D.LOUISE’s cover photo
D.LOUISE

D.LOUISE

Retail Apparel and Fashion

To be the global leader in creating beautiful jewellery at an accessible price that lasts a lifetime.

About us

Founded by Olivia Jenkins in 2021, D. Louise creates timeless long-lasting yet affordable jewellery. The brand is named after Olivia’s mother Deborah Louise who Olivia sadly lost to cancer in 2017. With the loss of her mother, Olivia felt life was too short to not be truly passionate about the everyday and D.Louise was born. Olivia's pursuit began when she identified a glaring gap in the jewellery market – the need for everyday pieces that wouldn't fade after a few wears - with this every piece comes with a lifetime guarantee against colour fading. Each month, D.Louise introduces a new collection encompassing rings, necklaces, bracelets, and anklets, all meticulously crafted from the durable highest-grade 361L stainless steel. D. Louise are on a mission to become the global leader in creating beautiful jewellery at an accessible price that lasts a lifetime.

Industry
Retail Apparel and Fashion
Company size
2-10 employees
Headquarters
London
Type
Self-Employed
Founded
2021

Locations

Employees at D.LOUISE

Updates

  • We are beyond thrilled to finally announce our official partnership with Chelsea FC Women! 💙 D.LOUISE was born from a place of personal strength and resilience, and to now join forces with a team that embodies those same values feels incredible. This isn’t just jewellery, it’s a story of showing up, pushing through, and staying in the game no matter what.

    View profile for Olivia Jenkins

    Founder of D.LOUISE | Forbes 30 Under 30

    It’s official: D. LOUISE x Chelsea FC Women. As a founder, this partnership means so much. D.LOUISE was born from a place of purpose, created in memory of my mum and built on the values of strength, resilience, and meaning. Partnering with Chelsea Football Club, a team that leads with heart, grit, and relentless determination, is a powerful alignment. Their story mirrors our own: rising, enduring, and showing up no matter what. Together, we’re honouring the strength it takes to keep going, on and off the pitch. #DLOUISExCFCW

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  • View profile for Olivia Jenkins

    Founder of D.LOUISE | Forbes 30 Under 30

    Rebrands look glossy on the outside. But behind the scenes? It’s mood boards, mistakes, and a million tiny decisions that no one ever sees. For the past year, we’ve been quietly rebuilding D.LOUISE. Not because something was broken. But because we’ve grown - and we needed the brand to grow with us. This wasn’t a surface-level change. It was deep. Personal. Purpose-driven. We reimagined everything: 🌀 The logo 🎨 The colours 📦 The packaging 🧵 The pieces themselves All with one goal: to make D.LOUISE feel as timeless as the jewellery we create. The result? A brand that reflects where we’ve been - and where we’re going. A love letter to my mum & her legacy. A thank you to our community. And a promise to keep creating pieces that last a lifetime. We’re so proud of what we’ve built - and we’re only just getting started.

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