Cannes Lions International Festival of Creativity

Nothing beats a discounted holiday. When it came to boosting ticket sales, Mexico’s largest low-cost airline Volaris turned a simple behaviour into a seamless shopping experience. Passengers love taking in-flight wing photos, so Volaris decided to create promo codes using the registration number found on every airplane’s wing. No apps, no hassle, just entering the code and getting cheaper flights. Wing photos showed up on socials and showcased promo codes in plain sight – even on competitor airlines. The money-saving mechanic achieved a 98% conversion rate and led to a 21% increase in sales, with over 179,000 codes redeemed. All with zero ad budget. W1NG COD3S | Havas HOY, Mexico City | Volaris | 2025 🥉2 Bronze Lions 🎗️3 Shortlists Explore how Lion-winners have found creative ways to add value in the Cannes Lions Creativity Report, exclusively on The Work | lovethework.com

Congratulations to AXA for winning Creative Brand of the Year after taking home 13 Lions, including three Grands Prix – setting a new global standard for effective creativity. The top 10 included the following brands, in ranked order: Dove Vaseline Apple Indian Railways (IR) The HEINEKEN Company McDonald's Mercado Libre Penny IKEA See the full Cannes Lions Rankings Report 2025 to discover the brands and businesses that are driving creative excellence, exclusively on The Work | https://lnkd.in/ea5Zwrw7 

Work that drives progress, and protects what matters. Congratulations to AXA – Creative Brand of the Year 2025. The Cannes Lions Creativity Rankings Report indicates the work, brands and business that are driving results, so you can map yours against the best. Read the report now to discover the full rankings, exclusively on The Work | https://lnkd.in/e6gNUbuu

At Cannes Lions, creativity is everything. What will it mean to you? Join us at Cannes Lions 2026 and discover for yourself. Passes now live | https://lnkd.in/emYZ2Mr

The Cannes Lions Creativity Report 2025 reveals the themes and industry shifts that will set a new direction for the year ahead Track the rise of creative trends and approaches, including culture-jacking comebacks and playful brand experiences – and harness them in your own work, all year round. Download your key to creating better now, exclusively on The Work | https://lnkd.in/epMMwusG

What do the 2025 Grand Prix winners have in common? Find out in the Cannes Lions Creativity Report – and learn everything you need to recalibrate your creativity and set your own benchmark. Read the report now, exclusively on The Work – part of LIONS Intelligence | https://lnkd.in/epMMwusG

The Cannes Lions Creativity Report is your tool for understanding which Awards, sectors and countries were on the rise in 2025 – so you can turn data-based insights into actionable strategies for growth. This year’s Awards data showed that independent agencies are having their moment, proving you don’t have to be big to think big. Find out which countries climbed the ranks, and which regions are at the top of their game. Read the report now | https://lnkd.in/epMMwusG

Just landed – the Cannes Lions Creativity Report 2025. This report is your creative compass to guide you through the work, trends and winners that set the standard over the last year, so you know what to aim for. Recalibrate your creative output against the world’s best work – and navigate the year ahead with confidence. Available now, exclusively on The Work | https://lnkd.in/epMMwusG

Cannes Lions 2026 is in the making. Ready to be part of it? #CannesLions2026

LIONS Creative MBA, meet your new course leader. Suzanne Powers is one of the industry’s best strategic minds. She’s led powerhouse agencies in elevating powerhouse brands around the world, and now she’s keeping her skills in-house – leading All& on a journey of modern, seamless partnership. As the latest leader of the cMBA, Suzanne’s ready to share her expertise with you. Helping you tap into the thinking of Lion winners and Jury Presidents so you can create the best work of your career, and make it to the biggest stage yourself. She should know how, she’s been both. Get to know her here, and join us for today’s LIONS cMBA open day to meet her yourself | https://lnkd.in/e96TEucH