for both mass-market and premium segments, enabling hands-free driving in various conditions. https://lnkd.in/gHzguC_Y

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2025 is two-thirds gone, but already marks a period of profound change for the #driver #monitoring #systems market. Cipia's #automotive #DMS assets were sold to HARMAN International in June, while emotion3D was acquired by indie.inc early August. Now news has broken that Anand Srivatsa is to step down as #CEO at Tobii. This comes three months after the CFO left and just 18 months after the Tobii acquisition of #DTSAutosense. The exact reasons for change in the Tobii C-suite in 2025 are unclear, but alongside Cipia and emotion3D, one conclusion stands out: The funding window for DMS algorithm developers has closed and the #leaders and #laggards in the sector are now clearly visible. Investors no longer take PR promises; they want delivery, cash profits and a ROI. The news flood is related to timing in the European DMS market. Mandatory distracted driver warning #ADDW for #GSR compliance equates to an incoming 100 percent fitment for DMS in light vehicles sold in Europe. Meanwhile the Euro NCAP - For Safer Cars, Vans & Trucks 2026 test protocols force OEMs to shun cheap and poorly performing DMS for more sophisticated systems which will clearly score above the rising minimum threshold for a 5-star rating. The combination of these two factors both accelerates uptake of DMS in Europe over the next twelve months, and directs OEMs to only a handful of automotive DMS algorithm developers (Tier 2 suppliers) with a suitable feature set and advanced technology roadmap that meets the necessary performance requirements. Starting January, OEMs simply cannot risk losing the coveted 5-star NCAP rating just to save a couple bucks per vehicle, meaning DMS suppliers with an advanced #technology roadmap and proven delivery competency will take the vast majority of the market. For everyone else, the music has stopped. There is a high likelihood Tobii will fall into the arms of an acquirer before the end of the year, but the real fireworks will come when focus turns instead to the independent Tier 2 leaders: Two DMS suppliers; two $B SoC vendors; one $T SoC vendor. Exciting. To understand on-going market developments and for OEMs and Tier 1 suppliers to know who to partner with, I developed a new research service to identity these leaders and laggards in the European DMS market. To be released after Munich IAA MOBILITY is the "2026 Forward Share Estimates of the European Automotive Driver Monitoring Systems Market - DMS Developers Edition." The key conclusion: Just one algorithm developer is set to take over half the DMS market in Europe in 2026, which will inevitably set the stage for the market share ranking in 2027. The audience: A "must-have" for OEMs, Tier 1s, Tier 2s, semiconductor & component suppliers, and investors wanting access to quantitative analysis that cuts through the industry PR narrative to understand more about OEM DMS decisions in Europe. DM with questions, for additional details, and to request your copy of the study brochure.

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I put AI to the test! 🤖🎥 Took the custom SORDI.ai animation and challenged the top AI video generators—Google's Veo, OpenAI's Sora, and #WAN2.5—to recreate it from a source image. The result? While Google's #Veo3 produced a visually impressive attempt and was the clear winner of the three 🏆, none could match the detail and realism of our original rendering. This highlights a key challenge for current AI models: they struggle to realistically reproduce specific industrial assets. For the precision and accuracy required in the industry, expert SORDI.ai rendering still leads the way. ✨ #metavese #agentic #llm #robotics Andreas Adam Matthias Oehm Chafic ABOU AKAR Joe Khalil Hadi Koubeissy Benjamin Otto Nikolaos Ntemos, MBA NVIDIA Ingmar Stapel Zac McLay Riley Mackay

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Real roads teach us more than test tracks ever could. Our mission: Zero road fatalities by 2050. 🛡️ I'm proud that we're taking a major step forward in road safety: Starting later this month we'll be using sensor and video data from our customer fleet - with their full consent - to make our driver assistance systems smarter. As someone who's spent years developing automotive software, I know that diverse and realistic data makes the difference between theory and practice saving lives. When our software learns from actual scenarios like children playing near roads, cyclists in unexpected places and temporary traffic changes, it becomes exponentially better at protecting everyone on the road. Data protection is equally crucial. We follow the ‘Privacy by Design’ and ‘Privacy by Default’ principle, meaning security is built into our development from day one and trust isn't just a buzzword for us - it's fundamental to everything we build. This continuous learning flows directly into software updates that help to make our advanced driver assistance systems safer over time. That's our contribution to Vision Zero - the goal of zero road fatalities by 2050. What's your experience with modern driver assistance systems? 🚗   #MercedesBenz #RoadSafety #VisionZero 

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Building a product portfolio in autonomous driving requires a completely different playbook than traditional automotive development. Here's the framework I believe has the highest chance of success. Traditional automotive product strategy follows a predictable pattern: define requirements, develop technology, validate performance, launch to market. In autonomous driving, this linear approach fails because the technology, regulations, and market applications are all evolving simultaneously. The new framework: 📊 Portfolio by Use Case, Not Features Instead of organizing around Level 2, 3, 4 capabilities, successful companies structure portfolios around specific applications: highway trucking, last-mile delivery, controlled environment operations. 📊 Parallel Development Paths Multiple technology streams that can converge or diverge based on market feedback. This allows pivoting between applications without starting from scratch - critical when market timing is unpredictable. 📊 Risk-Balanced Investment Combining low-risk, near-term opportunities (advanced driver assistance) with high-risk, transformational bets (fully driverless operations). The key is ensuring your near-term wins fund your long-term vision. 📊 Ecosystem-First Thinking Products designed from day one to integrate with partner technologies rather than trying to solve everything in-house. The winners understand that autonomous driving is a systems integration challenge, not just a technology development challenge. The companies succeeding with this approach share one characteristic: they treat their product portfolio as a living system that adapts to market signals rather than a fixed roadmap to execute. This mindset shift is fundamental because in autonomous driving, the market is teaching us what's possible as much as we're teaching the market what's available. The challenge? This approach requires different skills, metrics, and organizational structures than traditional product development. But the payoff is building resilience in a market where today's certainties become tomorrow's assumptions. How are you adapting your product strategy for emerging technology markets? What frameworks are proving most effective in your experience? #ProductStrategy #AutonomousDriving #ProductManagement Disclaimer: All views are my own.

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When people ask me about the bottleneck in bringing automated vehicles onto the road, I respond: It's technology readiness. Not regulation. The European Union has done its homework on uniform regulation for Level 4 vehicles. The General Safety Regulation is the regulatory framework for autonomous vehicles in Europe. This defines the legal framework for deploying Advanced Driver Assistance Systems (ADAS) and fully driverless vehicles. The EU has established harmonised type-approval procedures to ensure uniform safety standards across member states. Germany, for example, has been a pioneer in creating national legislation to support autonomous driving. The Autonomous Driving Act and the Ordinance Regulating the Operation of Motor Vehicles with Automated and Autonomous Driving Functions permit fully automated driving on public roads without a safety driver. Type approval requires manufacturers to provide documentation in the following areas: 1. Safety concepts and safety performance monitoring. These refer to ISO 26262 and ISO 21448. 2. A clearly defined operational design domain (ODD). 3. Test procedures, including real-world tests, simulations, HIL and certification tests. 4. Cybersecurity requirements in accordance with UN ECE 155.  AND 5. Data recording rules and incident reporting. Germany paved the way for these regulatory updates with the introduction of the German Autonomous Driving Act. The regulation also addresses ethical aspects. For instance, if there is an unavoidable risk to human life, the automated vehicle must not prioritise one person over another based on personal characteristics. AND The protection of human life outside the fully automated vehicle must not be subordinated to the protection of human life inside the car. Human life must have the highest priority when balancing legally protected interests. Therefore, 'damage to animals or property' must never take precedence over the protection of human life.

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🛑 Even the fastest system is only as quick as its slowest point. No matter how fast the cars are, flow stops where capacity is limited. It’s the same in manufacturing - one slow step can block an entire process, no matter how efficient everything else is. To improve flow, fix the bottleneck first. How often do you review flow and capacity limits? 💬 ‐----------‐-------------------------------------- 👋 Hi, I'm Andrej! 📌 Follow me for a daily dose of Lean and Operational Excellence from real-life. 🔔 Turn on notifications, so you don’t miss a thing! 🗣 Don't forget to like, comment and share!

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