We hit the PRWeek UK Awards last night and are delighted to have picked up another gong for our work with Campaign Against Living Miserably for The Best Event-based Campaign. Huge well done to all the team involved 👏
About us
Welcome … to the land of Hope&Glory. If we had to give ourselves a label, we’d describe ourselves as a consumer brand and lifestyle agency that helps organisations connect with consumers through the media that influences them most. But we’d rather skip the label and let you decide for yourself. The agency was started by James Gordon-MacIntosh and Jo Carr back in November 2011. After working together at Seventy Seven PR for three years, they decided to strike out and form their own agency. Starting life as a fledgling agency with clients including O2, D&AD, Meantime and the Isle of Man, Hope&Glory now has a team of over 90 and has added to their client roster names such as IKEA, Uber and Uber Eats, Sainsbury’s, PepsiCo, Argos, hmv, Toyota and Lexus, Virgin Media O2, Edrington UK, Carlsberg, Pokémon, The FA, Dacia, CALM, GOSH and many others. The secret to this success? A steadfast belief in some old-school PR values – like knowing the media and what makes a great story – and being able to convert these to every conceivable field of PR, from social and digital media … to experiential …to stunts … or just a bloody hard-working press office. That means that we come up with award-winning creative platforms that are on-brand and ideas that cut-through and deliver coverage.
- Website
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http://www.hopeandglorypr.com
External link for Hope&Glory PR
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- London, London
- Type
- Partnership
- Founded
- 2011
- Specialties
- Consumer PR, Marketing, Social Media, and Digital communications
Locations
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Primary
Get directions
71 Collier Street
London, London N1 9BE, GB
Employees at Hope&Glory PR
Updates
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We're chuffed to have thirteen spots on the shortlists for the CorpComms Awards 2025. What’s more they’re from seven different clients and eight different campaigns. Super proud of the team delivering a diverse a range of ideas across so many different brands 👏 🏆 Best Corporate Campaign for VMO2 🏆 Corporate Purpose for VMO2 🏆 Corporate Purpose for GOSH 🏆 Social Purpose for GOSH 🏆 Social Purpose for Oxfam 🏆 Live Event for Oxfam 🏆 Digital for The FA 🏆 Use of Video for The FA 🏆 Integrated for Greggs 🏆 Social Purpose for CALM 🏆 Live Event for CALM 🏆 Media Relations for CALM 🏆 Best International Campaign for Uber
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Want to know what's happening in the world of sports and brand sponsorship? 👀 Our own Alex Royce has been out and about attending various industry events over the past few weeks and, conveniently enough, has captured some of his top takeaways in this handy post! If you want to work out what this means for your brand, or discuss how to apply these takeouts and create work that gets the industry talking, then do get in touch...
Three weeks attending sport conferences ended last week, including Sport Industry Group x The Rise of Women's Sport, Leaders in Sport and International Sports Convention x Brand and Sponsorship Summit/Women's Sport Summit. Each imparted plenty of inspiration and knowledge to take back to Hope&Glory PR. Here are some of the most interesting facts and stats we took away (and some poor photography skills on show): 💸 🤑 Women’s sport = Spending power - We heard that the most revenue made by Arsenal on matchday last season, in the club shop, was during a women’s game. This demonstrates the purchase power of women’s football fans and the opportunity for brands to reap short- and long-term rewards 📺 Standalone women’s sport spaces - Whether through the WSL YouTube channel or BBC Women’s Football TikTok, generating content- with its own dedicated space = success. Talking of which, is the 11.30pm WSL Football show time on a Sunday the most inclusive time? 🌍 ⚽ FIFA World Cup – Three host nations all have different football maturity levels. From Mexico (football is religion), USA (football is growing fast), to Canada (opportunity for growth), it will be interesting to see the different ways agencies, brands and sponsors approach fans on the ground 🤑 The value of an ‘Eyeball’ - “Women will control 75% of global discretionary spending by 2030 and lead the majority (85%) of household purchasing decisions.” Rightly, the question was posed whether the value of a women’s sport fans ‘eyeball’ should be higher because of their spending power? If so, this should be taken into consideration when measuring the impact of women’s sport and sport as a whole 🤯 The future of sport broadcasting – TikTok leaders spoke of their futuristic belief that athletes will eventually stream their own games on personal social channels - e.g. "pay to watch Jack Grealish play on a Saturday via his TikTok.” Watch this space! 🎮 🏋 ⛹♀️ Amplify the athletes’ platform – Brands and clubs need to be giving athletes the tools to grow their own brands through storytelling and content, to benefit the overall game… Check out what Shaneil Patel and the team at Tottenham do on their TikTok, acting like a creator to show up everyday, jump on trends and humanise the players and club 💎 ⚽ Sport x lifestyle crossover – Whether it’s music, fashion or beauty - sport, culture and lifestyle now come hand in hand. Jewellery brand D.LOUISE sparked some interesting considerations with their approach to sport and their new partnership with Chelsea Women’s. Keep an eye on the jewellery industry and whether it follows in the path of fashion and music, when crossing into sport ❌ ✅ And finally, the words ‘Authentic’ should be banned, ‘Aspiration’ should be considered and ‘Fan Enhancement’ is the new ‘Fan Engagement’ - delivering unrivalled opportunities and moments to enhance the fan experience, driving fan love as a result
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Big news from the H&G towers 👀 We're delighted to welcome Andrew Boyers as our new Head of Social, bringing a track record of global and UK brand work from adidas to Guinness to PepsiCo. He’ll be leading our dedicated social squad as we supercharge our integrated social and content offering, which already spans influencer marketing, paid media, owned channel management, and creative content production⚡
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A Hope&Glory welcome to Tommy Curran Jones who joins us as Associate Creative Director from Ogilvy where he worked across brands including Cadburys and Google and is now part of the ever-expanding creative team at the agency. It's day two and he's already five briefs deep in the work ...
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We're firm believers that publishing our data as part of the PR Week Pay Gaps reporting is a vital step in addressing the structural inequalities that exist in our industry (and our business). These things are not fixed overnight - and there are bumps in the road. But making the data public is a critical part of being open and transparent about progress. What remains sad is that there are still just 48 agencies in the UK who publish their data and put the numbers out there - whether they are outstanding and worth being proud of or whether there is work to be done. It would great to see other businesses take this really important step towards greater accountability and towards greater equality. Hoping that the increase this year is matched in the years to come. Meantime, though, a massive shout out to People Like Us and PRWeek UK for the effort that has gone into the report (and particularly to Sheeraz Gulsher and John Harrington who have been the driving force behind it).
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What happens when professional commentary meets the beautiful chaos of kids' football? We recently teamed up with The Football Association to shine a light on their brilliant "Silent Support Weekend" – an initiative encouraging positive encouragement from the sidelines. To bring this to life, we invited legendary commentator Clive Tyldesley and former England striker-turned-pundit Darren Bent to give a minute-by-minute rundown of a real U7s match. As you can imagine, hilarity ensued! We're so proud that the story has landed brilliantly, securing pieces in the Daily Mail and The Independent, and over 180 other outlets nationwide already, with plenty more set to land over the coming days. It’s proof that using humour to raise awareness of a serious issue can achieve amazing results. Big thanks to our partners at The FA for trusting us with this important message. #GrassrootsFootball #SilentSupportWeekend #PR #SportsMarketing #TheFA
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It's Whataboutisms week! And we will not moderate our enthusiasm for John-Paul Kunrunmi, who will be taking to the stage to faciliate a panel discussion all about whether being an introvert helps or hinders a career in comms... Want to join us in asking #WhatAboutIntroverts? Grab a ticket here: https://lnkd.in/eZW7Z5SN
Cheering on our Moderator for #WhatsaboutIntroverts Please welcome, John-Paul Kunrunmi! For those who haven’t, there’s still time to sign up to attend the event happening on October 9th, 2025, at Hope&Glory PR. John-Paul joined as an intern with Hope&Glory in August 2025 after previously working in the NHS as a Clinical Pharmacist for two years. He's very excited to be working on AG1, Amazon, Greggs and Vision Express. He's also a voracious reader (Percy Jackson all the way) with an appetite for messy characters living their messy lives. Outside the office, you'll find him either talking endlessly about his reads at a book club or oscillating between episodes of Grey's Anatomy or anything with super-powered beings, like Marvel or DC. Don’t miss out on this conversation. Tickets are going fast. Grab yours here: https://lnkd.in/eZW7Z5SN
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The PRCA Awards 2025 shortlist is out and Hope&Glory is on the list no fewer than 13 times. We're up for six different clients and campaigns across categories from Social Media to Media Relations, Tech to Transport and Events to International. And we just could not be more proud of this team. 🏆 Social Media Campaign for The Football Association 🏆Consumer Campaign for Elvie 🏆Consumer Tech for Elvie 🏆Media Relations for Campaign Against Living Miserably 🏆Event for Campaign Against Living Miserably 🏆Not-for-Profit for Campaign Against Living Miserably 🏆Health & Wellbeing for Campaign Against Living Miserably 🏆Media Relations for Chelsea Football Club Women 🏆Media Relations for Greggs 🏆Consumer Campaign for Greggs 🏆International Campaign for Uber 🏆Transport for Uber 🏆Large Consultancy of the Year #PRCA #awards
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Magpie: Volume 12 has landed. Our semi-regular compendium of the weird, the wonderful and the WTF? Creative happenings from across the world and curated by the Magpies at Hope&Glory to fuel curiosity and spark ideas. This edition includes: ⚡ Crisps that taste like battery acid 🛒 A ’90s revival eBay store 🚚 Shakespeare staged with heavy machinery ⛳ Callaway x Happy Gilmore collaboration 🍺 A gaming-infused IPA Plus five unmissable social media moments, silent cleaning trends to the Toxic Avenger comeback and much more. It’s here to inspire, to entertain, and (hopefully) to raise a smile. We’d love for you to read, enjoy, and share. #CreativeRoundup #Magpie #HopeAndGloryPR