About
Sean Yong is an individual with high enthusiasm and intensity. A love for brand stories…
Experience
Education
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Loughborough University
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• Marketing Strategy and Planning
• Market Development and Buyer Behavior
• Operations and Project Management
• Economic Environment, International Business Economics
• Small Business Issues & Planning
• International Business
• Strategic Management
• Information Management & Strategy -
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MARKETING AND RETAIL ANALYTICS:
- Applications of Data Analytics to Marketing and Retail. Understand how
marketing analytics can be utilized to further marketing objectives and measure,
improve, and predict performance.
WEB AND SOCIAL MEDIA ANALYTICS:
- Learn how the data collected from websites and social media can be used to make
business decisions through different types of web and social media analytics.
Other Modules:
- Python Foundations
- Data Visualization…MARKETING AND RETAIL ANALYTICS:
- Applications of Data Analytics to Marketing and Retail. Understand how
marketing analytics can be utilized to further marketing objectives and measure,
improve, and predict performance.
WEB AND SOCIAL MEDIA ANALYTICS:
- Learn how the data collected from websites and social media can be used to make
business decisions through different types of web and social media analytics.
Other Modules:
- Python Foundations
- Data Visualization
- Business Statistic
- Supervised Learning
- Supervised Learning Classification
- Ensemble Techniques
- Model Tuning
- Unsupervised Learning -
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• Web Programming (Java Script, JQuery, HTML 5, etc)
• Enterprise Application Development (Java Server Pages, .JSP)
• Web Application Secure Coding (Validation, prevent SQL injection, cryptography)
• Database Management Systems (MYSQL, ERD)
• Fundamentals of Web Development Technology
• Java Programming
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• Technical and Design Skills tailored for Design Communications, which encourages reflection and an understanding to design
• Taught to think differently and to brave the world with ideas and solutions
• Establishes creative design methodologies and the knowledge base of design principles
• Given the programme’s unique blend of Asian and Western cultures and influences, Students are given a unique and dynamic learning community and collaborative environment -
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Licenses & Certifications
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Facilitate compliance with legislative and regulatory requirements
NTUC LearningHub
IssuedCredential ID BM-RM-301E-1 -
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Volunteer Experience
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Marketing Consultant
The Buskers' Association (Singapore)
- 4 months
Arts and Culture
Due to the Covid-19 pandemic, buskers in Singapore were forced out of the streets and unable to perform their craft for passion and income. I contributed as the digital marketing mentor for a group of PSB Academy Students and Graduate across different disciplines to organizing a full-fledged event to help raise awareness and financial support to the local busking community.
View video: https://www.youtube.com/watch?v=oi4e2Nd9hlw
Events Page:…Due to the Covid-19 pandemic, buskers in Singapore were forced out of the streets and unable to perform their craft for passion and income. I contributed as the digital marketing mentor for a group of PSB Academy Students and Graduate across different disciplines to organizing a full-fledged event to help raise awareness and financial support to the local busking community.
View video: https://www.youtube.com/watch?v=oi4e2Nd9hlw
Events Page: https://artsrepublic.sg/events/2022/04/psbuskers-festival-2022
Article: https://www.straitstimes.com/singapore/buskers-return-to-perform-live-at-festival-after-2-year-ban-due-to-covid-19-pandemic
Publications
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WHAT IS DIGITAL MARKETING AND HOW IT HAS SHAPED BUSINESSES IN LIGHT OF COVID-19
PSB Academy
The core of every business is about engaging its target audience. Digital Marketing is essentially marketing that leverages digital channels to reach out to a target audience at different touch points. With Covid-19 compelling us to stay at home and watch the world through their screens, digital marketing has suddenly become the main bridge that connects businesses to their target consumers.
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Importance of Teamwork: In School & At Work
PSB Alumni Spotlight
"I am a strong believer of ‘you are only as good as your weakest player’. As an African proverb says: ‘If you want to go fast, go alone. If you want to go far, go together’. My notable achievements......" Click here for full story.
Other authors -
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Featured: Take the next step in doing what you love
Yahoo Singapore
Besides theory-based knowledge, Loughborough University encourages holistic learning through group projects. These inevitably build a strong foundation (both knowledge and practical based) and I also feel that it bridges the gap in running a company and making management decisions.
Courses
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Collaborative Ads (Facebook blueprint)
60025536
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Develop Community Strategies and Processes (Facebook blueprint)
60024763
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Getting Started With Journey Builder (JB-101) - Salesforce
Feb 2019
Honors & Awards
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Excellence in Digital Marketing (Gold)
Marketing Excellence Awards
https://awards.marketing-interactive.com/marketing-excellence-sg/2020/winners/
Gold
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia -
MCKWA Award 2019 - Knowledge Category
Kaplan Singapore
Kaplan Marketing & Communications Core Values Award, Knowledge Category
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THE MARKies AWARDS 2018 (Bronze) - Best Use of Search
Marketing Interactive
Campaign: The “Waterfall Budgeting” Framework
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iink Awards 2017 - Gold
SPH
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iink Awards 2017 - Reader's Choice
SPH
Languages
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English
Native or bilingual proficiency
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Chinese
Native or bilingual proficiency
Organizations
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Singapore Armed Forces (SAF)
Platoon Sergeant (1SG)
- PresentSAF National Service Medal - 2018 CO Medal - 2016 (EX-Wallaby) RSM Medal - 2016 (EX-Wallaby) The Letter of Commendation - 2015 The Letter of Commendation - 2014 SAF Good Service Medal - 2014 RSM Medal - 2012 RSM Medal - 2011
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Association of Accredited Advertising Agents Singapore (4As)
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