
Add video effects in iMovie on Mac
iMovie includes an array of filters you can use to modify the appearance of clips and photos. For example, you can apply a sepia filter to a clip to make it look like old film footage.
In addition, iMovie includes the following preset effect combinations that make it easy to add complex transitions to your movie:
- Fade to: The “Fade to” effects create a transition from a normal clip appearance to a black-and-white, sepia, or dreamlike appearance. 
- Flash and Freeze Frame: Flash and Freeze Frame inserts a transition to white, and then fades in a freeze frame while simultaneously applying the Ken Burns effect. 
Add a filter to a clip
- In the iMovie app  on your Mac, select a clip or range in the browser or the timeline. on your Mac, select a clip or range in the browser or the timeline.
- To show the effects controls, click the Clip Filter and Audio Effects button.  
- Click the Clip Filter button, and then click the filter you want to apply to the clip.  
- To adjust the strength of the filter, drag the slider next to the filter name left or right. 
To remove a filter, select the clip or range with the filter, click the Clip Filter button, and click None.
Add a “Fade to” effect
- In the iMovie app  on your Mac, do one of the following: on your Mac, do one of the following:- Select a clip in the timeline that you want to add the fade effect to, and then position the playhead where you want the effect to begin. 
- Select a range in the timeline that you want to add the fade effect to. - Note: If you select a range, make sure to leave frames before and after the effect to account for the transitions added at the beginning and end of the effect. 
 
- Choose Modify > Fade to, and choose an effect from the submenu. - If you selected a whole clip, a fade transition appears at the position of the playhead, and the remaining portion of the clip has the effect applied to it. For example, when you play back a clip that has the Fade to Black and White effect applied, the color fades out at the transition, and the rest of the clip plays with a black-and-white effect. - If you selected a range, the effect fades in at the beginning of the range, then fades out at the end of the range. 
Add the Flash and Freeze Frame effect
- In the iMovie app  on your Mac, position the playhead in a clip in the timeline where you want to add the effect. on your Mac, position the playhead in a clip in the timeline where you want to add the effect.
- Choose Modify > Flash and Freeze Frame. - When you play back the clip, it plays forward normally and then fades to white, and the frame at the position of the playhead becomes a freeze frame. The Ken Burns effect is applied to the freeze frame—with a “zoom out.” At the end of the freeze frame, playback continues normally. You can modify the Ken Burns effect after it’s applied.