Cult Beauty

We had a wonderful time last month, celebrating the launch of Sculpted by Aimee on Cult Beauty with an exclusive masterclass led by the brilliant founder herself, Aimee. 💫 We mastered the art of the signature Sculpted look, sipped on barista-made coffees and matchas, and were treated to some amazing goodies along the way.  A huge thank you to Aimee and her team for bringing the glow and kicking off this exciting launch in style! ✨

We were so excited to welcome Orveda to Cult Beauty last week with an inspiring session to celebrate their launch on site.💚 We had the opportunity to explore the brand’s unique approach to skin health and experience their incredible formulas firsthand. From high-performance actives to sensorial textures, Orveda bridges the worlds of science and self-care.   Thank you to the Orveda team for such a thoughtful and insightful session, we can’t wait for our customers to discover (and fall in love with) this extraordinary brand.

We had the pleasure of hosting an incredible Hourglass Cosmetics masterclass at Cult Beauty HQ ✨ The session was packed with expert insights, we deep-dived into brush ergonomics and learned how to use their precision tools to craft the perfect eye look. It was a fantastic opportunity to elevate our artistry and get hands-on with Hourglass’s exquisitely crafted products. A huge thank you to the Hourglass Cosmetics team for hosting such a thoughtful session and amazing treats, including a sneak peek (and try!) of the new Unlocked Instant Extensions Espresso, which has quickly become a new favourite in the office! 🤎  

Last month, we had an unforgettable time at Cult Beauty HQ celebrating the launch of the MAKE UP FOR EVER’s Artist Color Crayons.🎨💄 From learning more about the artistry and innovation behind the brand to unleashing our creativity and putting the products to the test, it was an inspiring, hands-on session full of colour, creativity and connection. A huge thank you to MAKE UP FOR EVER for such a vibrant, joyful experience and for the generous goodies. We loved every moment! 💫

It was such a pleasure welcoming the Joonbyrd team to our office for an inspiring training session ahead of today’s launch on Cult Beauty! 💫 We loved learning all about the story behind the brand, exploring the beautiful product line-up, and discovering the thoughtful details that make it so special. A huge thank you to the team for the gorgeous House of Joy bracelet charms and the delicious breakfast treats - such a joyful way to start the day! 💖

With filters, fads and questionable hacks flooding social feeds, accessing trustworthy skincare advice for developing skin can be overwhelming.   In partnership with The Respect Project, founded by Chloe Combi and supported by British Beauty Council, we’re excited to share our straight-forward, inspiring guide to teen and pre-teen skincare.   Inside: Busting SkinTok myths, ingredients glossary, beauty persona quiz, easy-to-follow routines, empowering life advice from creators Louise Pentland miah carter, Gen A-Z playlist + much more.   We'd also like to thank Kelly Saynor and Alexis Granite, MD and brand partners Cerave, BYOMA, Paula's Choice Skincare and Fig.1 for their expert input in bringing this guide to life.    Read the full guide below: https://lnkd.in/e3G84iJy Visit the Gen A-Z Landing Page here: https://lnkd.in/etGqHQDT

We had the pleasure of welcoming Innersense Organic Beauty to Cult Beauty HQ for an inspiring takeover session! Founded by Greg Starkman and Joanne Starkman, Innersense is renowned for its commitment to clean, organic hair care. Our team was thrilled to delve into the brand's product range, gaining first-hand insights into its innovative formulations and dedication to holistic beauty. A heartfelt thank you to Greg, Joanne, and the entire Innersense team for sharing their passion and expertise with us. 🌿

  We were incredibly fortunate earlier last month to welcome Nicolas Travis, founder of ALLIES OF SKIN, to Cult Beauty HQ for an exclusive brand training session. From indulging in delicious treats and receiving amazing goodies to gaining first-hand skin care expertise from Nicolas himself, it was truly a special day! This was a unique opportunity to deepen our knowledge of the brand’s innovative formulas and experience it in a whole new way. A huge thank you to Nicolas and the Allies of Skin team for such an inspiring session! ✨ 

 We had the pleasure of hosting L'Occitane at Cult Beauty for an inspiring session to learn more about the beautiful brand. 💛🌿   Not only did we dive deeper into the brand's incredible products and heritage, but the team also treated us to some lovely goodies and relaxing hand massages — the perfect midweek reset! ✨ Thank you L'Occitane for such a special day!

We had an amazing time last week at Cult Beauty HQ with the Laneige team! ✨ Not only did we get an exclusive first look at the brand’s highly anticipated Glaze Craze Tinted Lip Serum we also got to dive deep into the renowned Bouncy and Firm range. And as if that wasn’t exciting enough, the team spoiled us with a delicious breakfast and some fabulous goodies to take home. A huge thank you to LANEIGE for such a wonderful day — we loved every moment! 💖