ASOS.com

✨💬 “I care deeply about building inclusive teams, delivering meaningful change, and making a positive impact—both at ASOS and in the community.”   From a family of Project Managers (Christmas can get interesting 👀) our Senior Solutions Lead Ashleigh Fisher is Chartered Manager, a graduate of our Greatness Programme and a proud member of our Parents + Carers community ❤️   Find out more about her below ⬇️   #InsideASOS

First aid is important, so is mental health first aid. That's why this World Mental Health Day we wanted to spotlight our Reach Out Reps 💚   Our Reach Out Reps are a team of over 50 ASOSers across the business who are trained at either Mental Health First Aid or Mental Health Aware level.   There's lots of ways we've made it easy for our ASOSers to spot a Rep: 💚 All Reps have a green lanyard 📸 Their Teams photos are black and white with a 'reach out to me' banner across it ✉️ ASOSers in need can also drop the community an email, where one of our Reps will get back to them for a confidential chat    We've also got access to Unum Help@Hand, our all-in-one wellbeing app that offers a range of high quality health and wellbeing services – from mental health support and GP access to lifestyle guidance, it’s here to help our ASOSers feel their best.   #WorldMentalHealthDay #InsideASOS

We've teamed up with IndustriALL Global Union and the International Transport Workers’ Federation (ITF) to protect garment and transport workers alike 🌍   From ensuring trade union access, to performing human rights due diligence and handling worker grievances, together, these landmark agreements are raising the bar on what trade unions and progressive businesses can do when they come together for change.   #InsideASOS

ASOS has introduced ASOS Live, a dynamic, creator-led video shopping experience that seamlessly blends inspiration, discovery, and commerce, all within the ASOS app. ASOS Live allows customers to watch live or on-demand content, shop instantly while viewing and engage with creators. Whether it’s decoding denim in “Top 3 Jean Styles Every Wardrobe Needs” or mastering skincare in “7 Quick Steps to Glass Skin”, ASOS Live is interactive, visual, and creator-driven. This launch marks a key step in ASOS’ strategy to deliver more inspirational shopping experiences and build deeper connections with its customers. By blending content and commerce, ASOS is evolving into a video-led fashion destination that inspires, engages, and connects. Available now on the ASOS app, tune in, shop, and be inspired. #InsideASOS

"Discovering product design at university opened up a whole new world for me."   Nabil's our Senior Product Designer. From founding a small fashion brand during the pandemic, to designing exciting ways for our customers to search on the ASOS app.   Hear what he's saying about working at ASOS ✨   #InsideASOS

For the very first time, ASOS.com has achieved Champion Level in the ZDHC Brands to Zero Programme — the highest recognition for leadership in sustainable chemical management. 🎉 As one of the world’s leading fashion platforms, ASOS proves that speed and style can go hand-in-hand with responsibility by: 👗 Embedding safer chemical practices across its global, fast-moving supply chain. 🌍 Driving industry collaboration to raise the bar in transparency. ♻️ Turning sustainability commitments into measurable action. 👏 Congratulations to the ASOS team for reaching Champion status in 2025 — your leadership demonstrates how fashion can be bold, inclusive, and sustainable. 🔗 Check out the 2025 Brands to Zero Report (https://lnkd.in/e7Skcbd4) and browse this year’s Champion Brands(https://lnkd.in/eJA9AG23).

New brand alert 🚨   ASOS has become the first UK & European wholesaler to launch the globally renowned Australian fashion brand I.AM.GIA.   Available to shop now, the collection on ASOS features standout pieces across evening dresses, denim, and separates, including the viral Blare Collection in seven colourways and statement looks from the Gia Glam capsule.   I.AM.GIA launches alongside its sister brand Tiger Mist, strengthening ASOS’s Australian brand portfolio, which already includes brands such as Princess Polly, VRG Girl and Lioness.   Shazmeen Malik, Brands Director at ASOS said: “I.AM.GIA is a brand we’ve admired for a long time, so we’re thrilled to be their first UK and European wholesaler. Its fearless aesthetic and cult appeal make it a natural fit for our customers and we can’t wait to see how they respond to this collection.” #InsideASOS

At ASOS, everything starts with our customers. From the clothes we design and curate, to the way we inspire fashion-lovers around the world, our focus is on creating experiences that are seamless, engaging and personal.    That’s why we’re excited to welcome Ben Blake as our new EVP, Customer & Commercial. This newly created role brings together Global Commercial & Trading, Customer, ASOS Media Group (AMG), and Customer Care, uniting the teams that shape the entire end-to-end journey. It’s an exciting step forward in how we connect our brand, our partners and our customers in one cohesive experience. Ben joins us with deep experience from Expedia Group, OVO Energy and World of Books, where he’s led commercial and customer teams through periods of transformation and growth. His leadership will help us sharpen our customer proposition, strengthen our brand, and deliver sustainable, profitable growth.   Welcome to ASOS, Ben. #InsideASOS 

Exciting news 🎉   Topshop and Topman are thrilled to announce the expansion of their physical retail presence in the UK, partnering with leading department store John Lewis & Partners. Launching in February 2026, Topshop will be available in 32 John Lewis stores nationwide, with Topman available in 6 stores.   Shoppers can expect a curated selection of Topshop’s most-loved pieces, including cult denim styles, statement jackets, and trend-led wardrobe staples. Topman will offer a focused edit of modern menswear essentials, from tailored outerwear to everyday basics, designed to elevate any look.   “We’re excited to partner with John Lewis, a trusted name in British retail, to bring Topshop and Topman to high streets across the country,” said Michelle Wilson, Managing Director at Topshop. “This partnership is a key step in our mission to bring the best of fashion to everyone, engaging with shoppers in real life and delivering the style and quality they expect from our brands.”

Nothing like some pick and mix for a post lunch pick me up 🍬   #InsideASOS