MARKETING-INTERACTIVE

After the morning break, we had a powerful lightning talk on "Agentic digital humans: The next frontier of brand experience." Anita Wong, technology architect at GreenTomato, showed us exactly how digital humans create immersive, human-centric engagement that inspires new possibilities for brands.    Next up, we kept the momentum going with lightning talk session of the day! Daniel Chan, founder & ceo of JoJo Ventures, reveals how AI-powered creative studios are breaking traditional barriers to deliver compelling stories at scale.    Then we took a magical deep dive with an incredible case study! Sam Chan, director of marketing at Hong Kong Disneyland, shared lessons from "20 years of HK Disneyland magic: Building a tourism flagship in the region." She unpacked how storytelling, guest immersion, and global resonance drove sustained growth and how to maintain brand relevance over two decades.    We closed the block with another insightful case study from Jeffrey Hau, ceo of PRIZM Group. He showcased how leading FMCG brands are weaving AI into campaigns to drive engagement, create value across scalability and analytics, and adopt quick-win innovations that deliver measurable ROI.    There’s more in store for us this afternoon! Stay tuned. #DigitalMarketingAsia #HongKong

We’ve kicked off Day 2 of #DigitalMarketingAsia #HongKong with an electrifying session.    The morning began with our inspiring case study, "Engagement at the edge: Making every channel pull its weight," delivered by Natalie Lee, vice president, omnichannel & client development at Louis Vuitton South Asia Pacific. Natalie shared valuable strategies on how to identify overlooked signals, prioritise investments across fragmented environments, and build adaptive frameworks that turn underutilised channels into genuine growth drivers.    Following that powerhouse start, we dove straight into a lively panel discussion, "Loyalty has changed: And your strategy hasn’t." Mami Sakamaki (Philip Morris International) moderated a critical discussion with panellists Fiona T. (Nichebox), Wee Kee Ng (Shangri-La Group), and Birgitta Tam (The Hong Kong Jockey Club). They explored how to design loyalty systems around emotional utility and behavioural relevance.    We then switched gears for a crucial lightning talk on "Trust fatigue: Winning back belief in a privacy-first world." SUNNY CHEN, senior sales manager, SAP Emarsys shared with us how to embed consent and data transparency into UX as default design choices, detect early trust erosion signals, and codify brand consistency across decentralised messaging channels.    Stay tuned for a day full of insights and innovation. 

Swire Hotels has unveiled Upper House (居舍), a global brand that brings together its signature House Collective properties and marks a bold new phase of international expansion. As part of the rebrand, the existing Houses in Hong Kong, Chengdu, and Shanghai will all be renamed Upper House. Future openings in Shenzhen, Xi’an, Tokyo, and Bangkok will also follow this unified approach, setting the stage for growth driven by a clear vision and extending the brand’s presence across international markets. Read the full story here: https://lnkd.in/gJ97qyFc Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Teresa Muk Dean Winter #UpperHouse #rebrand

Hong Kong workplaces are the least prepared to adopt artificial intelligence (AI) out of 30 global markets studied, according to the latest Cisco survey. Conducted via a double-blind online survey in August, the Cisco AI Readiness Index 2025 is a global study that gathers insights from 8,039 senior IT and business leaders responsible for AI integration and deployment in organisations with 500 or more employees. Read the full story here: https://lnkd.in/gVy_nqVB Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 #survey #agenticAI

Guided by its brand purpose—"We give a voice to people's loves"—Pandora is celebrating its milestone 25th anniversary of Moments charm bracelet with the introduction of the Pandora Talisman collection, designed to resonate deeply with Hong Kong's local culture and empower everyone to tell their unique stories. Read the full story here: https://lnkd.in/g7bUXav6 Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Guru Online #Pandora #jewelry

GoSend, Gojek's logistics arm, has unveiled "Dilema besar" (Big dilemma) - a cinematic campaign that turns the everyday anxiety of sending large or fragile items into a spy-thriller-style mission. Fronted by long-time brand ambassador Ariel Noah, the film reframes delivery as a test of precision, empathy, and flair - redefining what reliability looks like in logistics. "We aimed to move beyond functional communication and demonstrate that reliability can also be conveyed through compelling storytelling," said Theresia Panjaitan, head of marketing at GoSend. Read the full story here: https://lnkd.in/g8NVfW3P Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

#Webull Securities (Webull Hong Kong) has unveiled a bold new brand campaign in Hong Kong titled "0% fee, 100% investment power!". The campaign is centred on a powerful new value proposition: featuring the elimination of both commission and platform fees for US and Hong Kong stock trading, challenging the market's status quo. Read the full story here: https://lnkd.in/gf4Qkru2 Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Giraffe Hong Kong Yuki Ma #BrandCampaign

HSBC Life has unveiled the #HealthPass giveaway campaign, designed to make healthcare more accessible and affordable to Hongkongers. HealthPass is tailored to appeal to freelancers who lack medical protection, parents, working professionals, elderly caretakers, and the wellness-minded community across Hong Kong. Read the full story here: https://lnkd.in/g7QhaaSG Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Hungry Digital Omnicom Media Group Hong Kong Stanley Tong Rudi Leung

As the boundaries between digital and physical experiences continue to blur, marketers face growing pressure to seamlessly connect online engagement with offline outcomes. In the insurance industry, where trust is paramount, building meaningful connections between brand and consumer is critical. Speaking with MARKETING-INTERACTIVE, Paul Tse (pictured), chief customer and marketing officer at FWD Insurance Hong Kong, shared how the brand’s online-to-offline (O2O) strategy is deeply aligned with the nature of insurance — a product rooted in trust and thoughtful decision-making. Read the full story here: https://lnkd.in/g8FX5z5g Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 #DigitalMarketingAsia