Branded

To our sponsors and partners, thank you for supporting the celebration of All That Matters' 20th anniversary! AEG Presents, Asia Football Group, Airtime, Avex Music Group, Amazon Music, amra, Beatdapp, Believe, Clarke Quay, Concord, Downtown, Gold House, Great Entertainment Group, Guru, H+, Haldanes, Hoopr, KOREA CREATIVE CONTENT AGENCY (KOCCA), LAMINA1, Luminate, Meta, National Arts Council Singapore, National Basketball Association (NBA), NODWIN Gaming, ONErpm, Recording Industry Association of Singapore, rEvolution, Visit Singapore Business Events, Singapore Exhibition & Convention Bureau, Sony Music Entertainment, SoundCloud, Sounds Australia, Symphonic Distribution, The Kennel, The Marketing Society, TikTok, TuneCore, Universal Music Group, Virgin Music Group, Warner Music Group Asia, Wasserman, World Federation of Advertisers, YouTube, and many more! The curtain may have closed on All That Matters 2025, but the standing ovation goes to you. Your support turned 20 years of passion for entertainment into a milestone celebration of creativity, community, and collaboration. #Matters25 #AllThatMatters2025 #partnershipforgood #community #networking #collaboration

Day 3 wrapped up #Matters25 with powerful conversations and inspiring moments — spotlighting women in sports, the spectacle of F1, Gen Z, and cross-cultural marketing. At the Sports Academy, Tina Hausmann (F1 ACADEMY, Aston Martin F1 Team Aramco) and Ian Holmes (Formula 1 Media Rights & Broadcasting) inspired students in a special meet-and-greet, sharing their journeys and insights into what it takes to succeed. The day continued with impactful sessions and deep discussions on how culture, media, and innovation are shaping the way we play, watch, and connect. We wrapped up All That Matters with Music Matters Live’s “Girls Night Out” showcase at Clarke Quay — a grand finale. A massive thank-you to all our speakers like Thayer Lavielle, Justin Scarpone, Chris Madsen, Iciri Rai, Maria Egan, Stephen Dowler, Jess Tang, Stuart Wee, Esther Poh, Candina WESTON, Bill D., William Bao Bean, Zuber Mohammed, Rahat Kapur, David Dahan, Gita de Beer, Erica Kerner, Stephen L., Rupen Desai, Jerome Bigio, Rica Facundo, Alexander de Leon, Jennie Gow, Colton Payne, Chris Oatey, partners, and community for making this possible. Here’s to building stronger, long-term partnerships together! We’ve shared our highlights — now it’s your turn! Post your takeaways and tag us at #Matters25.

If Day 1 set the tone, Day 2 took it to another level. From music, sports, gaming, content, and more, the conversations dug deep into the ideas and innovations shaping the future of entertainment—making it a truly global stage for inspiration and exchange. Day 2 also marked the official launch of the Singapore Official Chart, celebrating local talent with a special media event and awards for homegrown artists. 🇸🇬🎶 A huge thank-you to our incredible speakers like Owen Roncon, Mandar Thakur, Shridhar Subramaniam, Bing Chen, Frankie Yaptinchay, Sylvain Delange, Kossy Ng, Pananingtyas Prabantari, Victor Zaraya, Yuan Wei, Morgan Hayduk, Michael Denmark and partners—including Meta, Virgin Music Group, IFPI, The Kennel, National Basketball Association (NBA), Haldanes, Beatdapp, and many more—for making Day 2 an unforgettable success. Now it’s on to Day 3—with even more insights, conversations, and connections to come. Make your days count! Join the conversation and tag us with #Matters25

We kickstarted the 20th edition with an incredible Day 1. Branded CEO Jasper Donat, opened the event with infectious enthusiasm, setting the tone for a day filled with insights, big ideas, and inspiring conversations. A huge thank-you to all our speakers, partners, and participants for making Day 1 such a success—we can’t wait to keep the momentum going over the next few days! The day was packed with insights — from Singapore's travel and tourism, the future of the music industry, digital ownership, and the global gaming shift to balancing grassroots passion with world-class sporting events and exploring what’s next for esports and gaming. Music Matters Academy featured masterclasses and sessions from Believe, TuneCore, YouTube, TikTok, Meta, Spotify, The Kennel, Hoopr, and more. Join the conversation and tag us with #Matters25. #AllThatMatters2025 #entertainment #conference #networking Jean Ng Calvin Wong Akshat Rathee Georgia Way Alan Goh Angeline Poh Amanda Staveley Adam Firth Great Entertainment Group Virgin Music Group Dion Brant Scott Ryan Isaac Miranda Ama Walton Atsuo Nakayama Paul Smith Elisa Watanabe Yat Siu Danny Tang Jason Xu Nicholas Aaron Khoo Jeff Chau Keiko Hagihara Bang Bill D. Ama Walton Gaurav Dagaonkar John McLellan

The wait is almost over—All That Matters 2025 begins tomorrow 🎉 From our very first edition to our 20th anniversary tomorrow, All That Matters has always been about one thing: bringing together the people who power the business of music, sports, media, and beyond. Tomorrow kicks off Day 1 of ATM25—let’s start new conversations, share ideas, and spark meaningful connections. There will be speakers from leading brands and companies like, Adam Firth (Singapore GP Pte Ltd), Adam Stanley (Warner Music Group), Akshat Rathee (NODWIN Gaming), Alan Goh (Sport Singapore), Alexis Bibard (AFP), Angeline Poh (Mediacorp Pte Ltd), Bill D. (Wondera), Calvin Wong (Universal Music Group), Chris Oatey (2CV), Debra Langley (CAPTIS Ventures), Dion Brant (AEG Presents), Dona Inthaxoum (Meta), Emily Mitchell (TikTok), Erica Kerner (Standard Chartered), Frankie Yaptinchay (Amazon Music), Iggy Strange Dahl (The Kennel), and many many more! See you tomorrow at Hilton Singapore Orchard! Registration starts at 9 am. 🎟 Tickets still available: https://lnkd.in/g3BQVtHr

🎶 Music Matters Live Takes Over Clarke Quay! 🎶 Kickstarting All That Matters 2025, the Music Matters Live Festival is back on the Mainstage CQ @ Clarke Quay starts TONIGHT with 4 FREE nights of the world’s most promising music artists — in association with Hit The Apex and proudly presented by StarHub. ✨ Free live music 🌍 International artists 🎵 Music discovery 📅 Sept 26–28 & Oct 1 🕒 Check out the daily schedule and join us as we celebrate our 20th anniversary! 🎉 #ATM2025 #allthatmatters #mmlive25 #singapore #livemusic #musicmatterslive

✨ 5 DAYS TO GO ✨ From September 29 to October 1 at Hilton Singapore Orchard, we’re bringing together the biggest names in music, sports, gaming, marketing, content, Web3, and AI for three epic days of: 🎤 Powerful keynotes from global leaders 🤝 Networking that sparks new collaborations 🌍 Fresh ideas on how passion, tech, and creativity are shaping the future Get your tickets now: https://lnkd.in/g3BQVtHr #ATM2025 #AllThatMatters #entertainment #conference #networking #singapore #collaborations #career #industryinsights Jasper Donat Emma Louise Fung Brittany Li 李伊雯 Sheila Rachael Kurup Sammy Shirra-Moore Roxy Yuen Zoe Liao Suki Ho Teresa T. Amazon Music AEG Presents Asia Football Group Beatdapp Believe Gold House Great Entertainment Group Haldanes KOCCA(한국콘텐츠진흥원) Luminate Meta National Basketball Association (NBA) Zicket WARC Pollstar AFP 2CV ICMP rEvolution 2CV AFP Embassy of France in Singapore British Chamber of Commerce Singapore (BritCham) ClimateForce Concord Fever Gig Life Pro Greater Bay Media Entertainment (GBME) Limited Hong Kong Observation Wheel & AIA Vitality Park ICMP Great Entertainment Group

Lounge Partner Spotlight ✨ We’re thrilled to be able to hang out, network and meet everyone at the GEG Lounge thanks to our great friends at the Great Entertainment Group (GEG) as the official Lounge Partner of All That Matters 2025! A long-term ATM partner, Great Entertainment Group (GEG) is a multi-award-winning collective of companies based in Hong Kong, renowned for creating pioneering experiences that captivate millions every year. GEG is the owner and operator of large-scale productions such as the Hong Kong Observation Wheel, AIA Carnival, Outdoor Cinema – The Grounds, live music concerts, art exhibitions, and, more recently was a co-producer of Cirque du Soleil’s return to Hong Kong. Their creativity and energy once again transform our lounge into a vibrant space for conversations, collaborations, and ideas that truly matter. Also don’t miss the opportunity to hear from GEG Founder and Executive Chairman, Michael Denmark and Group Head of Partnerships, Georgia Way, live on stage this Tuesday. Here’s to another year of unforgettable moments with GEG at the heart of the action! Get your ticket now to attend All That Matters 2025: https://lnkd.in/g3BQVtHr Jasper Donat Emma Louise Fung Brittany Li 李伊雯 Sheila Rachael Kurup Sammy Shirra-Moore Roxy Yuen Zoe Liao Suki Ho Teresa T.

Think about the brands powering your playlists, streams, interests, and feeds Netflix, Riot Games, Virgin Music Group, Great Entertainment Group, NetEase Cloud Music, Hero Esports, Ogilvy, PropertyGuru Group, OpenWav, and H+. In 6 days, Alexander de Leon, Angel Lee, Cindy G., Danny Tang, David Dahan, Jaeson Ma, Maria Egan, Michael Denmark, Stephen L., Yuan Wei (Vivian), and many more will reveal the strategies, stories, and shifts shaping the future of music, sports, gaming, content, and marketing. 🇸🇬 Singapore | September 26 to October 1 The insights, the networking, the partnerships — it’s all happening at ATM 2025. Get your ticket now: https://lnkd.in/g3BQVtHr Jasper Donat Emma Louise Fung Brittany Li 李伊雯 Sheila Rachael Kurup Sammy Shirra-Moore Roxy Yuen Zoe Liao Suki Ho Teresa T.

What began as a humble music conference in 2006 has evolved into the must-attend event, shaping Asia’s music, sports, marketing, gaming and entertainment industries — and beyond. Two decades on, the stage is bigger, the voices are louder, and the energy is unstoppable.. 🔊✨ This is ALL THAT MATTERS. 🎥 Two decades in 2 minutes: the highlights that shaped the industry. Celebrate with us —20 years in the making, and this is just the beginning! 🎟 Get your ticket here: https://lnkd.in/g3BQVtHr 🗓️ September 26 - October 1 📍 Singapore #AllThatMatters2025 #ATM2025 #entertainment #conference #Singapore Jasper Donat Emma Louise Fung Brittany Li 李伊雯 Sheila Rachael Kurup Sammy Shirra-Moore Roxy Yuen Zoe Liao Suki Ho Teresa T. Amazon Music AEG Presents Asia Football Group Beatdapp Believe Gold House Great Entertainment Group Haldanes KOCCA(한국콘텐츠진흥원) Luminate Meta National Basketball Association (NBA) Zicket WARC Pollstar AFP 2CV ICMP rEvolution ONErpm Symphonic Distribution