Catherine Li-Yunxia (Transforming leaders, Moving the world)

Catherine has delivered Executive Coaching to client organizations across more than 10 industries, including:

• ExxonMobil
• Manulife
• Standard Chartered Bank
• State Street Bank
• HSBC
• Stripe
• Google
• SAP
• Thermo Fisher
• Carrier Corporation
• Lazada
• Amazon
• Deloitte
• Binance
• Coinbase
• DHL
• NBC
• Nestle
• Northern Trust
• GSK
• Vestiaire Collective
• Estée Lauder
• HP
• LyondellBasell
•… Show more

Catherine has delivered Executive Coaching to client organizations across more than 10 industries, including:

• ExxonMobil
• Manulife
• Standard Chartered Bank
• State Street Bank
• HSBC
• Stripe
• Google
• SAP
• Thermo Fisher
• Carrier Corporation
• Lazada
• Amazon
• Deloitte
• Binance
• Coinbase
• DHL
• NBC
• Nestle
• Northern Trust
• GSK
• Vestiaire Collective
• Estée Lauder
• HP
• LyondellBasell
• Vale
• Affin Hwang Investment Bank
• Quasar
• Kantar
• INSEAD
• ASML
• Many more Show less

Working with high-potential MBA candidates who want to build careers that fulfil them intellectually, financially and emotionally, while making a difference in their chosen field.

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from around the world to change lives and transform organisations.

A unique approach followed in working with MBA candidates known as The Personalised Career Model: Four Cs - Chaos… Show more

Working with high-potential MBA candidates who want to build careers that fulfil them intellectually, financially and emotionally, while making a difference in their chosen field.

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas from around the world to change lives and transform organisations.

A unique approach followed in working with MBA candidates known as The Personalised Career Model: Four Cs - Chaos, Curiosity, Clarity, Celebration.

Four Cs is a framework that informs all CDC interactions with students to ensure that engagement is on an individual level encouraging information gathering and testing to find the right industry, function and company culture fit. Show less

Led the Market Development Division for the APAC region, driving major business transformation initiatives across Asia-Pacific.

Collaborated with CXOs, cross-functional teams, global offices, government bodies, and external stakeholders to expand market coverage, strengthen regional alignment, and elevate operational performance.

Significantly enhanced the company’s presence in APAC, creating a lasting global impact on industrial design and strategic growth.

Expertise in… Show more

Led the Market Development Division for the APAC region, driving major business transformation initiatives across Asia-Pacific.

Collaborated with CXOs, cross-functional teams, global offices, government bodies, and external stakeholders to expand market coverage, strengthen regional alignment, and elevate operational performance.

Significantly enhanced the company’s presence in APAC, creating a lasting global impact on industrial design and strategic growth.

Expertise in orchestrating complex partnerships and aligning diverse stakeholders to achieve ambitious regional objectives. Show less

Spearheaded strategic initiatives to drive Business Partner Opportunity Identification (BPOI) across the Asia Pacific region by partnering with Regional Channel Marketing leads to develop and execute impactful marketing strategies.
• Developed and implemented channel (reseller) marketing plans in collaboration with APAC teams, ensuring alignment with BPOI objectives and rigorous tracking of results.
• Enhanced Business Partner communications by designing and deploying an integrated… Show more

Spearheaded strategic initiatives to drive Business Partner Opportunity Identification (BPOI) across the Asia Pacific region by partnering with Regional Channel Marketing leads to develop and execute impactful marketing strategies.
• Developed and implemented channel (reseller) marketing plans in collaboration with APAC teams, ensuring alignment with BPOI objectives and rigorous tracking of results.
• Enhanced Business Partner communications by designing and deploying an integrated communication process that elevated the effectiveness and coherence of channel marketing efforts.
• Served as the key strategic interface for the AP Software Group, working closely with Partner World Community Services (PWCS) and global partner teams to address complex software-related partner issues, enabling smoother partner operations.

Focused on leveraging strategic partnerships and data-driven marketing to maximize partner engagement, accelerate growth opportunities, and strengthen channel ecosystems.
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Managed end-to-end order processing operations, overseeing a high-volume workflow with a strong focus on accuracy, efficiency, and timely delivery. Implemented process improvements that reduced errors by 15% and shortened turnaround times by 20%, boosting customer satisfaction and operational performance.

Led and developed a team of six professionals, fostering a culture of accountability, collaboration, and continuous improvement. Provided coaching and mentorship that increased… Show more

Managed end-to-end order processing operations, overseeing a high-volume workflow with a strong focus on accuracy, efficiency, and timely delivery. Implemented process improvements that reduced errors by 15% and shortened turnaround times by 20%, boosting customer satisfaction and operational performance.

Led and developed a team of six professionals, fostering a culture of accountability, collaboration, and continuous improvement. Provided coaching and mentorship that increased individual productivity by 25% and facilitated the promotion of two team members within 12 months.

Streamlined operational workflows by identifying bottlenecks and deploying scalable solutions, reducing processing costs by 10% and enhancing overall team efficiency. Collaborated cross-functionally with sales, logistics, and customer service teams to ensure seamless operations aligned with organizational goals.

Played a key role in resolving escalated customer issues, maintaining a 95% satisfaction rate. Developed and monitored KPIs to track team and operational performance, delivering regular reports to senior management that supported data-driven decision-making and strategic planning.

Trained new team members on company policies, systems, and best practices, ensuring smooth onboarding and consistent operational standards. Show less