Leaders in Sport

Who gets to be a sports broadcaster today? From streaming giants and social platforms to individual creators and mega influencers, the definition of a sports broadcaster has expanded dramatically.   Enter: the alt-cast.   Whether it’s Mark Goldbridge’s That’s Football, CazéTV, or Electronic Arts (EA)’s Madden NFL Cast, these alternative voices are reshaping the live experience. The media world is fragmented but this new wave of live sports coverage (and new wave of money) is opening up greater opportunities across the industry, and it’s a subject that forms the core of our latest report in partnership with Genius Sports. Download your copy (for free): https://bit.ly/46oReTv

2️⃣0️⃣0️⃣ members attend the Leaders Club workshop to kick off #LeadersWeek London 2025 in style. On the agenda: a deep dive on business, leadership and life at the very top of sport, courtesy of our brilliant speaker line-up: Jessica Berman, Commissioner at NWSL; Aston Villa Women's new Managing Director, Maggie Murphy, Matt Cutler, Co-Founder at Lock It In Studio, and Matthew Porter, CEO at the Professional Darts Corporation. 🔥 Our biggest workshop yet, but Leaders Club continues to grow... So if you're keen to develop key leadership skills, accelerate your professional development, and build new relationships in the world of #sportsbiz, then we want to hear from you: https://bit.ly/3UCvyOw Official event photography: https://lnkd.in/eTCqKwkk

What constitutes a successful partnership in sport for HUGO BOSS? James Foster runs marketing at the powerhouse fashion brand and has a number of top tier partnerships in sport, including with Aston Martin F1 Team. He gave VERSUS CEO & Co-Founder Corey Pellatt and the #LeadersWeek London audience the rationale behind the organisation's sponsorship activity and more broadly, how the brand thinks about cultural traction. Listen to the latest episode from the Leaders Worth Knowing #podcast, as James Emmett and David Cushnan breakdown the top stories, stage tidbits and insights that emerged from Allianz Stadium: https://lnkd.in/eQgVgbBK

“The DNA is that we are both challengers.” — Charlotte O'Neill, Managing Director at Manchester City Football Club Women. The partnership between Manchester City Women and Revolut is more than a sponsorship — it’s a meeting of mindsets. Both are bold, ambitious, and disruptive by design — united by a drive to give fans an exhilarating experience and push the game forward. When shared values align, innovation follows. #LeadersWeek

“Fandom is the only way the women’s game will last and grow independently." says Victoire H. Cogevina Reynal, Co-Founder and CEO of Mercury13. The future of women’s football isn’t just on the pitch — it’s in the stands, on screens, and in the stories that fans choose to tell. A whole new audience is entering sport. And they’re engaging differently — with purpose, emotion, and community. The question now isn’t if women’s football will grow — it’s how we nurture the fandom that makes it thrive. ⚽💬 #LeadersWeek

🌍 No sport exists in a bubble. At #LeadersWeek, Richard Masters, The Premier League CEO, spoke on the power of swapping notes with other sports — from Europe to the U.S. — and staying open to new ways of thinking. He pointed out that cricket may have done the best job of all when it comes to integrating technology into officiating — a reminder that the smartest leaders are always observing, learning, and adapting. Sport moves forward when it looks sideways. 👀 #LeadersWeek | #SportsBusiness

✨ Celebrating the Leaders Under 40 Class of 2025 ✨ Still buzzing from last Tuesday’s Leaders Sports Awards, where we came together to celebrate the brilliant individuals shaping the future of sport. A huge congratulations to this year’s Leaders Under 40 – an exceptional group of innovators, change-makers, and trailblazers redefining what leadership looks like across the global sports industry. 🌍 From driving broadcast innovation and athlete empowerment to advancing technology, fan engagement and inclusion — their impact is undeniable. Here’s to the next generation of leaders who aren’t just part of the industry’s future… they’re building it. The Class of 2025: Alison Lu, Andrew Demsey, Ben Lampkin, Carlos Fernandez, Catherine Forshaw, Charlie Dewhurst, Charlie Wells, Chris Allen, Daniel Sillman, David Brody, Hammad Albalawi, Ian Anderson, Jaime Blanco Manrique, Natalie Curtis, Jonny Keogh, Jordan Silberman, Kerri Mattioli, Kristen Lappas Dinallo, Kristofers Ritovs, Laura Pierce, Matthew H. Fawcett, Michelle Laflamme, Li Jiao, Oliver Meade, Paroksh Gupta, Pierre TROCHET, Ross McCall, Ruofu Zhu, Shaina M Wiel and Will Whiston #LeadersUnder40 | #LeadersAwards | #SportsBusiness | #LeadersWeek

🎬 When football meets entertainment. At the #LeadersWeek Summit, Charlotte Winter,Senior Director - Technical Director at IMG shared how the UEFA Champions League Final watchalong with David Beckham and friends (yes — Tom Cruise, Guy Ritchie, and more 👀) was designed to be more than football coverage. The goal? Make it about the moment — culture, conversation, and connection. A perfect example of how watchalongs and alt-casts are redefining what a studio show can be. Fans don’t just want to watch the game anymore — they want to experience it.

The Swiftie effect is real. Roger Goodell summed it up perfectly: “Her fan base is slightly different from the NFL… but it’s bringing new people to sport — and we’ll take it.” Taylor Swift entered the National Football League (NFL) world as a curious outsider — now she’s part of the narrative. That’s what happens when culture and sport collide. Fresh audiences. Fresh relevance. Fresh growth. #LeadersWeek | #SportsBusiness

A powerful reminder from Leaders Week: ambition isn’t enough. To truly operate on a global stage, you need action, presence, and commitment. #LeadersWeek