Elysian Fields

Navigating market maturity stages can be complex, but we've simplified the approach. Many buyers struggle to understand new vendors because a), the problem they solve is not clear, and b), the vendor has not described the outcome the buyer seeks. It’s up to the vendor to make things clear—positioning their solution as either a Challenger, Specialist, or Inventor in the category. Getting this wrong, by misdefining categories or creating unnecessary niches and complexity, leads to long sales cycles or missed opportunities. There are three broad market stages: Introductory Stage: Problems are still poorly defined, and early adopters fund experimentation. Examples include AI assistants, VR, and quantum computing. Growth Stage: Problems are solvable, and vendors compete on benefits. Examples include electric cars and data observability platforms. Maturity Stage: Intense competition. Solutions are commoditized, and vendors focus on differentiation through niche markets. Think of CPG categories and personal computing hardware. Understanding these stages helps vendors craft their Go-To-Market strategy. We’ve worked with businesses globally to adapt strategies based on market maturity—tailoring messages and positioning for each market's unique dynamics. Know your market stage. Make it easy for buyers to choose your solution. Read more on strategy based on Market Maturity insight 👉 https://lnkd.in/db5Q4Q3N Let’s talk! 👇 https://lnkd.in/dd9z4DmV #MarketingStrategy #MarketMaturity #BusinessGrowth #GoToMarket #VendorStrategy #B2BMarketing #EmergingMarkets

We all love new news. Humans are wired to spot novelty - in gossip, in doom scrolling, in business. So to sell your offer it helps to be seen as new news, which means promoting your innovation as a ‘new thing’. We help businesses identify and package their ‘new thing’ for the market. It has to be something novel that also solves the buyer’s problem. Your ‘new thing’ normally lies at the intersection of the four insights and decisions you’ve made building your business: Technology – how you’ve built your solution Design – how it feels and delivers results Customer Experience – how customers are supported to achieve their results Core Insight – the big idea driving your solution in the first place Our goal is to find those customers who really feel the value you create, and they become your Ideal Customer Profile (ICP). Their needs (their Jobs to be Done) are central to defining what your ‘new thing’ should solve. For example, we helped a financial data client develop a ‘new thing’ that transformed how investment managers evaluate the performance of their investments in the private market —changing the game for venture capital and private equity firms. Their ‘new thing’ was their completely novel approach to data. Once defined and packaged this new thing allowed for really creative messaging that helped them stand out from competing approaches. Ready to uncover your business’s ‘new thing’ and stand out in the market? Let’s talk! 👇 https://lnkd.in/dd9z4DmV Read more 👉 https://lnkd.in/dcjDpEx7 #B2BMarketing #InnovationStrategy #NewThing #BusinessGrowth #CustomerValue #MarketPositioning #TechInnovation #ServiceInnovation #CustomerExperience