SourceForge sat down with Didomi’s Christopher Beirne and Jeffrey Wheeler, respectively VP Sales and Head of Product North America, to discuss the company’s expansion in the North American market and the growing privacy concerns in the U.S.
Our key takeaways? Privacy is becoming increasingly critical for U.S. brands and enterprises and should be taken more seriously, not only from a privacy compliance standpoint but as a growth driver, with major business implications and opportunities to explore.
Can you talk about Didomi? Why privacy and compliance?
Didomi is a privacy tech scale-up, founded in 2017 ahead of the release of General Data Protection Regulation (GDPR), the European privacy framework that changed the face of the internet for millions of consumers and businesses across the world.
Our products allow businesses to comply with complex, global data privacy regulations by collecting user consent, but also to help boost business metrics by collecting user preference (aka zero-party) data, which can be seamlessly integrated into a number of other solutions in your tech stack – like your CRM, CDP or marketing automation tools – for privacy-first personalization.
Thanks to our technology, consumers are able to have more granular control over the technology they use and the way their data is shared, with their own consent-based preferences powering their customer journey.
What are the objectives for Didomi in the near future?
One of the main goals behind our 2021 $40 Million Series B funding round is our North American expansion.
With the privacy compliance landscape constantly evolving in the U.S., we believe our experience of building and growing a comprehensive Consent and Preference Management Platform in Europe will be a major asset.
We are currently empowering thousands of businesses internationally across multiple industries, from Harrods to Rakuten, Societe Generale, TronTV, Discovery, Decathlon and Orange. We’re delighted to continue our expansion in the U.S. in order to share our expertise with American companies.
Privacy in the U.S.
At the time of this interview, five U.S. states have already adopted comprehensive consumer data privacy regulations: California, Colorado, Virginia, Utah and Connecticut. With many more in the pipeline and a developing bi-partisan federal privacy law, we’re living a very exciting time for privacy in North America.
But beyond growing awareness around privacy from a compliance standpoint, there is also a lot of interest around non-legal consent and zero-party preference data that is collected and used by brands as a growth driver, especially with the demise of third party cookies
Indeed, on top of limiting risk and protecting themselves by taking compliance more seriously, brands need to realize the incredible potential of a privacy-first approach from a growth standpoint.
Empowering users to voluntarily and proactively provide their preferences in terms of communication, product interests, ESG/value alignment, etc., zero-party data (sometimes referred to as the new oil) will be key in promoting trust, embracing transparency, and ultimately providing tailor made experiences along the customer journey to boost ROI.
Our Preference Management Platform (PMP) helps businesses implement that and more, and we’re very excited to bring it to North America for our next stage of growth.
How can brands prepare for privacy regulations in North America?
With new legislation popping up in both the U.S. and Canada in what seems to be every other week, it’s critical for brands to partner with trusted experts to help them navigate the complexities of privacy compliance across different jurisdictions, while also building stronger customer relationships through transparent, privacy-first data collection and use.
The team at Didomi boasts an extensive background in addressing European regulations, and aims to become a partner of choice for every U.S. brand out there looking to make the most out of this shift in the way businesses will be conducted online in the future, across 3 key areas:
- First, an extensive and ever-growing collection of educational content to better understand what’s at stake and how to approach regulations.
- Secondly, a set of products that address the privacy needs of American companies.
- And finally, a team of experts, well-versed in the topics of privacy and compliance and available to help customers use our products according to regulatory requirements.
About Didomi
Didomi builds technology that allows organizations to place customer consent at the core of their strategy.
By making consent and preferences easily accessible, companies benefit from compliant customer data while seeing higher engagement and increased user trust. Consumers, on their side, are free to choose what data to share and how to stay connected to their favorite brands across touchpoints.
Our products include a globally adopted Consent Management Platform (CMP), which collects billions of consent data points every month, a highly popular Preference Management Platform (PMP), and a powerful suite of bespoke solutions to build better consent and preference management.
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