Best People Counting Software in Europe
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Compare the Top People Counting Software in Europe as of November 2025
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What is People Counting Software in Europe?
People counting software helps businesses and organizations track and analyze foot traffic in physical spaces such as stores, offices, or public venues. These tools use various technologies, such as cameras, infrared sensors, and Wi-Fi signals, to count the number of people entering or moving through a designated area. People counting software provides valuable insights into visitor behavior, peak traffic times, and space utilization, allowing businesses to optimize staffing, improve marketing strategies, and enhance customer experiences. Additionally, the data can be used for compliance purposes, such as ensuring social distancing measures are adhered to in response to health guidelines. This software is particularly useful for retail stores, shopping malls, museums, and event venues. Compare and read user reviews of the best People Counting software in Europe currently available using the table below. This list is updated regularly.
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1
SMS Storetraffic
SMS Storetraffic
Smart, efficient, and anonymous People Counters & Analytics for the real world. Our solution allows for simple deployment, capture, and analysis of the number of people that enter a physical location. Optionally we also capture and report occupancy in real-time. We help Retailers, Libraries, Casinos, Universities, Places of worship, Office buildings, and other industries to analyze and take action on their people traffic trend. For Retailers, we offer a specialized package to measure Performance on Traffic, including Conversion Rate and Service Levels. Combining POS data and staff data is easy with our direct integrations. Our Retail Equation simulator allows users to run simulations to plan sales improvement. It is also extremely beneficial as a learning tool to understand the relationship between traffic, staffing, conversion rate, and good quality service.Starting Price: $19.95 USD -
2
V-Count
V-Count
Visitor analytics is not just for the web. We live in a world where people are constantly on the move, and physical spaces need to be able to adapt. That's where V-Count comes in. We provide a fast and accurate way to count and analyze visitors in physical locations. Our solutions are powered by our secure cloud-based Business Intelligence Platform (BIP) and the best-in-class Ultima AI sensor, with 99.9% accuracy. Our customers are diverse; from retail to airports, museums, theme parks, to transportation, and every industry with footfall traffic. We designed the dashboards with the customer in mind; customizable and user-friendly - providing easy access for businesses to view each of their location’s performance at any time. The future of people counting is here. -
3
Camlytics
Camlytics
Camlytics combines camera monitoring, surveillance and space analytics solutions. Connect your EXISTING IP camera system and get instant real-time statistics on people counting, vehicle counting, location occupancy, queues, heatmaps and more. Human/vehicle classification is also supported. The most cost-efficient counting & VMS software on the market. No need to buy expensive sensors - Camlytics will work on your IP camera system or even on webcams! Camlytics is a software solution only. Camlytics doesn't store any camera recordings on its servers - your privacy is fully protected. Works with video archives. Provides simple API and webhooks for all real time camera events (Motion detected, Line crossed, Tailgating, etc.) which allows using Camlytics with any 3rd party software. Download and try free now.Starting Price: $129.00/one-time/user -
4
Freespace
Freespace
Freespace has been at the forefront of workplace design and technology solutions since its establishment in 2015. Distinguished by its innovative approach, Freespace stands out in the market as the sole provider of a fully integrated end-to-end workplace and sensor technology solution. Freespace addresses common workplace challenges like too much real-estate, over-capacity on certain days, unsuitable workspace design or making the workplace a destination for employees. It offers workplace data insights, interactive hybrid work solutions, and tools for operating space more efficiently and sustainably. Recognized as an industry leader in workplace analytics, sensors, employee experience app, signage and space management, Freespace delivers customer needs by integrating its technologies across existing office, building, and enterprise applications (end-to-end solution). With Freespace, organizations can make space for more efficient, productive, and dynamic workplaces. -
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Athena Security
Athena
Athena sends proactive alerts to the designated officials if an elevated temperature is detected. By integrating with VMS, access control, and office management software companies, Athena centralizes all relevant information. Athena works with reputable name brands to include the best hardware in our system, such as Apple, Dell, Texas Instruments, and more. Our neural networks have been developed from scratch by PhDs in the field of deep learning and computer vision. We designed our hardware using highly accurate thermal cameras to detect temperatures along with the HSRP (blackbody) device for fluctuations in ambient conditions. Athena can be configured as a stand-alone unit, enterprise cloud, or with an enterprise on-premise server. Athena’s enterprise solution is ready to be deployed upon arrival; as a plug and play system it automatically calibrates and configures itself, there is no need for an operator once it’s set up. -
6
Vemcount Retail Analytics
Vemco Group
Vemco Group is an innovative software company with 18+ years of global retail experience in people counting and data analytics. The company offers its innovative software for people counting and data analytics on a global scale, empowering retail, malls, entertainment, airports, and public institutions with deep customer insights. Since 2005, our software platform, has utilizied the most accurate and reliable devices, driven savings, efficiency, and boosted conversions. With 1000+ global clients and 25M+ daily counts, we're a leading retail and data analytics company. Expansion includes offices in South America (2013), Dubai (2019), North America, Sweden, Australia (2021), and Riyadh (2023). HQ in Denmark.Starting Price: 14€ -
7
AQUAJI
Navori Labs
Aquaji is proprietary software developed by Navori Labs, a Swiss innovator and global leader in AI-enhanced computer vision technologies. Aquaji interprets video feed from one or more cameras to produce reliable and comparable marketing analytics data to measure visitor foot-traffic and customer behavior in physical spaces. For continuous improvement, Aquaji count visitors and gathers demographic data, length of stay, wait time and attention span KPIs. The software can be used to manage physical stores, assess marketing activities, and improve customer satisfaction. Aquaji will help you understand your store’s traffic patterns, measure the impact of your advertising campaigns, test your product assortment, improve wait time perception, and optimize your staff levels to meet customer demand. When used in conjunction with Navori’s QL digital signage platform, Aquaji delivers targeted content to any display or device based on the audience profile.Starting Price: $47/month -
8
FootfallCam
FootfallCam
Our people counter software is a ready made module designed with IT and business collaboration in mind. Modularized for rapid results, managers will be able to use its legible data to make informed business decisions. The FootfallCam Analytic Manager is a centralized management system available on FootfallCam cloud server, and a lifetime license is made available for all users free of charge. Enterprise web based control panel designed for customers who are managing a large number of counters. By collecting data from all counters and store them in a centralized server, users can carry out deep analytics by remotely accessing FootfallCam Analytic Manager from anywhere. With a prescriptive dashboard and reports to showcase analysis, users will be able to have better visibility on their store performance level. With access to over 60+ different reports that helps to answer specific business questions, data gets turned into meaningful analyses. -
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KiwiVision
Genetec
In a complex world, it is becoming difficult to understand the everyday. High numbers of cameras, sites, sensors, and devices defy operators to handle information. The volume of events makes it hard for operators to differentiate and filter the relevant data. KiwiVision™ Video analytics helps you understand what’s happening around you. It automates video surveillance and allows you to enhance your operations, allowing your security team to act quicker and make more informed decisions. Your video management deployment can help you achieve more than surveillance. With video analytics, you can transform the data from your cameras into actions and enhance your security. Make efficient maintenance tasks, react faster to critical events, and get business insights to improve your operations. You can also ensure the anonymity and privacy of people without compromising security. -
10
Haltian Empathic Building
Haltian
Haltian Empathic Building is a solution for digital workplaces. Saves you time, provides more choice, is super easy to use, and helps you to be healthier. The Empathic Building digital twin guarantees a superb end-user experience and delivers the key data for operational excellence. The solution combines features such as find and book desks and meeting rooms, find people to co-create and collaborate, navigate to rooms with wayfinding, share your voice and raise important issues. Haltian Empathic Building for return to office after COVID-19 pandemic is the optimal solution that is easy to use, includes a safe environment for collaboration, optimization of space, removal of frictions, and employee empowerment.Starting Price: €4.99/month/desk -
11
Huq
Huq Industries
Huq's place performance platform offers instant access to the KPIs that matter to teams in retail, government and real-estate. From daily footfall volumes to live catchment areas, visit dwell-time and visit frequency, our verified and trusted insights are powering important decisions around the world today. ▶︎ What makes Huq's platform unique? Leading retail groups, government departments and real-estate companies choose Huq's platform because we put insight quality at the centre of everything we do. • insights are backtested against 15+ external indices • trusted by over 70+ leading gov/CRE/retail organisations • unique visitor footfall reporting for true market sizing • instant coverage across the UK, Europe and beyond • a zero-hardware solution: no equipment, no installation • insights delivered via a clean, decision-ready platform Join over 70+ councils, multiple retailers and real-estate groups who use Huq as an effective evidence base to inform decision-making.Starting Price: £1000/Place/Annum -
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Grassfish
Grassfish
Grassfish was founded in Vienna in 2005 by Roland Grassberger with the vision to support the digital transformation of retail. A few years later Grassfish became the leading Digital Signage platform company in the DACH-region. At the same time in Sweden, Vertiseit grew from a retail tech start-up to a leading Digital In-store company in the Nordics. Grassfish has 100+ employees in Austria, Germany, Sweden and the UK. Our customers can be found throughout multiple industries and include brands such as BMW, Porsche, O2 Telefonica, Commerzbank, Lufthansa, Skistar, Lindex, J.Lindeberg, SPAR and DHL. Grassfish is a Digital In-store company – offering the leading platform and expertise to empower brands delivering outstanding customer experiences. -
13
RetailFlux
RetailFlux
RetailFlux people counting software offers both the lowest cost solution and the most sophisticated analytic technology in the market. RetailFlux people counting solutions are based on our property Artificial Intelligence (AI) technology, called FluxVision. Our FluxVision based counting solution provides best-in-class data quality with the lowest implementation cost possible thanks to its AI core. That is, regular CCTV cameras are transformed into the World’s most accurate and versatile counter devices with the help of our unique AI software platform. The exclusive features brought by RetailFlux people counters include staff exclusion, occupancy and shopping time metrics. Shopper footfall and conversion reports have become the most important metric in 21th century brick-and-mortar retail management tasks. Visitor counting numbers combined with sales figures reflect the most basic and beneficial KPI, namely conversion rate, in order to evaluate the performance of stores. -
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Amazon Rekognition
Amazon
Amazon Rekognition makes it easy to add image and video analysis to your applications using proven, highly scalable, deep learning technology that requires no machine learning expertise to use. With Amazon Rekognition, you can identify objects, people, text, scenes, and activities in images and videos, as well as detect any inappropriate content. Amazon Rekognition also provides highly accurate facial analysis and facial search capabilities that you can use to detect, analyze, and compare faces for a wide variety of user verification, people counting, and public safety use cases. With Amazon Rekognition Custom Labels, you can identify the objects and scenes in images that are specific to your business needs. For example, you can build a model to classify specific machine parts on your assembly line or to detect unhealthy plants. Amazon Rekognition Custom Labels takes care of the heavy lifting of model development for you, so no machine learning experience is required. -
15
SenSource Vea Analytics
SenSource, Inc.
SenSource Vea Analytics People Counting software: • Analyze traffic patterns and peak traffic times • Forecast future daily traffic • Compare historical data and compare data between facilities • Integrate with existing systems with Vea’s REST API Our people counting software is a proprietary solution designed, created, and supported in-house. Data is hosted on our secure servers and is accessible to verified users through the cloud-based platform. With Vea, you can quickly recognize and analyze traffic patterns that enable you to make key decisions about your facility’s layout and operations. It can also help to provide insight into ideal staffing levels and placement based on the hour, day, month and season, thereby enabling superior customer service. -
16
intuVision VA
intuVision
intuVision VA offers an all-in-one, server side video analytics solution to meet a wide range of requirements, with application modules in security, retail, parking, traffic, manufacturing, and face & text detection. intuVision VA is fully integrated with popular video management systems (VMS) to add intelligence to your VMS, to analyze video and generate alerts or collect object and event data. Running on Windows or Linux, intuVision VA ingests and analyzes either live or archived video from your VMS to detect events or count objects. Upon detection, events are sent to your VMS, all event data can also be reviewed within intuVision dashboards to generate reports and email notifications. Our comprehensive application modules and flexible licensing provide access to all events of interest in any domain. For example, going beyond counting customers in a retail store with queue management, dwell time reporting, and object taken alerts. -
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Ariadne
Ariadne Maps
Ariadne Maps is a high-tech company that provides detailed indoor and customer analytics with its cutting-edge artificial intelligence approach. This approach enables indoor and outdoor localization in many industries, such as transportation, malls, retailers, and airports. We use advanced artificial intelligence algorithms for precise and anonymous tracking of passengers and customers to help companies optimize their infrastructure, e.g., minimizing congestion and having better-targeted advertising and marketing while maximizing the satisfaction and experience of consumers. Ariadne Maps is based in Munich, Germany, and has been operating for years. With our rapid growth, we vision enabling physical businesses to leverage the data they have been exposed through the whole time. In this vision, our strong team, advisors, investors, and partners give us the confidence to advance, expand and succeed.Starting Price: $30 per device -
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Occuspace
Occuspace
Occuspace sensors scan for bluetooth and WiFi signal activity in an area. Scans pick up laptops, cell phones, wearables, and other connected devices. Machine learning algorithms are used to estimate the number of people with over 90% accuracy. A good website shouldn’t be built without analytics to illuminate how its used. Physical space is no different. Occuspace provides a measurement of how people use space, giving an understanding of how people interact with the built environment. Our focus is to make understanding space as easy as possible, helping unlock its potential by highlighting opportunities for improvement. This documentation walks through what Occuspace provides, how to get started, and how it works. Occuspace can do any type of space regardless of ceiling height, walkway size, or layout.Starting Price: $600 per year -
19
PointGrab
PointGrab
PointGrab is at the forefront of transforming commercial real estate with visibility into actual usage, leveraging its innovative AI-based IoT sensors and software, creating truly intelligent workspaces Our flagship product, CogniPoint™ occupancy sensor delivers a trusted, accurate and anonymized data, in real-time and to a granularity of 25 cm, which is the foundation of actionable insights into space utilization and usage. This software allows enterprises to cut real estate and operations costs while improving employee experience, productivity and sustainability. PointGrab have been reliably serving trusted data for over 8 years to top enterprises from financial institutions and tech corporations to consulting firms and pharma worldwide. If you are facing with changes in work model (RTO or hybrid), new technologies like digital signage or booking system or just want to be prepared for the Gen Z heavy, AI savvy workplace, you need occupancy data to support your CRE decisions. -
20
Dor
Dor
Dor is the world’s first thermal-sensing, battery-operated people counter designed to help retailers understand in-store traffic, peak hours, conversion rates, and marketing effectiveness. Its peel-and-stick sensor installs in minutes without reliance on in-store networks, providing accurate counts through proprietary thermal technology and machine-learning algorithms. The cloud-based analytics platform syncs data hourly, offering actionable insights via a user-friendly dashboard accessible on web and mobile. With features like POS integration, API access, and unlimited user seats, Dor empowers businesses to optimize staffing, evaluate marketing campaigns, and enhance overall store performance. -
21
RetailNext
RetailNext
Why invest in point solutions when you can invest in the only future-proof system that scales with you? Traffic, Shopper Journey, Visual Merchandising, Asset Protection, and more, in a single fully-integrated platform. Accurately measure foot traffic to your stores in real-time with the most advanced traffic system ever built. Enjoy instant access to high-resolution recorded video to easily perform your own audits at your convenience, and at no extra cost. Measure, display, and control store occupancy in real-time to instill confidence in shoppers and safely reopen your stores. Analyze historical occupancy rate trends for your locations. Check if locations are underutilized or overcrowded, and verify compliance with specified occupancy limits. Get complete visibility into how shoppers move through the various areas of your store as part of their journey. Segment shoppers by demographics, purchase activity, and much more. -
22
Araya Visitor Analytics
Araya
Visitor analytics for the physical world. Gain Insights into the movement of people inside your physical spaces. Improve business efficiency by understanding your visitor behavior, optimize operations, reduce overhead costs and opportunity losses. For retailers, shopping malls and event companies. We Combine 3D Stereotype Vision + Wifi Analytics to provide industry leading 98% counting accuracy rate due to stereo vision technology and state of the art tracking algorithms. Ready to consume Data Analytics that are built by collecting data over several IOT devices. We have successfully helped 100’s of Retailers across Middle East and Dubai in adapting Footfall, People Counter and WiFi Enabled Solutions. Our People counting solution in Dubai comes with robust reporting analytics. -
23
Density
Density
The standard platform for counting people. Safely reopen your building with Density's anonymous, real-time occupancy system. Density is anonymous by design. Unlike other systems, Density is anonymous at source. We can't fingerprint or track you if we wanted to.Starting Price: $895 -
24
Sightcorp
Sightcorp
Get real-time shopper insights. Measure customer satisfaction. Get to know who your converted customers are. Our Face Analysis Technology is empowering brick-and-mortar businesses with real-time, anonymous shoppers’ insights to help you optimize customer experiences and day-to-day retail operations. Check out our recommended products. Create smarter in-store experiences that maximize engagement and customer satisfaction. We all want to boost customer engagement because an engaged customer is a return customer. Our software provides you real-time insights into your shoppers’ demographic profile, interest, and behavior. Get to know who your converted customers are, optimize everything, from shelf-level displays to store layout based on customers’ behavior. Are you reaching your target audience? Our software can help you get answers to these questions. -
25
AXIS People Counter
Axis Communications
AXIS People Counter offers a cost-effective way to count your visitors, enabling you to analyze your visitor trends and make informed decisions that can drive business growth. From retail stores and public buildings to airports and train stations, this application is ideal for any indoor location where people counting is of interest. Whether you want to evaluate the impact of promotional efforts, enhance visitor experience or reduce costs by optimizing budgets, AXIS People Counter delivers actionable insight. With reliable two-way counting of people in both directions simultaneously you can quickly analyze visitor flow and identify peak visitor times. Direct access to real-time counting data can help you make informed decisions like planning and allocating staff more effectively to increase operational efficiency. Furthermore, its open protocol allows the data to be integrated into third-party business intelligence applications. -
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PlaceIQ
Precisely
Location Intelligence, expertly delivered. Ten years ago, PlaceIQ invented location intelligence for the marketing and media space. Today, we are the leading data and technology company that helps businesses leverage location-based insights to connect with and understand audiences. Leverage location data to execute on audience strategies with proven results. Measure foot traffic patterns to determine what’s driving real-world visits. Analyze movement patterns to uncover market insights and inform complex decisions. Access the highest quality location data by subscribing to a data license. -
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VergeSense
VergeSense
Let data be your guide. The VergeSense analytics platform gives workplace leaders the power to measure all aspects of office space. Make informed decisions to prepare for the new employee experience while saving millions in real estate costs. Workplace analytics platform powered by deep-learning sensors. VergeSense workplace analytics are powered by deep-learning sensors that count people across the office. Understand usage and occupancy of buildings, floors, seating areas, conference rooms, all the way down to individual desks. Last year's occupancy benchmarks are no longer relevant to today's workplace. Ready your office with the data you’ll need to build the most productive and safe environment for your team. Answer questions like: How many employees are coming into the office? How frequently and on what days? What spaces do they use and when? What desks are being used, and which can be reassigned? -
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Flame Analytics
Flame Analytics
Flame Analytics is the leading BigData and AI platform that helps transform and make physical spaces smarter with its omnichannel digital marketing and analytics tools. Flame helps you to transform physical spaces thanks to the power of BigData and AI. We use standard and plug and play hardware to build bridges between the online and physical world offering powerful analytics and marketing tools. The real change begins here. It brings energy to your physical spaces, creating unique and memorable experiences. Discover how your customers behave and measure the performance of your physical spaces thanks to the most powerful and comprehensive analytics platform. Establish communication channels with your clients and visitors in physical spaces thanks to onboarding tools such as Guest WiFi and Mobile Apps. Create audiences based on your customers´ behavior and send them personalized digital campaigns based on location. Boost customer experience like never before. -
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Numina
Numina
Numina measures all kinds of curb-level activity. Anonymously and in aggregate, Numina delivers the volume counts, paths, and traffic behaviors of travelers and objects in streets. To understand granular traffic safety, environmental conditions, and operational metrics in streets. To build a data utility that turns streets into a developer platform. Numina was designed to protect privacy as a foundational principle. Our sensors use onboard computing to pre-process and then erase imagery, resulting in datasets that are anonymous and secure. Numina is the only computer vision sensor solution purpose-built for streets and designed from Day 1 to provide Intelligence without Surveillance. Everyone wants more livable places, but few agree on how to get there. There are many ideas about how to improve our neighborhoods. We seek to help cities get to the right answer, faster and more equitably, with a data-driven approach. -
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Flonomics
Flonomics
Apply Flonomics data analytics to better understand your brick & mortar location. Our 98% accurate IoT people counting technology analyses traffic flow, visitor occupancy, entry point monitoring and much more to help you turn insights into actions. It's important to utilize our information tool to better understand what's happening inside your organization. It’s time to level the playing field. We’ve taken metrics previously reserved for online retailers and unleashed them for the offline world. We’ve built a dashboard that quickly shows you the information you need, on any device. 100% web-based, secure and accessible anywhere 24/7. Our 98% verifiably accurate shopper counting system gives retailers the confidence to turn data into action. Accurate, reliable & easily installed, our sensors gather the data you need to know exactly how each of your stores are performing.
