IMG

The #SixKingsSlam final is set 🎾 Six of men’s tennis’ top players are facing off at #RiyadhSeason, streaming on Netflix. In partnership with Sela | صلة, IMG is bringing the action to life with over 25 cameras, cutting-edge augmented reality graphics, and world-class commentary, all tied together through bold, engaging storytelling. From every rally to every match point, our team are combining technology and expertise to deliver a broadcast experience that puts viewers at the heart of the action. Ahead of the final, we witnessed first-hand, what it’s like to face off against Carlos Alcaraz.

Rory McIlroy and Gareth Bale teamed up with our European Tour Productions crew to bring an ambitious idea to life… firing golf balls at a drone. Using cutting-edge FPV drone technology, we captured stunning new angles as Rory and Gareth collaborated with our team to craft the perfect shot. It’s a glimpse into the creativity that drives everything we do, finding new ways to see, tell, and experience the game. Watch the full video to find out how we did it: https://bit.ly/4ojd7Lb #WeAreIMG

Helping take the Vikes overseas. 🏈 In support of the Minnesota Vikings’ International games in Dublin & London, our team ran a host of activations across the city and digital platforms, including supporting the delivery of the Minnesota Vikings Fan Festival at Battersea Power Station, giving UK fans a true taste of Vikings game day. Highlights from the two weeks included performances from the Vikings Cheerleaders, meet-and-greets with Viktor the Viking, interactive fan zones, and special appearances from NFL Hall of Famers Cris Carter & John Randle.   Supporting the Vikings' Dublin and London games, our team continue to help deepen fan connections, grow their international presence, and create memorable experiences that bring their global community closer to the team.

When we talk about innovation, it’s not always behind the camera. Sometimes, it’s convincing world-class golfers that the key to greatness is… a perfectly executed TikTok dance. Because pushing boundaries isn’t just about lowering your handicap, it’s about raising your follower count, too. Check out the Broadcast Sport Award-nominated ‘Welcome to Influencer Training’, developed by our European Tour Productions team: https://bit.ly/479oRch #WeAreIMG

As a valued Global Alliance Partner, we are delighted to introduce the 2025 Finalists of the The Earthshot Prize – Finalists that represent exceptional climate leadership across a range of countries, sectors and business models to repair our planet. This November during the Earthshot Prize Awards in Rio, the five winners will each receive a £1 million prize to scale their impact. They will also gain access to an unparalleled network of partners, and IMG is proud to support them on their journey.  Explore the finalists: https://bit.ly/4ogtcRW

Sport’s greatest power has always been connection, but the way we build it is changing fast. At #LeadersWeek London, some of the most influential voices in sport, media, and entertainment shared how authenticity, inclusion, and innovation are shaping fan engagement. We have reflected on their insights, from rethinking fandom to the enduring value of live sport, to explore what’s driving the next era of sports engagement. Learn more about what’s driving the next era of sports engagement: https://bit.ly/42wH7Lo

The way we watch sport is evolving, and so are the opportunities it creates for rightsholders, media platforms, and fans. Adam Kelly shared his outlook on the future of sports broadcasting, from the rise of streaming platforms to the appointment viewing power of live sport with The Athletic. “Whilst the media world is fragmented, record audiences keep being set. You’ve got this attention economy that is absolutely thriving and you’re now partnering that with the biggest, best businesses that have ever existed in converting attention into dollars”. With audiences, technology, and platforms shifting fast, IMG is helping sport reach fans in smarter, more impactful ways, shaping the future of broadcasting for the next generation. Read the full article here: https://nyti.ms/473ybj3

Broadcast innovation is redefining the fan experience. Join IMG + Sports Business Journal on Oct 8, 1 PM ET as Melissa Andersen and Stephen Cook share how IMG is elevating storytelling across MLS, Champions League, and the Esports World Cup, with Seth Bacon offering the rightsholder perspective from MLS: https://bit.ly/4ob7Wgt 🎥 Broadcast innovation 🌍 Global production insights ⚡ Immersive fan experiences   👉 Don’t miss it — register now: https://bit.ly/4ob7Wgt

"The Gulf and wider region are undergoing a transformation in how sport is produced, distributed and consumed. Audiences across the Middle East are no longer bound by the traditional broadcast model." Streaming-first audiences, shortform storytelling, remote production and global distribution are reshaping the sports media landscape in the Gulf and wider MENA region. With deep local partnerships and decades of international experience, IMG is helping the region’s rightsholders seize the opportunity. Unpack the trends shaping the Gulf’s media landscape in the full article by The National News: https://bit.ly/4mVoVSV