insertion point
The insertion point is a blinking vertical line or I-beam in text that indicates where the next character you type will appear.
To place the insertion point in text, do one of the following:
- In a table cell: Click the cell to select it, then click where you want to start typing. 
- In a text box: Click the text box. If the object already contains text, click once to select the object, then click again in the text where you want to place the insertion point. 
- In a shape: Double-click the shape. If the object contains text, a word is selected; click again where you want to place the insertion point. 
After you place the insertion point, you can use the arrow keys to move it.