CX that connects the heart and the head helps brands lead with meaning and loyalty. When emotional connection meets seamless functionality, brands don’t just meet expectations — they exceed them. Discover how to close the experience gap and lead with meaning. Explore the insights: https://loom.ly/-LXYXiU
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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📹How ASOS created Gen Z 's engagement with long-form video content ASOS set out to test whether emotionally resonant, long-form video content could drive deeper brand engagement with Gen Z across YouTube and other video platforms. The challenge? Understanding how YouTube ads performed compared to broadcaster and video-on-demand environments. 🎯With Kantar’s Context Lab, ASOS gained clarity on how platform context influences ad effectiveness. The findings helped ASOS refine their media strategy and better understand Gen Z’s viewing habits. 📖 Read the full case study to explore how ASOS approached ad testing with Context Lab on Kantar Marketplace, and what their findings were 👉 https://loom.ly/XDYhx0Q Special thanks to: Pari Garg and Ana do Canto Fonseca
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🎯 Qual meets quant. Depth meets speed. Insight meets action. Hybrid research is changing the game by bringing together the depth of qual with the speed and scale of quant. Join Tara Prabhakar, Sirius Wang, and Louisa Croudace from Kantar for an exclusive live session now scheduled for Thursday 4 September, on how our new qual/quant hybrid solution, Kantar Live, is helping brands like Dove & The HEINEKEN Company to stay in sync with consumers and make confident decisions in real time. 📊 You’ll also get an inside look at Kantar Live—a powerful new way to connect directly with consumers in a live, expertly moderated session. It blends qual and quant in real time, supported by AI-powered analysis, live voting, and dynamic interaction, giving you a clear view of what consumers think, feel and do, so you can act with confidence. Register now to secure your spot 👉 https://loom.ly/LlnWlYw 🗓️ Date: Thursday, 4 September ⏰ Time: 9:00 BST or 15:00 BST 💻 Location: Online
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🚀 Creative success begins with early insights The most impactful campaigns don’t start with guesswork, they begin with clarity. Discover how early ad insights can: ✨ Build confidence in your creative direction 🎨 Shape ideas with real audience understanding 📊 Start off strong that leads to breakthrough results Turn bold thinking into brilliant outcomes with Kantar. Learn more today👉 https://loom.ly/B__En0A
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💭How are food and drink brands staying ahead of inflation in 2025? ⚙️As inflation continues to challenge the food and beverage industry, brands are finding new ways to adapt. Innovation isn’t just about new products, it’s about smarter processes, efficient packaging and rethinking value from the ground up. 📦 In this article, Kantar’s Innovation expert, Dr Nicki Morley, explores how AI-driven supply chains, creative pricing, and sustainable packaging are helping brands turn pressure into progress. Read the full article to learn more about how forward-thinking companies are continuing to invest in innovation to outpace inflation 👉 https://loom.ly/cjM6VSI
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Hear all about the future of sustainable marketing live with Kantar and United Nations Global Compact. 🌍 Join us for a global webinar exploring the five foundational pillars of marketing that power the CMO Blueprint for Sustainable Brand Growth. Take part in this one-of-a-kind session that will empower you to play a hands-on role in defining the future of marketing. Register for the session to: ✅ Learn more about the CMO Blueprint for Sustainable Brand Growth and the future implications it will have for brands ✅ Gain insights from global CMOs leading sustainable transformation at scale ✅ Have the opportunity to benchmark your organisation using our Sustainable Growth Survey ✅ Access resources to accelerate your progress ✅ Be part of a movement redefining what growth means for business and society 📅 Register for the session that works best in your time zone: Session 1: 10 a.m. (New York) | 3 p.m. (Lagos): https://loom.ly/OQrCRos Session 2: 11 a.m. (Singapore) | 1 p.m. (Sydney): https://loom.ly/h5dZ1r0 #CMOBlueprint #SustainableGrowth #MarketingLeadership
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Nos últimos 20 anos, a categoria de fast food cresceu (apropriadamente) em ritmo muito rápido, com um incremento de 700% no valor de marca desde 2006, segundo o Kantar BrandZ. Esse é o maior índice de crescimento entre todas as categorias nós monitoramos de forma contínua nesse período. As 10 maiores marcas de fast food valem US$ 408,1 bilhões em 2025, um aumento de 4% em relação ao ano anterior. McDonald’s e Starbucks lideram, implementando novos planos estratégicos de crescimento – ambos incluem mais expansão na China. Aqui você encontra uma análise da evolução dessas marcas ao longo de duas décadas: https://loom.ly/Whk8N38 #marketing #marca #fastfood #mcdonalds
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In this episode of Kantar’s Future Proof Podcast, host Nicole Sitar Jones, Chief Media Commercial Officer at Kantar, sits down with Matt Trandall, Head of West at Lyft Media, to explore the fast-evolving world of mobility media. From pioneering streaming audio to redefining rideshare advertising, Matt shares his journey and Lyft’s transformation into a dynamic, data-driven media platform. Listen for a glimpse into what’s next for Lyft Media—from AI and smart cities to the future of autonomous advertising. Listen here online: https://loom.ly/rhH76oQ Listen here on Spotify: https://loom.ly/spRSyX4
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Everyone's talking about Sydney Sweeney and American Eagle. But what do the public really think? We asked 1,000 people in the US - here's what we found.
Exclusive data from Kantar turns the Sydney Sweeney debate upside down 😳 While critics accused American Eagle of “dog whistle” marketing, the public has had its say. Of those questioned, 73% of 18-24 year olds, 70% of 25-34 year olds and 62% of men overall still say they’re likely to buy from the brand. Jen Faull breaks down why the backlash might have helped. https://lnkd.in/eD93w6Wz #Marketing #Advertising #Comms #Fashion
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🌍 Catch up on the biggest takeaways from Cannes Lions 2025! 💡 Cannes may be over, but this year’s festival was packed with bold thinking, creative brilliance, and campaigns that continue to push boundaries. In our exclusive “Cannes in a can” digital debrief, five Kantar experts unpacked the deeper themes behind the standout work—and what it all means for the future of marketing. 🎥 Watch the replay on demand to learn more👉 https://loom.ly/oopcFLk
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