Behind the Billboard

OOH that’s nice Coke Foster’s Hollywood and @mccann_mw celebrate the return of Coca-Cola to its restaurants by reimagining the iconic Coke wave through its Black Label Ribs, the Director’s Choice burger, and the Choco Crunchy dessert. Lovely work from Álvaro López Pérez and the team McCann Worldgroup Spain and photographer Uge Rubio. KFC Courage Ideas promote hockey season with KFC by giving the Colonel a mini makeover, removing his two front teeth with hockey tape, in a playful, culture-first campaign that proves how a simple tweak can say everything about a brand’s commitment to the game. The hockey smile—a badge of honour for players with the same smile — is now part of the Colonel’s look. O2 More from VCCP for O2 and the reach of its network, featuring some funny and remote UK locations with the clever ‘here too’ line. Tesco Whether it’s London or Dublin, BBH always deliver for Tesco, this time with tomatoes and eggs. Tasty work. BBH London BBH Dublin Broken Britain billboard A brilliantly written and poignant campaign reflecting the current state of the nation. Apologies for lack of credits. This was an anonymous submission. PlayStation Sliced billboards help launch new PlayStation game Ghost of Yotei. Wonderful work from PlayStation UK and the team at BUILDHOLLYWOOD Mutti A funny campaign from down under celebrating Aussies and their slightly unhinged obsession with Mutti tinned tomatoes. Some call them crazy, they like to think of them as Muttiholics. Well done all the team at WiredCo. Tim Tam More Aussie work, this time running in the UK, upside-down images of Tim Tam choccy bars from Insiders Studio to emphasise it’s from down under. Maybe they could do a collab with Specsavers? Plastic pollution Second showing on our socials from Saype after the Women’s Euros. This time it’s an enormous crushed water bottle entitled ‘Trash’ protesting against plastic pollution. OOH that’s nice is sponsored by View2fill

SimKat Episode #95 features Sim Sidhu and Katy David aka ‘SimKat’, one of BBH’s most brilliant and prolific young teams. We talked about their rise to fame at BBH London after their time spent along the corridor at The BBH Barn Adschool, where they learnt the ways of the business from legendary and much missed tutor Tony Cullingham. One of Tony’s classic questions he asked anyone at any level: “Are you having fun?” It’s a really important question. Fun seems to run through much of SimKat’s work. TC would be proud. Their proactive approach is a lesson in making shit happen. In an effort to get their first job they showed the then ECD Helen Rhodes an ad a day for BBH clients for an entire year. It paid off and they were soon winning awards for debut work on Barnardos and The Fire Safe Sari. Since then there’s been great work on Audi, esp the recent Proms inspired campaign, creating musical scores to mimic the throaty sound of the more powerful Audi models. Arch Nemesis for BK was a triumph in cheekiness and speed of turnaround. Along the way they met Gordon Ramsey before their latest work, creating a bookshop to tell the world about the Monzo book of money. This audacious idea is a fully fledged bookstore called ‘Booknook’ home to 3000 books each with a different front cover, all to help people better understand how to use their money. SimKat thank you so much for coming on. You’re a breath of fresh air in the great outdoors. Long may it continue. Stay in touch! Link in bio Thanks as ever to our sponsors: Bauer Media Outdoor UK View2fill Super Optimal GAS™ Music

Bauer Media Outdoor UK joins Behind the Billboard We’re super excited to welcome Bauer Media Outdoor UK to the BtB mothership as headline sponsor. BMO clearly adore outdoor and are keen to champion creativity, which they already do with their brilliant Powerful Posters programme. Lots more exciting news in the pipeline but for now here’s a word from Ben Hope, Marketing Director at Bauer Media Outdoor UK: “I'm a huge believer that creativity breeds creativity. Behind the Billboard gets up-close and personal with the best creative talent in the industry, with a specific focus on their best work, the process of their craft and what truly happens behind some of outdoor advertising’s most famous campaigns. To create Powerful Posters, we should learn from the best. That’s why we couldn’t be more excited to be partnering with the best podcast there is talking about our medium.” Amen to that. Onward together into the great outdoors!

OOH that’s nice Crosses of Hope After a drive through Burnley adorned with St George’s Cross flags, shishir patel posted here on LinkedIn about his concerns how the flag was being adopted. Within days a campaign was taking shape thanks to the gang at Meanwhile. The campaign has grown quickly attracting tons of pr. Last week it appeared on the Outernet London i with its hugely important messages. Well done everyone involved. Tesco BBOOH at it again with a cracking poster for crackling. BBH London Right Move Sweet observation on the North / South of the river debate in London, from Sam Creedon and the team at Neverland Creative . Obv North is best. Red Line More important protest work for the ongoing situation in Gaza. House of Oddities Carling Neat reminders for those who enjoy football that Carling have been the beer behind the game for quite a while now. Ogilvy UK Immigrants Spotted in Dundee, Scotland last year, from the hand of Jeremy Dellar. Important work once again. The Telegraph Topical ad spotted outside the Labour Conference last week. Kwik Fit Fun fact based work from VCCP for KwikFit. Breast Cancer UK “Street Nipples”. Devised by Joe Public London, the campaign uses reverse graffiti — pressure-washing pavements through breast-shaped stencils — to turn overlooked pavement studs into playful but pointed reminders about the importance of early detection. Sumo There’s something majestic and filmic about this. No idea who did it, but it’s ace. Whole Earth Nice new campaign from St Luke's London for Whole Earth foods reminding us why breakfast is the most important meal of the day. Crosses of Hope credits Agency: Meanwhile Creative: Jen Tighe, Bryn Walters, shishir patel Patel (freelance) Design: Duncan Bancroft Project Manager: Katie Evardson Jessica Dracup-Holland: Chief Marketing Officer (Outernet) OOH that’s nice is sponsored by View@Fill

OOH that’s nice Specsavers  The gift that keeps giving. Should’ve gone to Specsavers reaches new heights down under, on the largest billboard in the Southern Hemisphere in Sydney, Australia. Great work as ever from previous guests of the show Jon Morgan & Bertie Rapkin (episode #60) Guardian USA Interactive billboard from Lucky Generals, New York, promoting the independence of the Guardian newspaper Stateside. Audi  Sweet idea to coincide with London Fashion Week, brought to life by illustrator James Carey, transforming car parts into dressmaking patterns, spotlighting the shared artistry of fashion and automotive design. It’s the latest iteration in the Audi campaign that has been consistently brilliant this past year. We’ll be talking all things Audi and more with latest podcast guests SimKat next week. Tesco More topical work from BBH, this time for Tesco, cheering on the Red Roses in the Women's Rugby World Cup with a final push. Every little helps! Heals  Some nice lines here for Heals chairs. Hopefully more to come from other departments soon. Snapchat  This raised a smile, esp for Hugh’s daughters heading back to University last week. Tone of voice spot on according to Dorothy. OREO  OREO Walks by VML US transforms pedestrian crossings outside select stores into irresistible offers, designed to intercept shoppers before they even pick up a basket. The playful out-of-home features a set of illustrated faces appearing to munch on a stack of OREO’S, created by blending minimalistic character art with the black-and-white lines of the store’s actual pedestrian crossings. George at ASDA More from Lucky Generals this time here in the UK for George at ASDA, playfully colliding British charm with Western swagger. Hot Dang indeed! Pillboard  The world’s first ever “Pillboard’ billboard from Good Agency. It’s for MSI to highlight the importance of reproductive choice. The work ran in New York to coincide with the UN General Assembly. TalkTalk Lots of nice lines here from mFuse for TalkTalk. OOH that’s nice is sponsored by @view2Fill

OOH that’s nice SWR St Luke's London on form with this powerful campaign for SWR, highlighting how abuse of train staff won’t be tolerated and could put perpetrators in jail thanks to employees wearing bodycams. Simple idea brilliantly shot by photographer Gavin Millar. Paddy Power Perfectly pitched as ever by Paddy Power, Hugh wincing at this latest mocking of the formation from the red half of Manchester. Amorim or out? Apple TV  For fans of the Apple TV series ‘The Studio’ that won 13 Emmy’s, this topical idea needs no explanation. For those that haven’t watched, it’s based on the Golden Globes episode where all the winners said during their acceptance speeches, ‘Thank you, Sal Saperstein’. Maybe just watch the episode #8 in the series, it’s a winner. Loaf  10 Days London days have done some cracking posters lately. Vinterior and Coconut Collab two stand outs. And now these wonderful headlines for Loaf. “My place or mine”👌 Dunkin’  Thanks Ben Kay and Vikki Ross for linking us to this. Superb billboards from BBH USA for coffee brand ‘Dunkin’. Trump  No Trump visit would be complete without a protest and the British public have not let us down, these two belters questioning ‘the special relationship’. F+F Another round of classy ’styling it out’ for F+F from the ever classy BBH London. Peaches Nappies Fun posters for new kid on the nappy block Peaches from independent creative director Gemma Phillips, who was also the creative director of Pregnant Then Screwed. ‘Big Pant Energy’ shows the funny but relatable side of having young children. OOH that’s nice is sponsored by View2fill

Paul Pateman Episode #94 features Paul Pateman aka Pâté on Toast. Paul is a graphic artist, art director, writer, speaker and general good egg who we loved having on the show. Paul enjoyed an incredibly successful career as a creative / creative director at AMV and TBWA. His work won over 130 awards. Since focussing on being an illustrator, Pâté has been shortlisted numerous times in the AOI World Illustration Awards, sat on the D&AD jury and regularly lectures around the country on the power of visual imagery. He is now firmly established with nearly 10 years’ experience in the commercial art landscape and regularly creates images that are not only beautiful but satirical and funny. We talked broadly about the difference between being a creative and a graphic artist. We covered Paul’s huge success on Museum of Childhood, a real lesson in going out and making shit happen. Paul and Mike Nicholson, his partner at the time, were having a quiet period at AMV and decided to go get some business of their own. They approached the Museum of Childhood on the quiet, selling in the campaign which was art directed and drawn by Paul. They then had to approach the powers that be at AMV to approve the work. It paid off incredibly well, the posters won every award going and sowed the illustrative seed in Paul’s mind. We discussed his other billboard campaigns including Right Guard, Heinz Meatballs and the D&AD pencil winning John Smith’s topical ad for the royal wedding. Then we covered Paul’s more recent illustrative creations, which are stunningly simple and beautiful. Whether adorning the cover of a magazine, a poster for a school or a billboard for Boots opticians, the level of craft is amazing. There’s also spec work which Paul does in downtime to keep the juices flowing, as shown in the billboard mock-up he did for this episode. Paul, thanks so much for coming on, it was a real pleasure. https://lnkd.in/dMpHFU8 Sponsored by: View2fill @superoptimalooh @gasismusic

BuildHollywood Episode #93 features Jayne Andrew & Isobel Deevy from OOH specialists BuildHollywood, who very kindly came down from Manchester to chat about some of their amazing projects. We’ve been saying for ages who are BuildHollywood? Their name is always on the coolest stuff. So this was our moment to find out. It’s no exaggeration to say if you’ve seen something iconic and spectacular in the great outdoors, chances are BuildHollywood would have been behind it.   We started with a brilliant idea for a brilliant book, Max Porter: Grief Is The Thing with Feathers. BuildHollywood created a ‘feather billboard’ in Shoreditch … nearly 100 episodes in and we’ve never discussed a feather billboard. Great story. Then there was their ongoing commitment to Manchester International Festival, the Marmite special build, Travel Supermarket inflatables with Meanwhile, the super cool F37: Mancunio which recently dominated the streets of Manchester and more. The great work kept coming: Prost8 and Specsavers were next before we ended on a very special, special build for Dreamies ‘purr-fest poster’. We also got an exclusive (at the time!) of Listen to Your Heart, an immense collaboration with Creative Review and 3D artist Joseph Melhuish featuring Melhuish’s signature quirky style. Designed to showcase the creative potential of 3D billboard art, the project highlights how physical installations can still make a strong emotional and visual impact in an increasingly digital world. Amen to that. Thank you both so much for coming on the show and enlightening us on all things BuildHollywood. Not to mention the yummy buns. A real treat all round. https://lnkd.in/dMpHFU8

OOH that’s nice      Heathrow  St Luke's London London always do lovely work for Heathrow and this new campaign is no exception. Super simple idea shot by friend of the show James Day Educating Yorkshire  Great TV show gets great advertising. The TV trail is amazing and these posters are decent too, written by the same cheeky kids no doubt. ‘A’ for Audacious work from 4creative Depop  Big, bold, iconic. It’s Uncommon Creative Studio at their best putting Depop on our streets in ballsy fashion. Pantone Yellow  The Pantone Colour Institute has created a public art installation "Yellow 25" as a tribute to Coldplay's iconic song "Yellow". This installation, located on the Spanish Steps at Wembley visually represents the song's emotional journey through 58 shades of yellow, and coincides with Coldplay's shows at Wembley Stadium. Ikea Brighton Seagull shit. The key component splattered on otherwise pristine furniture in this witty campaign from Mother for IKEA store opening in Brighton. The images were photographed by Lydia Whitmore, while the "styling" of the seagull poo is credited to food stylist Seiko Hartfield. Ikea Sleep  This is from a few weeks ago but we felt compelled to include it just for the sheer brilliance of the idea. “I want forgive the dolphin?” What do you say in your sleep?! Well done all at Rethink Canada. Puma Ball  Last but not least the footy is back (with differing fortunes for our teams) and the big kick off was celebrated with a very big ball on the Thames. Top skills DUDE London. OOH that’s nice is sponsored by: View2fill >As a footnote, today is the last ‘OOH that’s nice’ post for a couple of weeks as Dan and Hugh are taking some time off. But we will be back in September, raring to GOOH ;-) So please keep sending stuff you want / think should be considered and we’ll have a bumper edition on our return. Thank you again for your continued support and kind words, it means a lot to us.

OOH that’s nice Yorkshire Tea Yorkshire Tea, where everything's done proper (esp the advertising), is taking its brew down under. The trouble is, “proper” doesn’t quite mean what it does in Yorkshire. While the brand uses “proper” to mean doing things the right way, in Australia, the word conjures up visions of posh toffs, tradition and garden parties with the Queen. So the brand is setting the record straight, poking fun at the disconnect by correcting its own ads. Proper good work from Lucky Generals. Tesco We never tire of BBH London and Tesco, who seem to bring excellence to every new OOH offering. This time we’re back in the fruit ’n veg aisle with these mouth-watering close ups of food glorious food. Once succinct word for each. Well done all involved at BBOOH. Plastic penises You wait ages for a penis campaign then two come along at once. After the Tour de France Femmes last week, this week sees the threat of microplastics to male fertility. Plastic Change, in collaboration with Worth Your While and Glue Society, launched the “Are you packing microplastics?” campaign spoofing Calvin Klein's iconic underwear ads. Gym Shark To announce the launch of LIFT:LDN - a two-day celebration of fitness and exercise, Gymshark created the Pose Box. The gymified Post Box appeared outside the brand's flagship retail store on Regent Street supporting the event's 'first class' theme. Thanks Mikey Robinson Bland Castles Possibly the first campaign we’ve ever featured on a beach and all the better for it. A fun campaign celebrating creative architecture through the joy of sand castles, rather than ‘Bland Castles’. Well done Lee Davies. Malort Some hilarious headlines / insights into the taste of Malort. Which begs the question have any of our followers tasted it yet?! Paddy power Football’s forgotten story brought back for the start of the Premier league season. Apt and provocative as ever by Paddy Power. TWO-SIDE New clothing brand Two-Side from friend of the show Silas Caws launches with these these cool urban mock-ups from Rob Wilson OOH that’s nice is sponsored by View2fill