Intelligent Insights. Bold Decisions. We are 2CV, the award-winning, global market research agency. For over 30 years, we’ve helped our clients.
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A big thank you to the Greenbook team for hosting such a brilliant IIEX.AI conference...and such fun to be presenting with the engaging, talented Adiba Khan. 🙏 It was a real privilege to be part of the conversation and connect with so many sharp, forward-thinking people shaping the future of insight and innovation. #2CV #IntelligentInsights #BoldDecisions
Stay connected with 2CV on WhatsApp! Miss a LinkedIn post? You can catch up on our new WhatsApp channel. A new and easy way to stay up to date on our latest news. Join us at: https://lnkd.in/eP4NwNjf #IntelligentInsights #BoldDecisions #Channel #DontHaveToMissAnything #LatestNews
Today, Rachel will be speaking at IIEX.AI 2025 together with Adiba Khan from Haleon. Greenbook's flagship event at the crossroads of AI, insights, and innovation. Their session, Communicating AI: The human side of adoption, will dive into how behavioural science can foster trust, ease resistance, and align teams as AI transforms the way we work. Stay tuned for more. #Event #Speaking #AI #Insights #IntelligentInsights #BoldDecisions #Communication #HumanSide
🚨 It all begins tomorrow — IIEX.AI is here! #IIEXAI kicks off tomorrow, and this is your chance to see the tools, strategies, and innovations that are transforming the insights industry. 🔥 Why you can’t miss this: ‣ AI that delivers results — see how leading companies are scaling insights faster than ever. ‣ No hype, just real impact — learn what’s actually working in AI-powered research today. ‣ Actionable next steps — leave with tools, frameworks, and fresh ideas you can put to work immediately. Seats are filling fast. Don’t get left behind! → https://hubs.ly/Q03bW6zZ0
Whether it's a product, service, or brand, you need confidence before going to market. We test, shape, and refine your offer with evidence at every step. ➖ Testing or refining your product pre-launch ➖ Getting your price positioning right ➖ Optimising your product placement in-store or digitally ➖ Understanding the user experience #Positioning #IntelligentInsights #BoldDecisions #Testing #Refining #Price #Understanding #UserExperience #Optimising
Abigail and Emily had a brilliant time at the World Sight Day event on Friday, hosted by Owais Niaz and the team at Vision Ability CIC. Through stories, presentations, dance and song, the event was a beautiful celebration of inclusion, awareness and accessible innovation. Abigail and Emily loved meeting everyone who came along to chat. A big thank you to those who shared feedback through our accessible survey. #WorldSightDay #Accessibility #Inclusion #IntelligentInsights #BoldDecisions
Fun times for Keith at the MRS B2B Network event, sharing experiences, stories, and plenty of B2B inspiration! #IntelligentInsights #BoldDecisions #Event #Speaking #B2B
Global Board Director & Group Research Director at 2CV. London. Los Angeles. San Francisco. Singapore.
Well that was fun! Thank you to the MRS B2B Network for inviting me to take a trip down memory lane and share my experiences across my career - hope to see many more B2C colleagues consider the very many upsides to B2B. I hope everyone that attended enjoyed the 2CV branded picture session! 😆 Thanks a million to Amy Middleton for arranging the event, and RONIN International for hosting us in their space. Big props go to Rachael Fraser, Tracey Croft (née Nolan) CMRS and Neil Cantle for contributing brilliantly to the event. P.S: all of the team members on the committee for the steering group are doing stellar work at increasing visibility and representation in this space, great plaudits should go to them too 👏
In a changing world, we help you decode change by turning complexity into intelligent insights, uncovering the human story, and helping brands make bold moves with confidence. How we do it: ➖ Market sizing reveals where growth is happening now and where it’s heading. ➖ Segmentation pinpoints who matters most and what they need. ➖ Market assessment highlights where momentum is building. ➖ Decision-mapping shows what drives value — and what blocks it. ➖ And if you go to market through partners, we reveal how well those channels are really working. Because the better you understand what’s shifting, the better equipped you are to seize opportunities. #Positioning #BetterUnderstanding #IntelligentInsights #BoldDecisions #ChangingWorld
This time last week, we shared some of our findings around Gen Z media and content habits before welcoming up some amazing young women for a live Ask Me Anything panel. Thanks to Branded for having us a part of it, and thank you to all the parents who allowed their children to come up to share what it’s like being a Gen Z in today’s world. If you would like to know more about Gen Z in today's world and our findings, stay tuned, as a webinar will be coming your way. #AllThatMatters #Event #GenZ #Findings #IntelligentInsights #BoldDecisions #MediaandContent
After years of exploring shopper journeys, Keith C. shares how he transitioned into the complex, relationship-driven world of B2B research at the MRS "Transitioning From Consumer Research to B2B" event this Thursday, 9th October. Discover what shifts when your audience becomes a buying committee, how methodologies evolve, and why B2B insight can be some of the most rewarding work in our industry. More information on the event: https://lnkd.in/e64rXTHz #Event #MRS #B2B #IntelligentInsights #BoldDecisions #Speaking
Delighted to share that our research for Transport for London on women’s safety has been shortlisted for the MRS Cultural Insights Awards 2025. This has been a two-year programme of research that captured the lived experiences of women and young girls travelling in London. Importantly, it has helped make the case for action and funding to reduce incidents, increase confidence, and use of public transport. We are so proud of this work and thrilled it's been recognised by the MRS. Can’t wait for the awards night! #Shortlisted #Awards #Transport #IntelligentInsights #BoldDecisions #ThankYou