Dragonfly AI

Most teams test a few different creative assets. Leading CPG brands test their entire creative portfolio. Shelley Martin nails the reality for global CPG. Thousands of creative assets, from packaging designs and hero images to social ads and retail media. Regions, channels, seasons. If you only test the “key” creatives, you’re guessing on the rest. What we’re seeing win: - Portfolio-level creative testing in hours, not months - One view of attention, memory, emotion across markets - Actionable recommendations on what to optimize, why and how That’s the gap between “we think” and “we know”. Creative confidence. Curious how CMOs are confidently launching effective creative at scale? Comment "Yes please" and we’ll share the approach.

Remember when CPG marketing was simpler? A consumer might see an ad, hear some word-of-mouth, maybe clip a coupon, then make their shelf decision. Today's reality is dramatically different. McKinsey's latest consumer behavior research report consistently highlights a significant increase in consumer journey complexity and touchpoints due to digital acceleration, especially with a growing reliance on social media for product research, and the shift to omnichannel experiences. People discover products on TikTok, research on Amazon, check Reddit reviews, compare prices across multiple retailer apps, encounter targeted Instagram ads and finally purchase. Much of this research can now also be done by asking AI assistants to help, and now even purchases can now be made directly through agentic commerce. Each touch point demands different creative approaches, yet most brands are still relying on intuition rather than intelligence. The data paints a compelling picture of this challenge. Microsoft's attention research shows consumer attention spans have plummeted from 2.5 minutes in 2004 to just 47 seconds in 2021. Meanwhile, global retail media ad spending is expected to more than double from $114.18 billion in 2023 to $233.89 billion in 2027, according to eMarketer. The most innovative CPG brands have moved beyond the launch-and-hope approach. They're leveraging pre-launch creative testing to understand precisely how their assets will perform before investing media budgets. These tools provide scientific insights into which elements capture attention, drive memory formation, and evoke strong emotions. For CPG companies operating in an increasingly competitive landscape, the gap between guesswork and data-driven certainty translates directly to market share. The future of CPG marketing is about smarter, effective creative. How are you measuring the impact of your brand assets across today's complex consumer journey? Read our guide in the comments below. #CPGMarketing #CreativeOptimization #AttentionAnalytics

Thank you to Amazon Web Services (AWS) for hosting us today at the Gen AI Loft London, where Steve King has been talking about scaling, solving and growth with Aj Raw and Alexander May

Why does scaling creative without compromise matter so much? ✅ As platforms and content demands multiply, brands must deliver both volume and visual quality, or risk losing attention. ✅ AI bridges that gap: it automates routine tasks, accelerates workflows, and frees designers to focus on strategy and creativity. ✅ In today’s crowded feeds, high-quality visuals are critical, they’re 40× more likely to be shared than text. AI isn't just about speed; it’s about helping brands stay thoughtful, consistent, and visually captivating, even at scale. Read the blog here https://lnkd.in/ePbFVH4N #CreativeAtScale #CreativeEffectiveness #AI #Scale

Do you follow us on Spotify? Click here https://lnkd.in/etMbchXr to follow and not miss a single drop of creative effectiveness gold from global experts. #Podcast #CPG #AI #CreativeEffectiveness

95% of GenAI projects are failing. Click through to find out: - Why this is happening - How it can be solved - What it means for you #GenAI #AI #CreativeEffectiveness #Integration #Connect

Creativity without measurement is guesswork. In a climate where marketing spend is under more scrutiny than ever, the winners will be those who can bridge the gap between art and science. At Dragonfly AI, we’re building the tools that help brands transform creativity into data-driven effectiveness, unlocking insights that guide smarter decisions, prove ROI, and scale success with confidence. The future of creativity isn’t subjective. It’s measurable. #CreativeEffectiveness #DataDriven #AI #Attention #Memory #Emotion

The speed of creative is changing - fast. In our latest Game of Attention episode, Tom Newbury asks Ellie Farrugia and Mariely Rodriguez to unpack how brands can keep pace without losing creativity. Key takeaways: 1️⃣ Shorter shelf life. Campaigns once ran for months, now assets may need swapping weekly to avoid fatigue. 2️⃣ Test → learn → scale. Start with organic content, push winners into paid, and use AI tools to A/B test copy + visuals at scale. 3️⃣ Real-time feedback. Pulse checks + leading indicators (CTR, engagement) let brands pivot quickly when performance drops. 4️⃣ Fresh voices matter. Partnering with content creators brings speed, agility, and new ideas internal teams alone can’t match. 5️⃣ Balance speed with quality. AI accelerates production, but human teams ensure nuance, authenticity, and brand distinctiveness. Creativity at speed isn’t about working harder, it’s about working smarter. Listen here → https://lnkd.in/eBpdR6Mx #CreativeEffectiveness #CreativeTesting #AI #Optimization #Collaboration

Are you optimizing 5% of your creative… or 95%? Here’s a question every CMO should ask: Do you want to put your research budget into testing a handful of big campaigns (maybe 5% of output)… or into optimizing everything you put into the world? Here’s the maths: ➡️ Improve 5% of your work by 50% = a small win. ➡️ Improve 95% of your work by even 30% = a massive business impact. The reality is most creative never gets tested. It’s pushed live and left to chance. But with today’s tools, there’s no reason not to test everything, quickly, affordably, and at scale. At Dragonfly, we make it possible to optimize all your creative output, not just the flagship campaigns. Because effectiveness shouldn’t be a lottery. The best results come from raising the floor, not just raising the ceiling. #CreativeTesting #CPG #MarketingROI #CreativeEffectiveness #Attention #AI

AI isn’t just transforming marketing, it’s reshaping entire enterprises. Coty’s latest moves are a case in point: - AI-powered demand planning with a control tower improving forecasting accuracy. - A price chatbot in procurement enabling faster, smarter decisions. - AI-enabled media allocation models and SEO optimization fueling creative efficiency. - 60+ automation bots across finance & IT driving speed and productivity. The result? 🚀 $140M in early productivity savings, with $200M expected by 2026, all while navigating tariff headwinds, retailer pullbacks, and U.S. market softness. What’s striking is not just the tools, but the mindset shift: embedding AI across marketing, supply chain, procurement, finance, and digital growth, and restructuring teams closer to the consumer for faster omnichannel execution. The real question: Are companies that treat AI as a bolt-on already behind? Coty shows that AI at scale is less about efficiency alone and more about resilience, agility, and relevance in volatile markets. #AI #AIforGrowth #StrategicAI #AITransformation