MARKETING-INTERACTIVE

Swire Hotels has unveiled Upper House (居舍), a global brand that brings together its signature House Collective properties and marks a bold new phase of international expansion. As part of the rebrand, the existing Houses in Hong Kong, Chengdu, and Shanghai will all be renamed Upper House. Future openings in Shenzhen, Xi’an, Tokyo, and Bangkok will also follow this unified approach, setting the stage for growth driven by a clear vision and extending the brand’s presence across international markets. Read the full story here: https://lnkd.in/gJ97qyFc Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Teresa Muk Dean Winter #UpperHouse #rebrand

Hong Kong workplaces are the least prepared to adopt artificial intelligence (AI) out of 30 global markets studied, according to the latest Cisco survey. Conducted via a double-blind online survey in August, the Cisco AI Readiness Index 2025 is a global study that gathers insights from 8,039 senior IT and business leaders responsible for AI integration and deployment in organisations with 500 or more employees. Read the full story here: https://lnkd.in/gVy_nqVB Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 #survey #agenticAI

Guided by its brand purpose—"We give a voice to people's loves"—Pandora is celebrating its milestone 25th anniversary of Moments charm bracelet with the introduction of the Pandora Talisman collection, designed to resonate deeply with Hong Kong's local culture and empower everyone to tell their unique stories. Read the full story here: https://lnkd.in/g7bUXav6 Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Guru Online #Pandora #jewelry

GoSend, Gojek's logistics arm, has unveiled "Dilema besar" (Big dilemma) - a cinematic campaign that turns the everyday anxiety of sending large or fragile items into a spy-thriller-style mission. Fronted by long-time brand ambassador Ariel Noah, the film reframes delivery as a test of precision, empathy, and flair - redefining what reliability looks like in logistics. "We aimed to move beyond functional communication and demonstrate that reliability can also be conveyed through compelling storytelling," said Theresia Panjaitan, head of marketing at GoSend. Read the full story here: https://lnkd.in/g8NVfW3P Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85

#Webull Securities (Webull Hong Kong) has unveiled a bold new brand campaign in Hong Kong titled "0% fee, 100% investment power!". The campaign is centred on a powerful new value proposition: featuring the elimination of both commission and platform fees for US and Hong Kong stock trading, challenging the market's status quo. Read the full story here: https://lnkd.in/gf4Qkru2 Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Giraffe Hong Kong Yuki Ma #BrandCampaign

HSBC Life has unveiled the #HealthPass giveaway campaign, designed to make healthcare more accessible and affordable to Hongkongers. HealthPass is tailored to appeal to freelancers who lack medical protection, parents, working professionals, elderly caretakers, and the wellness-minded community across Hong Kong. Read the full story here: https://lnkd.in/g7QhaaSG Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 Hungry Digital Omnicom Media Group Hong Kong Stanley Tong Rudi Leung

As the boundaries between digital and physical experiences continue to blur, marketers face growing pressure to seamlessly connect online engagement with offline outcomes. In the insurance industry, where trust is paramount, building meaningful connections between brand and consumer is critical. Speaking with MARKETING-INTERACTIVE, Paul Tse (pictured), chief customer and marketing officer at FWD Insurance Hong Kong, shared how the brand’s online-to-offline (O2O) strategy is deeply aligned with the nature of insurance — a product rooted in trust and thoughtful decision-making. Read the full story here: https://lnkd.in/g8FX5z5g Follow our Telegram channel for the latest updates: https://lnkd.in/g5bVK85 #DigitalMarketingAsia

We’re wrapping up the day with some incredibly valuable sessions. First, we heard from Jessica Xu, vice president, insights & analytics at Carlsberg Group, in a powerful case study, "Post-conversion playbooks: Where the next wave of growth actually happens." She showed us how to activate onboarding, upsell, and retention flows that extend customer momentum, measure lifecycle progression with velocity models, and align martech systems to deliver the right intervention at the right time. Closing Day 1 of Digital Marketing Asia Hong Kong, we had Keith Cheung, chief marketing officer at AlipayHK on the session "Super apps that stick: Designing daily relevance in Hong Kong." He shared strategies for building lasting customer habits, stripping away feature clutter, and co-creating value while maintaining a strong brand identity. With that, we’ve come to the end of Day 1 of the #DigitalMarketingAsia #HongKong conference. See you tomorrow morning.

#DigitalMarketingAsia #HongKong is heating up with a fantastic lineup of sessions! We kicked off with an insightful fireside chat, "Level up: Driving brand impact through AI and the gaming economy." Karen Wong, deputy editor – north asia at MARKETING-INTERACTIVE, moderated the discussion with Dominic Law, ceo of Neopets, on harnessing in-game worlds for engagement, activating AI for fine-tuned targeting, and designing revenue-focused strategies. Next, we moved into a lightning talk session with Margaret Mok, svp, head of digital acquisition & martech at DBS Bank. Her session, "Now or never: Real-time CDPs and the race for relevance," explored how modern Customer Data Platforms empower marketers to act on live signals instead of relying on last week's data. Then we continued with Kevin T., head of marketing at WeLab Bank, who shared his expertise in "Creative intelligence: Using AI to design campaigns that connect with customers." He demonstrated how AI fuels imagination, turning ideas into dynamic, personalised campaigns that truly captivate audiences and spark deeper engagement. Stay tuned for more insights throughout the day.