SHEIN

SHEIN is proud to support the Be The Change Summit, Singapore’s leading fashion thought leadership platform, organised by Singapore Fashion Council. Now in its fourth edition, the summit brought together fashion leaders, industry experts, and changemakers from Singapore and around the world to discuss innovation and impact investment, Workforce 4.0, and the current sustainability trends that are leading the transformation across the fashion sector. SHEIN’s Senior Director of Global Public Affairs Annabella Ng also participated in one of the panels, sharing her perspectives on driving meaningful and lasting transformation across the fashion ecosystem, and the importance of incorporating diverse global viewpoints across the value chain. As the industry evolves, SHEIN remains committed to open dialogue with our partners and stakeholders to shape a more inclusive and innovative future for fashion. #SHEIN #SingaporeFashionCouncil #BeTheChange2025 #FashionFutures2025

SHEIN was proud to take part in C-Meet 2025 last week, a leading event that brings together more than 500 professionals from Spain’s innovation and technology ecosystem, from startups and companies to students and entrepreneurs. At #SHEIN, our mission has always been to make fashion accessible to all. For SHEIN brands, we do this through our on-demand business model, which enables us to respond accurately and efficiently to customer demand. Additionally, since 2023 we have also opened our platform to third-party brands and sellers in some markets, giving customers even more choice and allowing partner brands to reach new audiences through the SHEIN Marketplace. C-Meet was the perfect stage to deep dive into the opportunities this dual-engine model offers, from expanding visibility to reaching new consumers in an increasingly digital and connected market.

Our Weilong Zhaoqing High-Tech Logistics Park has achieved carbon neutrality and obtained Zero Waste to Landfill certification for its operations in FY2024, a step forward in our journey to reduce our emissions. Approximately 98% of the total emissions reduced (more than 30,000 tonnes of CO2e) were the result of direct reductions at source, namely through renewable energy deployment and energy efficiency upgrades. The remaining 2% of unavoidable emissions (close to 587 tonnes of CO2e) were offset through verified carbon credits registered with Verra. The entire process, from our greenhouse gas inventory to the carbon neutrality verification, was conducted in accordance with two ISO standards, ISO 14064-1 and ISO 14064-3:2019, and independently verified by Bureau Veritas. While this project is a small step in our decarbonisation efforts, projects like this help us test and scale solutions that can be applied more widely across our operations and supply chain. We see the outcomes that we have achieved as one part of a longer journey, one that will require continuous progress, innovation, and accountability along the way. More details are available at https://lnkd.in/gH6C97nu

Porto Alegre, you showed up! Our first-ever pop-up in the city marked our third of 2025 and eleventh in Brazil. 🛍️ Timed with Farroupilha Week, we celebrated local culture while connecting with consumers in person. With a curated portfolio of a wide range of products—spanning women’s (including plus-size), men’s, kids’, and even pet fashion—the experience was built for Porto Alegre. This milestone reaffirms Brazil as one of SHEIN’s most vibrant markets and highlights how our pop-ups bring the SHEIN experience to life for our customers. #SHEIN #Popup #SHEINBrazil #Customerfirst

SHEIN is honoured to have partnered with Centre for Impact Investing and Practices (CIIP) and Philanthropy Asia Alliance to support the Amplifier Programme as the Impact Innovation Partner for the Innovation and Circularity in the Textile Value Chain track. Congratulations to the final four selected mentees - Baytech - HMS (HandMadeStone), Haelixa , Novoloop , unspun™. We look forward to seeing where their Amplifier journey takes them in the next few months.

Meet Dexter—a barber and small business owner from Illinois, USA—who shares how SHEIN fits into his lifestyle and work. 💈 Watch his story and discover more from our #SHEIN community. #CustomerSpotlight #SHEINStories #RealPeopleRealStyle #BeTheFuture #SHEINCommunity

We had the chance to meet brilliant students across universities in Brazil these past few weeks—sharing stories and showing how our Internship Program could be the first step toward designing your career future with SHEIN. It’s been an amazing time connecting with FEASHION at FEA USP, Mackenzie Junior, UFABC Junior, and ESPM Junior. Thank you for the warm welcome and the incredible energy you brought to these events! ✨ Every visit is an opportunity to connect, inspire, and discover the next generation of talented individuals ready to excel. See you soon! #SHEINBrazil #SHEIN #Careers #BeTheFuture

SHEIN Unveils Anticipated AW25 Collection debuting on Oxford Street 💥 SHEIN UK returned to London for its second pop-up on the fashion-famous Oxford Street this month. Held at the iconic new tech-driven concept space, Future Stores, the venue merges media and retail with high-definition screens and interactive elements, which offered a dynamic and engaging experience for shoppers. A glittering VIP party—attended by press and influencers—kicked off the three-day event, with an exclusive DJ set and cherry-themed cocktails, alongside a first-look at the much-anticipated autumn collection. At the pop-up, guests shopped new-season fashion collections from SHEIN's That New Fit Energy campaign, including trending styles from top-selling brands Missguided, Glowmode, Anewsta, MOTF, and Musera. Plus, shoppers were also able to immerse themselves in SHEIN's unique brand experiences, including the ever-popular claw grabber, photobooth, video moment, and exclusive giveaways. #SHEINForAW25 #SHEINForAll #SHEIN

DAZY × SUNMI lit up Saudi, and our community did the rest! 🌟 Lee Sun-mi (SUNMI), DAZY’s Middle East ambassador, brought a sweet, approachable presence as we showcased casual wear for today’s modern women across three distinct themes: Chill Muse, Soft Allure, and Twilight Glam. A heartfelt thank you to our Saudi fans—your warm welcome powered the moment. #DAZYxSUNMI #SHEINME #SHEIN

In 2024, SHEIN established the SHEIN–UAS Bursary, an endowment gift to the University of the Arts Singapore (UAS). The initiative supports students in fashion and design-related disciplines, opening doors to world class education while sparking new creative possibilities. At a recent tea reception co-hosted with UAS, we met the second cohort of bursary recipients. This year, 24 students were awarded the bursary, comprising local and international recipients. Their diverse backgrounds and aspirations enrich the vibrant UAS community, and align with SHEIN’s commitment to inclusivity and opportunity. We are inspired to stand behind these talented individuals on their educational journey, and look forward to the fresh ideas and bold contributions they will make to the arts and design community in Singapore and beyond. #SHEIN #UAS #SocialImpact #FashionEducation #InclusiveDesign