Haikal Mohamed

Consulting opens doors but not always the ones you expect When I started my career, I thought consulting would be the golden ticket into marketing roles. I worked at Bain and EY, thinking experience, problem-solving frameworks, and hours of case prep would automatically translate into marketing opportunities. But reality hit differently. Consulting gave me exposure, yes. But it didn’t teach me how to build brands, run campaigns, or understand consumer psychology in the real world. To bridge that gap, I had to pursue an MBA, major in marketing, and essentially learn on the job. That’s when it hit me, marketing isn’t something you pick up by osmosis. You need frameworks, real-world case studies, and guidance from those who’ve been in the trenches, not just theory or buzzwords. This is exactly why I’m excited to share something that’s helped me and can help you: The CMO Fellowship, a program designed for marketers who want to go beyond the surface. You’ll learn from leaders at Cultfit, FilterCopy, Paytm Insider, Ajio, Emami, and Ogilvy, not through webinars, but through hands-on sessions that challenge you to think, execute, and grow. ➡️ Apply here: https://lnkd.in/dqNU2YDC This isn’t for everyone. If you’re not ready to hustle, or if you just want a certificate to hang on your wall, this might not be for you. But if you’re serious about marketing and want to learn from the best, this could be the edge you need. Marketing changed my career. It can change yours too. #Marketing #Leadership #BrandBuilding #CareerGrowth

256

54 Comments

Don’t reinvent the wheel 🛞 Excited to share the latest episode of Meta Performance Talks, a series where we chat with inspiring marketing leaders about strategy, performance and industry trends. In this episode I sat down with Ruth Stubbs, Wavemaker CEO EMEA.  Here are some key takeaways: ✅ Don’t reinvent the wheel - focus on proven tactics that already work. ✅ Use AI to scale smarter - leverage automation and insights to make every dollar work harder. ✅ Growth might feel uncomfortable - but with the right tools, it’s entirely possible, even on a tight budget. #marketingstrategy #performancemarketing #digitalgrowth #AI

186

Account-Based Marketing (ABM) a buzzword that have been around for ages. But ABM looks very different in APAC compared to the US or Europe. Here’s my humble view on what should be considered when running ABM in APAC. 1. Relationships still matter — buying decisions often hinge on trust and reputation, not just digital signals. 2. Local nuance is everything — a “pan-APAC” playbook rarely works. What resonates in Japan won’t necessarily land well in India or Singapore. 3. Orchestration beats one-offs — the most successful ABM campaigns here are those where sales lead the way with involvement from management, marketing, pre-sales etc, and even partners are fully aligned. APAC is catching up fast in ABM maturity, but it’s evolving in its own way and in many cases, innovating ahead. For those running ABM in APAC: what has been some of your biggest learnings? #marketing #accountbasedmarketing #abm #apac #relationship #orchestration #innovation

77

28 Comments