Assembly Europe

What does "winning the cart" look like for UK retail success? "The winners won’t just be those with the biggest budgets but those who can deploy them effectively," writes The Drum's Jenni Baker. That’s where demand-led budgeting comes in. Powered by AI, it allows marketers to strategically scale up or pull back, ensuring they stay present from discovery through to decision. As Dan Roberts, Global VP of Search at Assembly, put it: "You don’t just react to demand. You use AI to anticipate, influence, and capture it." Read more at https://lnkd.in/eKsVHfzT #RetailMedia #SearchMarketing #AI #AssemblyGlobal

All Plans on Deck with P&O Ferries. This new campaign is making waves across the UK! To reintroduce ferry travel to a new generation of spontaneous explorers, we teamed up with P&O Ferries to launch a culture-first #campaign across the UK — combining creative #media, real-world #experiences, and a dose of comedy. From a vibrant mural takeover in Shoreditch to a co-created mini-series with Channel 4, we’re sparking curiosity and driving reappraisal among #Zillennial travelers. Brand ambassadors are onsite every Saturday with playful postcards and exclusive travel discounts — bringing coastal energy to the heart of East London. Swing by, snap a pic, and tag P&O Ferries and Assembly Global to share the love — and check out the mini-series now on YouTube to see comedians Louise Young and Hayley Morris take on spontaneous day trips with nothing but a ferry ticket: https://lnkd.in/e3ftzRXF This is performance storytelling in action — full of media firsts, cultural relevance, and creativity that connects. DP World Stagwell Stagwell Brand Performance Network Assembly Europe Evolve Grand Visual Global Street Art Channel 4 #POFerries #AssemblyEurope #BrandActivation #ExperientialMarketing #OmnichannelMedia #Shoreditch #ZillennialEngagement

It is observed that clients that integrate GA with Google Ads/ GMP tools they will expect to see up to 23% increase in conversions and 10% reduction in cost per conversion. With Google transforming Google Analytics to be a best in class analytics and cross-channel measurement tool it is imperative for all teams to understand how GA can help make accurate media investment decisions across all channels. This is all powered by cutting edge AI that delivers predictive and actionable insights. Google Analytics is  working on native integrations with popular advertising platforms, such as  TikTok, Pinterest, Snap and Reddit to enhance cross channel measurement  capabilities across Google and non-Google media.  These integrations will support the ability to seamlessly onboard campaign performance and delivery data, like cost and impressions for better performance analysis, and expand attribution to support view-through conversions and engaged-view conversions across google and non-google platforms – powered by a Trusted Execution Environment (TEE) to keep data secure and private. These features will roll out on a partner by partner and feature by feature basis over the coming quarters.  Off the back of these integrations there is a cross-channel budgeting tool coming to  Google Analytics allowing you to monitor budget pacing  and projected performance across all channels. This is in alpha at the moment and is currently being tested, but having all channels in one place to maximise performance with projections will be a great addition to GA. The other big focus is for Google Analytics to be the cross-channel orchestration hub, and  significant improvements are on the horizon for the Google Analytics audience sharing process. These changes will enable seamless cross-channel activation of Google Analytics audiences for your customers: Google is exploring building native integrations allowing you to export and activate your GA audiences directly in other platforms. So there we have it. Google Analytics really is becoming a true cross channel measurement tool. Assembly Europe #AssemblyEurope #FindChangeGrow