IAB UK

Go behind the scenes at Amazon Ads' Upfront at The Outernet. In our latest IAB UK Podcast, host James Chandler speaks with David Amodio from Amazon Ads and Jodie Locking from Morrisons. Recorded just hours before the big event, they share how Amazon’s Upfronts have evolved, how Clarkson’s Farm became a standout example of creativity meeting commerce, and what’s next for brands blending entertainment, innovation and advertising. Listen now: https://lnkd.in/d8ZvWaDj #IABUK #AmazonAds #DigitalAdvertising #Podcast #BrandPartnerships

A morning of standout creativity, collaboration, and connection at #MediaUpfronts! Global opened with a smart look at how audio captivates and data elevates, revealing new insights into attention, AI-driven measurement, and podcast storytelling that keeps audiences hooked. WPP Media talked us all through brilliant case studies, demonstrating how true collaboration fuels creativity and leads to stronger outcomes. ASOS.com brought energy and authenticity with a showcase of how creative partnerships and social storytelling bring brands to life for fashion-loving audiences. The morning closed with a stellar session from Tripadvisor. Common Ground: The Shoreditch Edition offered a moving reminder that travel is the ultimate connector, breaking down barriers and inspiring togetherness, with voices including Professor Green, Daisy May Cooper, Big Zuu, Monica Galetti, Tilly Lockey, and Jimmy Doherty. A powerful close to a morning where creativity, data, and human connection all came together. #IABUpfronts #MediaUpfronts #MediaInnovation #Creativity

That’s a wrap of day one at our #MediaUpfronts! From Immediate Media and the Daily Mail on how publishers are evolving, to Activision Blizzard’s look at gaming as a cultural powerhouse, and UM London on why difference is brands’ greatest strength in the AI era, every session offered fresh perspective. Spotify closed the day with Bridget Evans, AJ Coyne and Louis Theroux discussing how storytelling, fandom and creativity drive real performance, before Vevo rounded things off with the power of artists and audience connection, as well as an amazing performance from Nectar Woode. An inspiring end to an impactful day! See you all tomorrow! #MediaUpfronts #FutureOfMedia

#MediaUpfronts continues with another strong line-up of sessions exploring where the industry is heading next. Bauer Media Group’s offered a look at the future of audio, with updates on digital innovation, a new product launch, and perspectives from some of the UK’s most recognisable radio voices. i-media shared how the UK’s road network is being reimagined as a digital media space, and what that means for brands trying to reach audiences on the move - Nick Einhorn, we are still trying to understand your magic trick! Thanks to all involved so far – more still to come today! #IABUK #MediaUpfronts #DigitalAdvertising #Audio #OOH #Publishing #MediaInnovation

The first part of the morning at #MediaUpfronts is complete, with inspiring sessions from industry leaders. Meta's Shruti Dube and Kate Wyn Jones explored how WhatsApp Business Messaging is transforming brand connections, sharing insights and a behind-the-scenes look at a standout Take That campaign. the7stars brought the agency perspective to the stage, highlighting the power of independent thought and collaboration to unlock creativity and drive better outcomes. Nectar360 closed the morning with a look at #RetailMedia 3.0, showing how customer insight, innovation and AI are shaping the future of retail media. A strong start to an exciting first day at IAB #MediaUpfronts!

The stars. The stories. The sessions shaping what’s next. Meet some of the speakers joining us at Media Upfronts 2025, including Lewis Goodall, Daisy May Cooper, Big Zuu, and Fleur East. You can expect a stellar lineup. Be in the room for two days of ideas, energy and inspiration. Link to grab your ticket in the comments. #MediaUpfronts #IABUK #Advertising #Creativity 

See AI in action! Join our members-only use case webinar to explore how AI is transforming digital advertising today. From smarter campaigns to streamlined workflows, we’ll showcase real examples of businesses driving impact with AI. You’ll hear a handful of practical stories from brands such as Tripadvisor to understand how challenges were tackled, solutions applied and results achieved - plus time for your questions. Walk away inspired, with ideas you can apply to your own work, and a clearer view of how AI is shaping the future of our industry. Get your tickets here: https://lnkd.in/dmRUQ-wV

One week to go until Media Upfronts 2025. Two days. The biggest platforms. The brightest voices. And a line-up that brings culture, creativity and media together under one roof. Be in the room with advertisers from John Lewis, Lego, Monzo, Adidas and more - and hear from Louis Theroux, Daisy May Cooper, Professor Green, Big Zuu, Fleur East, Nectar Woode, Jimmy Doherty and AJ Coyne. Don’t miss the media moments that matter. Link to book your tickets in the comments #MediaUpfronts #IABUK #Advertising #Media 

September’s Joy of Digital Award goes to Lime & The Or for a smart, impactful, strike-day campaign that served up geo-targeted messages across DOOH and Social to stranded travellers around tube stations, turning chaos into clarity 🚲 The campaign is a striking example of how powerful digital can be when you use it in the moment. As Joy T.B. says: “It’s a sharp reminder that digital isn’t just a broadcast tool; it’s a real-time problem-solver. And with our latest Adspend Report forecasting UK digital ad spend to hit £45 billion by 2026, that agility is only going to matter more. Growth is being driven by formats that are responsive, relevant and measurable: the very same playbook Lime tapped into here.”   Congratulations to everyone involved 🙌 Head to the link in the comments to read more. #JoyofDigital #DigitalAdvertising #Campaign #Advertising #DOOH #Social

Our new podcast episode is out now 🎙️ What happens when retail media evolves beyond performance and starts to truly entertain? In this special live episode of the IAB UK Podcast, we take you inside the room at The Last Thursday Club, our monthly networking event, recorded live from IAB HQ in Covent Garden. Moderated by our Retail Media Lead, Olivia McCullagh, the panel features Paul Hackwell from Amazon, Farah Souhail, MSc, Head of Client Solutions at TikTok, and Ash White from dentsu. Together, they explore how retail media is transforming into a richer, more creative space where entertainment, personalisation and brand storytelling are taking centre stage. This is a must-listen for anyone navigating the intersection of media, commerce and culture. Link in the comments #RetailMedia #IABUK #LastThursdayClub #DigitalAdvertising