Brand Scotland

Have you ever heard of a bothy? Tucked away in some of the UK’s most remote landscapes, a bothy is a simple shelter or cottage, usually left unlocked and free for anyone to use. 🏴Many are hidden away in the Scottish Highlands and Islands and were once working buildings that fell into disrepair. The Mountain Bothies Association restores and maintains these shelters, ensuring they continue to provide refuge for hillwalkers and adventurers 🙂. Varying in size and layout, some have sleeping areas, a small kitchen, a fireplace and access to fresh water nearby. No two are the same and it’s best to arrive prepared and expect very little - which is all part of the fun! So… what do you think? Fancy an adventure and spending a night in a Scottish bothy? ⛰️ 1. 📷IG/mywildscotland 2. 📷IG/simonhird 3. 📷IG/with.patrick 4. 📷 IG/thenorthernbushpig #Scotland #Bothy #Adventure

❄️ Today marks the start of the XXV Winter Olympic Games - Milano Cortina 2026. From curling, to freestyle skiing, to figure skating, and cross‑country skiing, we’re cheering on all the athletes taking part. And look out for 18 athletes from Scotland representing team GB 👀. #WinterOlympics

❄️ Today marks the start of the XXV Winter Olympic Games - Milano Cortina 2026. From curling, to freestyle skiing, to figure skating, and cross‑country skiing, we’re cheering on all the athletes taking part. And look out for 18 athletes from Scotland representing team GB 👀. 📷 Team GB #WinterOlympics

Scotland's creativity continues to shine through in its music and Rachel White is a perfect reflection of that✨. A pop artist from Edinburgh, Rachel is pure passion and joyfulness! Her new song 'Man Overboard!' is out now and we’re loving it 🎧. 📹IG/thisisrachelwhite_ #Scotland #PopArtist #ScottishArtist

💡 Have you heard about Wordsmith AI? This Scottish AI platform has surged to a £75m valuation in just 18 months! It credits this rapid rise to attracting and retaining home-grown tech talent, while supercharging Scotland’s AI ambitions. Built for the global community, Wordsmith AI automates and streamlines legal operations - serving as air traffic control for legal teams. Integrating with your existing tools, the platform cuts deal cycles by accelerating contract review and redlining, automates repetitive queries through legal knowledge management, and managing document drafting, research, and more. And with a steady stream of graduates emerging from Scotland’s world‑class digital tech courses, it benefits from a homegrown pool of skilled talent. Wordsmith AI is a great example of Scotland positioning itself as a powerful player in the future of AI . You can read more about Wordsmith AI in the full Guardian article - created as part of a paid-for partnership with Guardian Labs 👉 https://bit.ly/3Mjw17q #Scotland #AI

Did you know Scotland’s land, seas and skies are home to over 90,000 species? From playful otters to soaring sea eagles, these are just a few of the creatures that make Scotland special. We're working for a future where nature truly thrives - but we’re facing a climate and nature emergency, with 1 in 9 species in Scotland at risk of extinction. Every one of us has a part to play in protecting and restoring Scotland’s natural environment, before important species are lost forever💚🌿. 1.📷IG/the_23rd_pixel 2.📷IG/climber_with_a_camera 3.📷IG/alastairmarshphotography 4.📷IG/henleyspiers 5.📷IG/Inicodormoy 6.📷IG/tomjohnelliswild #Scotland #WildLife #ScottishWildlife

Great news from Brave New Spirits Ltd. and 43 Scottish companies who attended Expo 2025 Osaka. From offshore wind to gaming and health tech - Scotland Day showcase events reported £23 million in sales through immediate export orders as well as forecast sales over the next three years 👏 . #EXPO2025

It’s LGBT+ History Month - a chance to celebrate the incredible impact LGBT+ people have had on Scotland 🏴. This year’s theme, Science and Innovation, highlights LGBT+ pioneers who have helped shape our world. Like James Barry - a Scottish‑educated surgeon behind one of the first successful C‑sections, and Caroline McIntosh - a biomedical scientist championing inclusion in STEM💙. Celebrating their stories reminds us that LGBT+ people have always been central to Scotland’s history, progress and equality 🏳️🌈. 📷IG/apesara #LGBTHistoryMonth #LGBT #Scotland

The Highland Soap Co Ltd. is a family‑run business based in the heart of the Scottish Highlands, with nature at the centre of everything they do. From soaps to skincare, every product is handmade in their workshop overlooking Ben Nevis 👀, the source of inspiration for their beautiful range! Their soaps are made using a centuries‑old traditional process, with each batch taking around four weeks to cure. Made with organic and natural ingredients, they’re perfect for keeping your skin soft, moisturised and hydrated. Sustainability plays a huge part in their ethos, with all of their packaging being fully recyclable. Bottles, jars and lids are made from post‑consumer recycled materials and any products can be refilled in‑store or using their 1L glass refill bottles 🙌. High‑quality, ethical skincare inspired by the Scottish Highlands 💙. #ScottishBusiness #Scotland #FamilyBusiness

Hi, it’s Laurie up in Shetland! On Tuesday we celebrated Up Helly Aa in Lerwick, and the whole town was buzzing. 🔥 The day began with the Guizer Jarl and his squad leading the morning procession alongside their stunning galley. Crowds braved the cold to admire the Viking suits, read the satirical Bill, and soak up the festival atmosphere. From January to March, Shetland’s famous fire festivals brighten our long winter nights. Since 1876, the torchlit procession has grown to 1,000 torchbearers - one of the most spectacular sights you’ll ever see. As the streetlights go dark and the torches flare to life, Lerwick glows with fiery magic. After the galley burn, the celebrations carry on with music, dancing, food, and the odd dram. Up Helly Aa is Shetland’s ultimate celebration of heritage, community, and pure firelit joy✨. AD. 📽️IG/shetlandwithlaurie #UpHellyAa #Scotland #Shetland