Girls in Marketing

Things that give Traitor vibes in marketing: - Meetings with no agenda - Meetings that could've been emails - Unnecessary Instagram updates - 5 layers of approvals - Office days with noone else in the office - Unclear objectives and KPIs - Cut marketing budgets - 371843 rounds of edits - Meta business suite

Halloween campaigns from years gone by 👻 🧙 🎃 🪦 The Retail Graveyard - Fiverr, 2024 🐕🦺 Non-scary Halloween - Mitch&Me, 2020 🧟 No More Zombies - Tim Hortons, 2023 👻 Marketergeist - Umault, 2022 🪟 Fear Windows - Maison Grise, 2022 👹 Monsters Not Included - IKEA, 2023 🍟 Don’t Let Hunger Lurk - McDonald's, 2024 What's your favourite Halloween campaign?

We’re BAAAAAAAAAAACCCCCKKKKK!!!! 🤭 Okay let’s be real, this time if year is NO joke for marketers Because Q4 is where marketers truly earn their stripes… …And occasionally lose their sanity 🤪 📈 Targets get bigger ⏰ Timelines get shorter 💥 “Just one more campaign” gets added to the list While we’re ALL juggling end-of-year launches, last-minute pivots, and 2026 planning already knocking at the door… …It’s a little too easy to get stuck in our own little marketing bubbles trying to figure it all out ALONE BUT THAT’S NOT WHAT THE LINKEDIN MARKETING COMMUNITY IS ALL ABOUT NOW IT IS?! 👏🏼 This time of year is exactly when having the right support around you changes everything 🙇♀️ The space where you can admit something you’re trying isn’t working how you need it to right now (and not get side-eyed for it) ✨ The room where ideas spark because someone says “wait have you tried this?” 👯♀️ The moments where community replaces overwhelm with MOMENTUM So I don’t know about you, but that’s why I’m counting down to the next Girls in Marketing B2B Campfire Session on Nov 5th woth Abigail Dickinson Because they aren’t your typical “sit and listen” webinars 🙅🏼♀️ They’re INTENTIONAL, collaborative spaces where marketers come together to swap ideas, workshop challenges, and breathe some fresh energy into the MADNESS of Q4 And help each other make ot through the rest of the year 😅 So if you’ve got a tricky end-of-year challenge, need a creative spark, or just want to talk shop with people who GET it… this is your sign 👀 Link in comments 👇🏼

If you've been looking for support in your marketing career, this is the sign you needed to join Girls in Marketing and meet with wonderful marketing mentors like Sophie 👏

Let’s talk freelancing in marketing… We recently asked our community about the biggest challenges they face when it comes to freelancing. Here’s what they said: 🤔 Tricky clients This comes up a lot when we talk to the freelancers in our community about their experiences (so if you’re worried about it, you’re not alone!) 💸 Pricing Your Services Navigating money can feel uncomfortable when starting out as a freelancer and it’s not always easy to put a price on what you offer! 🔍 Finding Clients You have the skills, knowledge and experience but you can’t find the right clients to work with you. Sound familiar? 😩 Lacking Motivation The jump from working as part of a bigger team to going solo as a freelancer can feel huge and it may feel like you’re lacking the motivation that team thinking can bring. Do you want to launch a successful freelancing career but don’t know where to start or need some extra support? Here's how our Freelancing For Marketers Course can help: 👉 Understand the foundations of freelancing 👉 Learn how to find and attract clients 👉 Develop pricing strategies and package your services effectively 👉 Learn how to manage clients and projects 👉 Gain tips on how to market yourself as a freelancer 👉 If you want to grow further, learn how to build a successful and scalable freelancing business Interested? Take a look at the course here: https://lnkd.in/eiF8f6rr

No big deal ☕️

Our brand new 'Boost Your B2B Lead Generation' course created by Ruta Sudmantaite and Emma Davies is now live in the Girls in Marketing Membership! This course is absolutely jam-packed with knowledge, wisdom and practical advice to help you craft strategies that deliver, optimise your marketing channels and build B2B lead generation systems that are designed to scale 📈 We can't wait for our members to get stuck into the course and if you're not a member yet, you can learn more about it here: https://lnkd.in/eAH9F-XH

You've got this 👏

Grab a PSL and get involved in the Girls in Marketing Membership this month 🎃 As always, we have a fab lineup of events and virtual networking sessions for you to join (or catch up on in your own time!): 👉 Building a Hyper-Engaged Audience Starts with a Niche with Phoebe Parke 👉 EGC Is the New UGC: Why Your Team Should Be on Your Feed with Xandrina Allday 👉 Mid-Level Marketers’ Campfire with Leala Jackson 👉 Junior Marketers’ Campfire with Rhianna Clavering We also have a BRAND NEW member course launching on Monday 6th October 👀 📈 Boost Your B2B Lead Generation co-created by Ruta Sudmantaite and Emma Davies is a course designed to: 👏 help B2B marketers navigate the complexities of generating high-quality leads 👏 help you optimise every stage of the lead generation process 👏 give you frameworks, templates, and practical examples (it’s not just fluff!) PLUS get involved with our Pumpkin Spice & Marketing Advice Bingo throughout October & November and have a bit of fun with your fellow Girls in Marketing members 🤩🎃 We told you there’s a lot happening! See you there?

One thing about working in marketing is that no two days will ever look the same. There are so many things that can make marketers’ day to day jobs so different from each other… 👉 Working brand side or agency side 👉 Working in B2C, B2B, D2C, charity, etc. 👉 Whether you’re in the office, fully remote, hybrid 👉 Whether you’re a one person team or a team of 500 👉 What your *actual* role is within marketing the list goes on… Take a look at a day in the life of Millie Allen, Head of Marketing at Ocean Bottle 👀 (she’s also a Girls in Marketing Mentor for our lovely members!)