We watched the video multiple times in case you can’t, so here’s the TL;DR. You’re welcome. 😉
Ken Mandel, Regional MD at GrabAds, breaks down why retail media networks (RMNs) are the next big thing: reaching consumers exactly when they’re ready to buy, closing the loop between ad and sale, and delivering measurable ROI.
Key takeaways:
📍 Because showing up at the right place, at the right time beats showing up anywhere.
🔒 Privacy-first, first-party data targeting keeps ads relevant and useful.
🔄 Top-performing clients are restructuring teams to combine marketing + sales, maximizing RMN impact.
RMNs aren’t just another channel—they’re a strategic lever to engage, convert, and measure across the shopper journey.
#GrabAds #RetailMediaNetwork #MarketingROI #CustomerJourney
📢 Welcome to the MMA Retail Media Network Ideas Lab Podcast Series! 📢
In this insightful series, we empower the advertising and marketing fraternity by addressing significant challenges and uncovering major opportunities within RMNs. We aim to help marketers understand what drives their growth, explore effective implementation strategies, and measure the effectiveness of RMN investments.
For our inaugural discussion, we are delighted to feature Ken Mandel, the Regional Managing Director & Head of GrabAds and Enterprise. Ken, with his extensive experience in media, shares invaluable perspectives on the distinct advantages RMNs offer that other digital media cannot.
Join our host, Anand Tilak - Founder - Director at Periscope Singapore, as we dive deep into the world of Retail Media Networks (RMNs) – widely considered the third wave of digital advertising.
Watch the full episodes that will enhance your understanding of this rapidly evolving landscape! https://lnkd.in/gGXQNXfe
Rohit Dadwal | Ammita Mistry | Moneka Khurana | Shanti Tolani | Jessica Tam Phan | MMA Global Indonesia | MMA Global India | MMA Global Vietnam
#RetailMedia #RetailMediaNetworks #DigitalAdvertising #MarketingInnovation #AdTech #MarketingStrategy #MMApodcast #FutureOfMarketing