Creative Salon Worldwide

From Uber’s backseat celebrity scavenger hunt to TFL’s call for kindness and Cadbury’s heroic charm, this week’s work blends humour, humanity, and heart. Big ideas meet everyday emotion. Here's this week's lineup: 🚘 'Lost & Found' for Uber by Mother 🍬 'All Heroes. Not Zeros' for Cadbury UK by VCCP 🚂 'Be With Them Sooner' for Avanti West Coast by adam&eveDDB 🤳 'The Most Powerful iPhone Deserves The Best Network' for EE by Publicis Groupe 🏆 'Blimp Me' for Nationwide Building Society by Mother 🛒 'Works Every Time' for Sainsbury's by New Commercial Arts. 🚅 'Act Like a Friend' for Transport for London by VCCP #creativity #advertising #EE #consumerism #business #marketing

Well here's some levity amidst LinkedIn's relentless "aesthetic of wisdom" rubbish (thanks Andrew McLean) - a look at ads from when eating food and drinking drinks that rot your teeth and make you fat were FUN https://lnkd.in/eSM4s3Vp

Once upon a time, food and drink advertising was gloriously unhinged. 🧃 From Pizza Hut’s Gorbachev in Red Square to Nik Naks’ Alien chestburster, from Yorkie’s “It’s Not For Girls” to Cadbury UK’s Creme Egg “Twisted”, brands didn’t just sell snacks — they sold attitude, excess, and sheer creative audacity. As government restrictions tighten around less-healthy foods, it’s worth remembering that these campaigns were never just about calories. They were about culture — and the fearless imagination that made even a bar of chocolate feel iconic. Read the full feature by Jeremy Lee on Creative Salon — link in comments. #FoodAdvertising #CreativeHistory #BrandCulture #CreativeSalon

Using Screens To Hook An Audience// “Slightly unusually, we make ads and we make TV shows.” — Aidan McClure, Co-founder & Chief Creative Officer, Wonderhood Studios In an age of instant metrics, the conversation from Wonderhood and ITV isn’t about chasing clicks — it’s about creating things people feel. With Katie Rawcliffe, Head of Entertainment, Reality & Daytime at ITV, the focus shifts: shows, content, and creative that spark culture, not just conversion. Think authenticity over interruption. Emotional over ephemeral. This is how brands stop being noise, and start becoming part of something worth watching. Read full conversation on Creative Salon — link in comments. Scarlett Sherriff #BrandBuilding #ScreenCulture #CreativeLeadership #CreativeSalon

There’s something strangely nostalgic about the feeling of gum beneath paper-thin ballet pumps.” — Sophie Cullinane, Global Executive Creative Director, Gravity Road Sophie Cullinane never set out to follow the typical creative path — journalism, fashion, indie sleaze, and culture-led thinking all shaped her early years. Now at Gravity Road, she blends the poetic, the gritty, and the unexpected into work that slices through the noise: think AR wormies, a regenerative farming game for McCain Foods potatoes, and Booking.com for the unruly. She believes in weirdness, texture, headlines that punch, and letting the past—film, music, pop culture—haunt the future of ideas. Because in a world full of fleeting trends, what really sticks is the genuine, the tactile, the emotionally offbeat. Read the full feature on Creative Salon — link in comments. Scarlett Sherriff #CultureLedCreativity #CreativeLeadership #WeirdnessIsPower #CreativeSalon

The Empathy ROI // "Empathy is not just a value — it’s a business strategy." — Conny Kalcher, Group Chief Customer Officer, Zurich Insurance Group Conny Kalcher shares how Zurich Insurance Group is reimagining what it means to care — not just through claims and policies, but through prevention, service, and emotionally intelligent design. By embedding empathy into every customer interaction, the 150-year-old insurer is transforming both culture and commercial outcomes. A masterclass in how listening — deeply and consistently — can become a company’s greatest ROI. Read the full story on Creative Salon — link in comments. #EmpathyROI #CustomerCentricity #Leadership #CreativeSalon

Can Adland Finally Market the Unmarketable? “The unspoken half of the breast cancer story… is consistently out-marketed by early-stage survivorship.” — Claire Gillis, Global CEO, VML HEALTH If awareness is power, then metastatic breast cancer (MBC) begs for a louder voice. In her latest piece, Gillis urges the creative industry to confront MBC’s toughest truths—its invisibility, stigma, and the urgent need for advocacy to match science. It’s more than communication; it’s a moral imperative. Because people living with MBC deserve not just empathy, but visibility, resources, and creative work that refuses to look away. Read the full story on Creative Salon — link in comments. #HealthEquity #MetastaticBreastCancer #Advocacy #CreativeSalon

In a world of flawless pixels and perfect palettes, antiaesthetic branding is fighting back. From the messy joy of food handles to hand-drawn logos, brands are embracing imperfection, human texture, and DIY authenticity. It’s not about being ugly — it’s about being real. With voices like Mark Shanley and Rani Patel (adam&eveDDB), Felipe Serradourada Guimaraes (BBH London), and Kirsty Minns (Mother) showing us that rawness and restraint aren’t opposites — but powerful partners. Read the full story on Creative Salon — link in comments. Scarlett Sherriff #AntiAesthetic #BrandingTrends #CreativeAuthenticity #CreativeSalon DDB BBH Global Media by Mother Publicis Groupe Publicis Groupe UK

Making London safer, together 💙 We have partnered with Transport for London and VCCP on their new 'Act Like a Friend' campaign – empowering Londoners to safely intervene when they witness hate crime or harassment on the transport network. Launching during National Hate Crime Awareness Week, this behaviour change campaign shows real stories from Londoners and provides practical ways to step in safely when someone needs support. OIiver Halliwell, Client Managing Director at Wavemaker UK, said: “We’re proud to have partnered with TfL on such an important campaign. Advertising has the power to drive positive change, and this campaign brings powerful stories from real Londoners to life to encourage us all to support one another and stand up to hate crime when safe to do so. It’s an important call to action from TfL, empowering people to act and helping make the transport network, and our city, a safer place for everyone.” The campaign will run from today to 24th November across cinema, digital, social and out-of-home channels. Full ad here: https://lnkd.in/ezbUFv7k