About
Cameron is the co-founder and CEO of A Life By Design Group. A dynamic collective of…
Articles by Cameron
Activity
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✨ Meet our “A Life By Design” Barbie ✨ Created with Akilette Yoshioka for Wings Of Art 2025, this Barbie embodies our brand motto: “We design not to…
✨ Meet our “A Life By Design” Barbie ✨ Created with Akilette Yoshioka for Wings Of Art 2025, this Barbie embodies our brand motto: “We design not to…
Liked by Cameron Richards
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Singapore-based Naumi Hotels has officially entered the Middle East with the opening of a 237-key property in Dubai’s Barsha Heights. The boutique…
Singapore-based Naumi Hotels has officially entered the Middle East with the opening of a 237-key property in Dubai’s Barsha Heights. The boutique…
Liked by Cameron Richards
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Spent an incredible day in Kenya with over 300 guests and team members as we launched Execo's brand-new delivery center in Nairobi. From cutting…
Spent an incredible day in Kenya with over 300 guests and team members as we launched Execo's brand-new delivery center in Nairobi. From cutting…
Liked by Cameron Richards
Experience
Education
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University of Western Sydney, Australia
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Australasia’s highest ranked hotel management school (TNS Survey 2010) Attained accreditation for its programs from the Institute of Hospitality, the only internationally recognised professional management association for managers in hospitality, leisure and tourism.
Publications
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Agency of the Year 2012
Marketing
See publicationAgency of the Year 2012 (Highlight only) - CPR Vision (CRM & Loyalty)
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The FUTURE of MARKETING 2022
MARKETING MAGZINE
See publication'So what do the region's top marketers & agency professionals think is in store...?'
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DIGITAL EXPLOSION!
MARKETING MAGZINE - Cameron Richards
See publicationTOP 5 Digital Challenges.....
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CRM - Loyalty Marketing
MARKETING MAGAZINE
See publicationLatest on CRM & Loyalty Marketing...PLUS 'Why CRM Project Fail'
Honors & Awards
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CRM & Loyalty Agency of the Year 2015
MARKETING
CPR Vision WON the CRM & Loyalty Agency of the Year for the 4th consecutive year, ahead of an enviable line up of international finalists. A panel of leading regional marketers from VISA, Rolls-Royce Marine, KFC, DBS Bank, Courts, Club Med, AIA, Accor Hotels, Lenovo, Maybank, HTC and Unilever...judged hundreds of agencies on business, project performance, staff, leadership and overall business performance and we came out on top!
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BEST LOYALTY PROGRAM - Silver
Travel Weekly International
Travel Weekly is regarded as the most influential business publication for the travel industry. The International Travel Weekly Magellan Awards honors the best in travel from a broad range of industry segments including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, Tour Operators and Car Rental Companies and judged by the biggest names in the industry
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GOLD for Best Web Design - W³ Award International
W³ is sanctioned and judged by the Academy of Interactive and Visual Arts
W³ is the first major web competition to be accessible to Fortune 500 companies and international agencies. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms including executives from organizations such as AgencyNet, AvatarLabs, Big Spaceship, Block Media, Conde Nast, Disney, The Ellen Degeneres Show, Fry Hammond Barr…
W³ is the first major web competition to be accessible to Fortune 500 companies and international agencies. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms including executives from organizations such as AgencyNet, AvatarLabs, Big Spaceship, Block Media, Conde Nast, Disney, The Ellen Degeneres Show, Fry Hammond Barr, Microsoft, MTV Networks, Polo Ralph Lauren, Sotheby's Institute of Art, Wired, Yahoo! and many others
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CRM Agency of the Year 2013!
MARKETING
Our team is proud to announce that for the 2nd year running CPR Vision WINS "CRM AGENCY OF THE YEAR" against local & global agencies.
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Winner - MOST INNOVATIVE PROJECT / IDEA
Winner of Most Innovative CRM project for ADIDAS South East Asia
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Winner 'Agency of the Year - CRM & Loyalty'
MARKETING
CPR Vision WON the ‘Agency of the Year' – CRM & Loyalty against Tequila, RAPP, Publicis, Wunderman, Ogilvy & MRM Worldwide announced at a black tie dinner at Resorts World - May 2012. Providing clients confidence and prospects reassurance they are partnering with the best in the business!
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2011 Nominated for Agency of the Year – CRM, Marketing & Loyalty
MARKETING MAGAZINE
December 2011, Marketing magazine commissioned independent research firm Boardroom Research to survey the client marketer community on the agencies they would most likely engage in the key areas of marketing services. A total of 1,256 senior client marketers across all industries participated in the survey.
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Nominated for Agency of the Year – CRM, Marketing & Loyalty
MARKETING MAGAZINE
CPR Vision Management: Nominated for Agency of the Year – CRM, Marketing & Loyalty 2010 – at a black tie dinner in 2010
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2nd Place World Championship - National Geographic Adventure Race
National Geographic
2nd Place with team mate Greg Shand - representing Singapore against 10 other countries in the Adventure Racing (City Chase) World Championships in Argentina. Powered by National Geographic - teams of 2, 4 day race format, a mixture of endurance, orienteering, strategy, fitness, team work & discipline
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World Champion - National Geographic Adventure Race
National Geographic
1st Place - Represented Singapore with Greg Shand, against 11 countries in Morocco in the Worlds Largest Urban Adventure / Endurance Race - presented by National Geographic - teams of 2 & a 4 day race format, a mixture of endurance, orienteering, strategy, fitness, team work & discipline.
More activity by Cameron
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We don’t just design rooms—we design moments that feel like you, only better. From clever tools to full-blown bespoke magic, we take you from “meh”…
We don’t just design rooms—we design moments that feel like you, only better. From clever tools to full-blown bespoke magic, we take you from “meh”…
Liked by Cameron Richards
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Space is energy. ✨ Design isn’t just decoration—it’s a life practice. For the All That Jazz Dance Academy, we used AI-generated faces to create a…
Space is energy. ✨ Design isn’t just decoration—it’s a life practice. For the All That Jazz Dance Academy, we used AI-generated faces to create a…
Liked by Cameron Richards
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5 stars, zero dull moments ✨ Thrilled that Villa Marina got the top nod at the International Property Awards Arabia 2025, and that Transcendence…
5 stars, zero dull moments ✨ Thrilled that Villa Marina got the top nod at the International Property Awards Arabia 2025, and that Transcendence…
Liked by Cameron Richards
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Mark Wong, Senior Vice President at Small Luxury Hotels of the World, will participate as a delegate at the TDM Global Summit 2025 in Singapore. He…
Mark Wong, Senior Vice President at Small Luxury Hotels of the World, will participate as a delegate at the TDM Global Summit 2025 in Singapore. He…
Liked by Cameron Richards
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Something about this wallpaper just makes the room. We sourced this textured print on Abaca from Greenland through Goodrich Global for a recent…
Something about this wallpaper just makes the room. We sourced this textured print on Abaca from Greenland through Goodrich Global for a recent…
Liked by Cameron Richards
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Excited to share that our Sri Lankan–inspired interior design project has been featured in this month's Expat Living Singapore! 🌿✨ This space was…
Excited to share that our Sri Lankan–inspired interior design project has been featured in this month's Expat Living Singapore! 🌿✨ This space was…
Liked by Cameron Richards
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I am happy to announce that I’ve joined The Hotel School Australia as Head of Marketing, delivering Southern Cross University degree courses…
I am happy to announce that I’ve joined The Hotel School Australia as Head of Marketing, delivering Southern Cross University degree courses…
Liked by Cameron Richards
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A new chapter I am honored to share that I have joined Parfums Caron as CEO. Its for me an exciting new adventure with a true jewel of French haute…
A new chapter I am honored to share that I have joined Parfums Caron as CEO. Its for me an exciting new adventure with a true jewel of French haute…
Liked by Cameron Richards
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✨ From Render to Reality ✨ One of the most rewarding aspects of interior design is seeing a concept come to life. What starts as a digital render…
✨ From Render to Reality ✨ One of the most rewarding aspects of interior design is seeing a concept come to life. What starts as a digital render…
Liked by Cameron Richards
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When leaders are empowered to innovate, companies thrive. Nolan Barclay, Helm CEO demonstrates how Omegro’s core values drive sustained growth and…
When leaders are empowered to innovate, companies thrive. Nolan Barclay, Helm CEO demonstrates how Omegro’s core values drive sustained growth and…
Liked by Cameron Richards
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So so proud and what an amazing achievement for all the long hours, effort and hard work!! Teamwork makes dream work. 2 BIG wins at the International…
So so proud and what an amazing achievement for all the long hours, effort and hard work!! Teamwork makes dream work. 2 BIG wins at the International…
Shared by Cameron Richards
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We’re honoured to share some incredible news! A Life By Design – Living & Branding has been recognised at the International Property Awards (IPA)…
We’re honoured to share some incredible news! A Life By Design – Living & Branding has been recognised at the International Property Awards (IPA)…
Liked by Cameron Richards
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