We're proud to be a finalist for The Loeries in the Use of Influencers category, for powerful work with Hivos, Abel Mutua, and Nendo.
In 2024, femicide in Kenya hit record highs. While women spoke out, many men stayed silent.
This silence was costing lives. So, we flipped the script.
On Valentine’s Day, we reimagined the viral - and often misogynistic - “Men’s Conference” meme as a real, raw conversation. Led by national icon Abel Mutua, it tackled masculinity, relationships, and accountability.
200+ male influencers joined the call to #SafishaRada (“clean up your act”), igniting a national conversation - from trending on TikTok and X, to radio call-ins, press, and even prime-time TV. Twice.
- Nearly 49 million people reached, including 90% of active Kenyan social media users
- 50% increase in men saying their peers would speak up
This campaign was powered by true cross-continental collaboration. Thank you to our brilliant partners, to The Loeries, and to the judges, for recognising the power of culture to drive real change.
Nendo, Abel Mutua, Twiva, Fat Rain Films, Hivos, The Loeries, merlee jayme
#Loeries #CulturalPower #MCSaatchi