Committee of Advertising Practice

Read our latest pet food rulings, and learn how you can avoid being in the doghouse with your marketing. Dinner is served - bone appétit! https://lnkd.in/eyQpvi_m

Social responsibility in your Black Friday campaigns! From financial products to cosmetic surgery, make sure your ads play by the rules https://lnkd.in/eyMY2DyU

Your diamonds may be flawless – but is your copy? Get clarity on how to advertise laboratory-grown diamonds and ensure your messaging is crystal clear. https://lnkd.in/eK9WSA9M

BOO! Haha, got you. But have YOU got your head round advertising responsibly this Halloween and Firework Night??! https://lnkd.in/ehtBsNMU #halloween #5thnov #fireworknight #fireworks #regulation

It's Black History Month! Make sure you celebrate rather than mislead, harm or offend in your ads - https://lnkd.in/eK2Srstk

Stub it out! Tips for 'Stop Smoking' ads here - https://lnkd.in/eHaXkU8p

Offering sustainable cruising? As tempting as it is to shout about your green credentials, advertisers must tread carefully. Remember that before running your ad, you should hold adequate evidence to substantiate your environmental claims and avoid misleading or exaggerating the capability or performance of your product. Here we offer some guidance on how to chart a steady course with compliant, credible messaging that won’t leave your reputation stranded. https://lnkd.in/exRryiiz

Sustainable Aviation Fuel (SAF) aims to play a key role in helping to tackle climate change by significantly reducing flight carbon emissions. There are positive messages to be communicated with this concept, however there’s always a balance to be struck in ensuring that those messages don’t give a misleading impression of the environmental impacts of flights through its use. Here we’ll outline some key green claim requirements so you can get that balance right.  https://lnkd.in/eyxAS2Rn

Did you know if you want to make an “environmentally friendly” claim for greener homes, you would need to have robust full lifecycle analysis to support those claims? This Insight article provides advertisers with five seedlings to make sure their claims are CAP complaint.  https://lnkd.in/e_M8-bYk

Protecting Children Online: The Advertising Challenge In a rapidly evolving digital world, how can we protect children from harmful advertising content?   On 18 November, the ASA hosts our annual virtual industry summit – bringing together advertisers, platforms, regulators, policymakers and child safety advocates to: ✔ Examine risks and responsibilities in online advertising ✔ Explore how collaboration can build a safer digital environment for younger audiences   🎙 Featuring Rt Hon Baroness Nicky Morgan, Diala Sanbar Khlat MBE, Guy Parker, Rachel Barber-Mack, Suzy Ryder, David Miles – and more.   📅 18 Nov 2025 | 10:30–12:15 | Free virtual event 👉 Register now: https://lnkd.in/eas5cm-N