Olympic gold medalist Noah Lyles launches exclusive Adidas capsule collection in collaboration with Crunchyroll

Olympic Gold medalist and world champion sprinter Noah Lyles has joined forces with anime streaming platform Crunchyroll and sportswear giant Adidas to produce a limited-edition anime-themed capsule collection. Launched on September 18, 2025, the collection was timed with Lyles competing at the World Athletics Championships in Tokyo. The collab blends Lyles' athletic talent with his love for anime, providing fans with an artistic style of the sport mixed with pop culture.The capsule collection, designed collaboratively by Lyles and Crunchyroll, features four key pieces:Inspired by Lyles' favorite anime shows, ranging from Dragon Ball, Tokyo Ghoul, and Fullmetal Alchemist, each piece reflects aspects of perseverance, strength, and transformation. The designs feature a dash of Lyles' signature red and are meant to capture the energy and spirit of anime heroes. Render the visual element of the collection, but it also offers comfort and performance, functional athletic wear with attention-grabbing designs.The Crunchyroll x Noah Lyles x Adidas collection is available exclusively on the Crunchyroll Store in the United States. The direct purchase option makes the items available to the general public through the store’s website, appealing to both cosplayers and sports fans. The collaboration represents a major milestone in connecting the anime and athletic universes, which allows fans to showcase their passions through apparel.Also Read: Noah Lyles and Sha’Carri Richardson spark outrage over low pay at World ChampionshipsNoah Lyles, in an interview, mentioned that this collaboration is about more than just clothing. It embodies the cultural significance of anime and its power to uplift the human spirit in every demographic and aspect of life. By connecting his identity as an athlete with anime, he said he was able to reach fans on a new level, one that is creative, encourages them to pursue their passions, and inspires them to shine both on and off the track.Industry experts and critics say that the partnership is part of a trend in which stars expand their business interests outside the world of sports by teaming up with pop culture brands. Lyles and Adidas' move to go with anime as the aesthetic for his skins not only wins over a younger, global audience, but it also sets each of them up well for more lucrative collaborations down the line in the sports fashion category.