Havas Media UK

Congratulations to the brilliant Ailsa Buckley, who has been shortlisted for The Media Leader UK's Media Leader of the Year 🎉. As managing director, Ailsa is committed to evolving how our agency can support clients, particularly around innovation, sustainability and transparency. Ailsa's people first approach and dedication to mentorship is at the heart of how she leads. Awards night, here we come 🍾 #medialeaderoftheyear #agencyleader #medialeaderawards25 #agencyleadership

At the Future of Effectiveness, two of our very best and very smiley data science experts, Laura Kell & Sourav Das, took attendees through our measurement do's & don'ts, tried & tested models, the benefits to investing in experiments and a lot more. In conversation with Russell Dowse, Dimi Mittev and Joanna Lawrence, our Exec Strategy Director, Chetan Murthy delved into scenario planning, trusting measurement solutions and the keys to unlocking budget to invest in effectiveness. ✨A big thanks to our clients & to our panellists for creating an insightful and ongoing conversation. If you're interested in starting a conversation around measurement & effectiveness, get in touch 📩. #marketingeffectiveness #effectiveness #futureof #havasmedianetwork

Congrats Patrick Affleck, Media Leader of the Year 🎉

Our #newwork with EDF (UK) aims to improve customer sentiment, by raising awareness of the Sunday Saver scheme. To do this, we partnered with the UK's most-watched soap, ITV's iconic #CoronationStreet, and created a campaign that follows the 'media multiplier effect'. Our approach uses multiple touchpoints to deliver stronger performance on key brand metrics, focusing on attention, retention and a deeper emotional connection. Client Partner, Laura Mouratsing spoke to MediaCat UK about the strategy behind the campaign; "This approach was chosen because improved customer sentiment and brand perception are key drivers of retention, in turn, retention boosts advocacy, Trustpilot scores, and ultimately acquisition – making this campaign not just about attention, but about long-term brand value." #campaignlaunch #edf #partnership #mediaagency #meaningfulmedia

Prioritizing mental health starts with small, intentional moments. Your wellbeing is worth it - today and everyday. 🧠💚🧘🏽♀️ #WorldMentalHealthDay #LifeAtHavas #HavasMinds  #MentalHealthAwareness #WellbeingAtWork 

#HavasBoost is making headlines 📰 Great to see the programme featured in LADbible Group, helping spread the word to even more entrepreneurs across the North. Havas Boost was created to support underrepresented founders with £150,000 worth of media, strategic support and agency expertise – providing them with the tools to scale and grow their businesses. We’re now open for applications from businesses based in Yorkshire, the North-West and the North-East of England. If you know a founder building something great, have them check out the Havas Boost website and apply here: www.havasboost.com #HavasBoost #HavasBoostBusiness #MeaningfulDifference #Entrepreneurship #PositiveImpact

New research from Havas Media Ireland, WPP Media Ireland and FUTURE PROOF INSIGHTS | Consumer Neuro - commissioned by our partners Ad Net Zero - shines a spotlight on the sweet spot where sustainability, creativity and media effectiveness meet. Our study into TV advertising in Ireland revealed six key truths: 1️⃣Stronger creative can equal more sustainable strategies. 2️⃣Strong creative endures - no “wear out” in sight.
 3️⃣ Effectiveness is multi-dimensional: engagement, clarity, emotion & memorability all matter.
 4️⃣Simplicity and fluency win.
 5️⃣Without attention and engagement, nothing else works.
 6️⃣Emotion needs clarity & brand linkage to deliver.
 7️⃣High media weighting does not erode effectiveness - strong creative performs consistently, even under high exposure levels. The result? Fewer, stronger, longer-lasting campaigns that cut waste, conserve resources, and create lasting impact. We're advocating for quality over quantity, because creativity that stands the test of time is good for brands and the planet 🌍 Read more about the report here: https://lnkd.in/eGH2mHmn #AdNetZero #SustainableAdvertising #MediaEffectiveness #Creativity

We’re excited to welcome James Mackenzie as the new Chief Investment Officer at Havas Media Network UK!   In his new role, James will lead our investment and activation team, oversee trading, champion best practices through our operating system, Converged.AI, and strengthen partnerships with media owners.   He will report to Simon Bevan, who steps into the role of Chief Operating Officer.   👉 Read more about the news here: https://lnkd.in/eSps2dkW   Welcome to the Havas family, James — and congratulations on your new role, Simon! #Appointments #HavasFamily

HX Humans of the UK builds on our #HumanExperience (HX) research series – pushing us to think beyond averages and reconnect marketing with the real people behind the data. Based on proprietary ethnographic fieldwork and expert-led analysis, we partnered with The Mix Global on a new study spanning 6 categories and 15 brands – uncovering how people actually think, feel, and behave toward brands in their lives. Our research found that behind every brand choice, there's more to it than a simple daily decision. For brands, that means a few clear actions: ❤️ Love – building connection and belonging 📺 Distraction – offering moments of engagement and escape 🌱 Growth – sparking learning and self-improvement 🌟 Esteem – boosting identity and confidence 🔐 Certainty – providing stability in uncertain times Huge thanks to our panellists, speakers, clients, and prospects who joined us last week to smash the average: Emily Fairhead-keen Laura Bebbington Dan Holt Jane Callingham BBC Ryan Caird TikTok Naomi Grant Diba J. The Mix Global Download your copy of the HX Humans of the UK white paper if you're keen to explore the research further: www.havashx.com/humans #HXHumans #MeaningfulBrands #Ethnography

#HavasBoost is BACK! And this year, the focus is on businesses & entrepreneurs based in Yorkshire, the North-West or the North-East of England 🌟 Havas Boost is on a mission to find trail-blazing businesses that make a real difference and support less advantaged business owners who have overcome challenges. The winning business will receive £150,000 in funding and support, to help scale and boost growth. To enter the competition, you must: • Have been running your business for 2-5 years • Have a purpose beyond making a profit • Be from an underrepresented background or have faced barriers to opportunities • Be based in Yorkshire, the North-West or the North-East of England Applications are now open - head to our website to download your application pack. The deadline is Friday 31st October. Good luck! 🔗 Apply now: https://lnkd.in/dT6GqnCM Havas Media UK #HavasBoost #HavasBoostBusiness #MeaningfulDifference #Entrepreneurship #PositiveImpact