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About us

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World. Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives. With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past. As a leading FTSE company, our operations span three key regions: 🌍 United States of America 🌍 Americas & Europe (AME) 🌍 Asia Pacific, Middle East & Africa (APMEA) Together, we are building A Better Tomorrow™. * Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive. **Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html † Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

Industry
Manufacturing
Company size
10,001+ employees
Headquarters
London
Type
Public Company
Founded
1902
Specialties
Tobacco, Supply Chain Management, Marketing, Corporate and Regulatory Affairs, Careers, FMCG, Agricultural operations, Research & Development, and Tobacco Harm Reduction

Locations

Employees at BAT

Updates

  • View organization page for BAT

    1,835,346 followers

    BAT’s Half Year 2025 Results were published today. 🎥 Watch a replay of the webcast here: https://ow.ly/3nZo50WxVJS. We continue to make strong progress in delivering a sustainable, multi-category transformation. We are on track to deliver our Full Year guidance, having delivered H1 results slightly ahead of expectations*. Hear directly from our Chief Executive, Tadeu Marroco, and Chief Financial Officer, Soraya Benchikh, as they share key highlights in the video below. #BAT #HalfYearResults #Transformation #InvestorRelations #HYR25 *Forward-looking statements involve risk and uncertainties, and undue reliance should not be placed on such statements. Please refer to the Forward-looking statements and other matters section on page 43 of the half year report: https://lnkd.in/ebe7c7X7 for additional information regarding the variables that may affect BAT’s future performance.

  • View organization page for BAT

    1,835,346 followers

    The Smokeless Word: Season Recap is out now! 📺 Watch the key moments from the series so far below. Catch up on the most thought-provoking moments from the first three episodes of The Smokeless Word, a series designed to challenge assumptions and spark meaningful conversations around transformation, innovation, and public health. Here’s what you’ll discover: ● Rory Sutherland shares fresh thinking on vaping, his personal journey, and why sometimes the best thing government can do is get out of the way. ● Valerie Mras explores purpose led innovation and how to build a culture of curiosity. ● Reem Ibrahim delves into the crucial debate of popularity versus evidence in policymaking and the influence of pressure groups. 🎥 Missed an episode? Watch the full video series here: https://lnkd.in/e7zMCGeM. #TheSmokelessWord #BAT #Omni

  • View organization page for BAT

    1,835,346 followers

    In the decade since Smokeless Products have become widely accessible, cigarette consumption per year has decreased by approximately 20%, to the current 4.7 trillion consumed cigarettes per year. To sustain this rate of reduction, governments and public health bodies worldwide should collectively adopt effective and responsible tobacco control measures, along with Tobacco Harm Reduction (THR). The science behind THR must be accessible. That’s why we developed Omni™, a resource specifically designed for policymakers, public health experts, and scientists who want to engage with the data rather than the noise. What does Omni™ offer? ✅ The science behind our reduced-risk profile products. ✅ How innovation enables THR. ✅ The role of THR policies and consumer choice in decreasing the future incidence of smoking-related diseases. Review the evidence today. Download Omni™: https://ow.ly/jpRQ50WzRL4 #Omni #SmokelessWorld

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  • View organization page for BAT

    1,835,346 followers

    Meet Brooke, a Global Graduate from Ohio, USA, whose journey with BAT has been marked by growth, connection, and proud achievements. A key highlight for Brooke was participating in the Grad Academy, a two-week programme designed to accelerate the development of Global Graduates from across our markets. The first week takes place virtually, while the second brings everyone together in London. The Grad Academy itself is an immersive experience, combining business simulations, leadership development sessions, and functional deep dives - not only deepening our graduates’ understanding of BAT’s global strategy but also laying the foundation for their growth as future leaders. Brooke shares how invaluable this experience was for her personal growth and networking, as she connected with peers from across the world, gaining new perspectives and learning opportunities. Ready to grow your career within a truly global organisation?👉 https://careers.bat.com #GlobalGrads #GradAcademy #TomorrowCantWait

  • View organization page for BAT

    1,835,346 followers

    Oral nicotine pouches are one of the smokeless product types that underpin our efforts to Build a Smokeless World. Nicotine pouches consist of a cellulose-based filler with high-purity nicotine and flavours wrapped in fleece. The simplicity of the products results in generally lower risk profile for nicotine pouches when compared to other smokeless tobacco and nicotine products. Notably, they contain significantly fewer harmful chemicals than found in cigarette smoke. Backed by science, nicotine pouches offer a smokeless alternative with a reduced risk profile as compared to combustible cigarettes for adult smokers who would otherwise choose to continue to smoke. Nicotine pouches are a promising tool for Tobacco Harm Reduction. At the @Global Forum on Nicotine 2025 in Warsaw, Dr Christopher Junker, said: “It is in everyone's interest to reduce the health impacts associated with smoking cigarettes. The science behind nicotine pouches is clear: oral nicotine pouches are on the lower end of the risk continuum of Smokeless Products. That’s why adult smokers should have access to accurate information regarding their risk in comparison to smoking, enabling them to make an informed decision about switching.” #tobaccoharmreduction #abettertomorrow *This content is not intended as a piece of promotional material for any products, notably in the U.S. where certain claims are subject to FDA clearance. This update aims to provide an overview of the scientific evidence supporting our smokeless products and is not aimed at a specific market.

  • View organization page for BAT

    1,835,346 followers

    We are pleased to announce the publication of our Half Year 2025 Results. You can access the full half year report here: https://ow.ly/q6iV50WwNbL. We invite you to join our Chief Executive, Tadeu Marroco, and Chief Financial Officer, Soraya Benchikh, for a live webcast at 9:30am BST today. 🔗 Register here: https://ow.ly/lFHM50WwNbM. BAT continues to make strong progress in delivering a sustainable, multi-category transformation. We’re advancing towards our vision of becoming a predominantly smokeless business by 2035*. Take a look at the key highlights below ⬇️ #BAT #HalfYearResults #Transformation #InvestorRelations #HYR25 * Forward-looking statements involve risk and uncertainties, and undue reliance should not be placed on such statements. Please refer to the Forward-looking statements and other matters section on page 43 of the half year report: https://ow.ly/q6iV50WwNbL for additional information regarding the variables that may affect BAT’s future performance.

  • View organization page for BAT

    1,835,346 followers

    Are you a scientist, regulator, researcher or public health expert? Omni™ is designed to support professionals like you with evidence-based strategies, case studies, and actionable insights to drive Tobacco Harm Reduction (THR). From Sweden’s smoke-free success to innovative policies in Japan, Omni™ provides the actionable insights and tools you need to make informed decisions to drive impactful change and transform public health. The future of THR is here. Join those already leveraging Omni™ to shape A Better Tomorrow™. Download Omni™ today: https://ow.ly/KzHf50WwLFH #Omni #SmokelessWorld

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  • View organization page for BAT

    1,835,346 followers

    The best career path isn’t always a straight line, in fact, more often than not, careers are squiggly! This was the message at the heart of our latest Link & Learn session, where we had the pleasure of welcoming Helen Tupper, CEO of Amazing If and best-selling author. In today’s fast-changing world, Helen invited us to rethink how we approach career development and shared the five essential skills to succeed in a squiggly career: strengths, values, confidence, networks, and possibilities. 💡Top advice: “Run your own race. When we let go of competing and comparing, and start connecting with curiosity, everyone is much more able to succeed in their career.” At BAT, we’re committed to empowering our people to grow in the direction that’s right for them. From day one, you're supported to own your development and build the skills to thrive, now and in the future. Sessions like this are just one of the ways we bring that to life. Ready to shape a career as unique as you? Start here: https://ow.ly/icNX50WwxCA Thank you, Helen, for such an insightful session! #ABetterTomorrow #TomorrowCantWait #CareerDevelopment #LinkAndLearn

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  • View organization page for BAT

    1,835,346 followers

    𝗨𝗽𝗰𝗼𝗺𝗶𝗻𝗴: 𝗕𝗔𝗧 𝗛𝗮𝗹𝗳 𝗬𝗲𝗮𝗿 𝟮𝟬𝟮𝟱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 We will publish our Half Year 2025 Results on Thursday, 31 July at 7:00am BST. We invite you to join our Chief Executive, Tadeu Marroco, and Chief Financial Officer, Soraya Benchikh, for a live webcast at 9:30am BST on the same day. 🔗 Register your interest here: https://ow.ly/EfjM50WuxGp. #BAT #HalfYearResults #Transformation #InvestorRelations #HYR25

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Funding

BAT 1 total round

Last Round

Post IPO debt

US$ 1.7B

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